How to improve ROI on marketing and increase sales conversions.

1. THE
LEAD DOCTORS
SYSTEM

2. WHY IS LEAD
NURTURING
IMPORTANT?

3. SALES AND MARKETING
PROCESSES HAVE
CHANGED
Customers now complete almost 60% of the buying
process online before engaging a sales rep.
With ever-increasing knowledgeable buyers waiting longer to engage, sales has to
transition from being a “product pusher” following a process, to an insight “provider”
adding value to the buyers business. Prospects surf corporate websites to identify
and qualify vendors, instead of the sales force qualifying them.

4. CAPTURE MORE DATA
?
? ?
?
Only 2% of Web Visitors Fill Out a Form
We help you identify the other 98%
Up to 95% of qualified prospects on your website are there to research and are
not yet ready to talk with a sales rep. However, as many as 70% will eventually
buy from you or one of your competitors.
Buyer behaviour has changed. Most people conduct research online before they are
ready to purchase. Today’s buyers have access to more knowledge from more
sources than ever before. They ask questions, get answers, read reviews, do
comparisons and start conversations with people they've never met; all on the web, all
on their own terms and all on their own time schedule. Today’s buyers are looking for
informative educational content followed up by a consultative, guided sales process.

5. NURTURE PROSPECTS
THROUGH THE BUYING
CYCLE
Expression of
interest:
campaigns attracting
anonymous visitors
Intent-Defined
Workflow:
lead nurturing,
converting Qualified
Leads to Prospects
Closing the Loop:
Live connect with
Prospects
 List Building
 More Opt-In Leads
 Outbound Campaigns
 Reporting & Analytics
 Marketing Qualified
Leads (MQLs)
 Generate more MQLs
Lead nurturing is the process for developing continued conversation with
prospects throughout the buying cycle. Lead nurturing is the
implementation of a plan designed to foster relationships that take
prospects from initial contact through to being sales ready leads.

6. KEY FEATURES
OF THE SYSTEM

7. CAPTURE WEBSITE
VISITOR DATA
Uncover hidden prospects, identify decision makers
and deliver customized communications.
We identify more information about your website visitors, giving you actionable insight into
the real needs of your prospects and their readiness to buy. Capture the company, contact
information, key decision makers, company profile information, pages of interest, search
terms and email responses all from one click.

8. LEAD SCORING TO WIN
MORE DEALS
Score, qualify and prioritize leads based on their intent
and readiness to buy.

9. MAKE EMAIL
MARKETING EASIER
Manage email campaigns, create customized lists
and auto-responders to nurture prospects.

10. LANDING PAGES ARE
IMPORTANT
Campaign specific landing pages increase the success of
your marketing initiatives. Stop directing people to just your
homepage, guide them with customized landing pages and
calls-to-action.
Create powerful landing pages that improve conversion rates and
generate more leads. Reduce web development costs and save time with
this drag and drop tool.

11. DIY SEARCH ENGINE
OPTIMIZATION
Audit your website, get recommendations, monitor your
search ranking, analyze keywords, backlinks, and
benchmark your performance against competitors.

12. DATABASE
MANAGEMENT
Segment your entire database by location, intent,
website activity, email responses and more to create
customized, targeted content.
Integrate with your CRM system to make sales and
marketing alignment easier.
Blasting your whole email list or contact database with a
semi-regular newsletter is not lead nurturing, and it is
not effective.

13. ACTIONABLE REPORTS
Comprehensive reporting tools allow you to set up real
time, daily or weekly reports based on specific criteria.

14. CONTACT US
Website: www.lead-doctors.com
Email: kathryn@lead-doctors.com
Phone: +1.705-615-1500
Twitter: @leadDr
ABOUT THE LEAD DOCTORS
The Lead Doctors help sales and marketing teams create more qualified leads, increase lead
conversion, and maximize overall marketing performance. We do that with powerful
marketing automation software, combined with strategy, planning and execution. – Our
system is proven – and we help our clients achieve results.
Our team has the experience to make your marketing campaigns successful – we have a
team of experts ready to help. Our process is designed to make marketing automation as
easy as possible for you to implement.
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