Guide for digital social media marketing for beginners. Boost your performance on social networks.

1. Digital
Marketing
Strategies
ESSENTIAL TIPS FOR SOCIAL MEDIA MARKETING

2. What is Social Media
Social media is a powerful tool which is extensively used
In modern marketing. Web and mobile based technologies which are used to
turn communication into interactive dialogue between organizations,
communities, and individuals.

3. Why Social Media for small business?
 As a startup or small business owner, you know there’s a lot to accomplish with limited
resources.
 Traditional marketing can be a drain on your funds. Social media marketing, on the other
hand, is pretty low-cost and gives you a direct line to current and prospective customers.
Social media for small business provides:
 Increased exposure by 92%.
 Increased traffic by 82%.
 Improved sales by 50%.
 Grown business partnership by 51%.

4. Any digital marketing strategy to be effective and successful, you must include a combination
of:
 Great content production.
 Social media marketing.
 Mobile marketing and,
 Search Engine Optimization.
Your digital marketing strategy is just a content plan that is highly tailored to your
audience. That means you provide them with useful, valuable content, through the
channels they want, on the devices the use for the search terms they enter.

5. #Tip1
Know Your
Audience

6. Commercial Media can only target audience based
on demographics.

7. But Digital Market gives you the advantage of
choosing your target group.

8. Situation Analysis
Where are you now?
Situation analysis should be the first tactic when planning your digital marketing strategy.
Analyzing your current situation will give you the benchmark against which all future progress
and achievements can be measured. This should include looking at:
• The demographics and behaviors of your existing audience
• Traffic referral from and engagement levels on social media
• Traffic from mobile devices and operating systems
• Most popular landing pages, bounce rates and visitor flow
• Performance and tactics of your closest competitors

9. #Tools

10. Tools To Measure Competition
 Google Analytics:
To track the mobile or other operating system traffic you can opt to Google Analytics. By Sign Up,
Google will provide you are code which you need to paste to every page you want to track on your
website. It will also help in determining most popular landing pages and visitors flow.
 Open Site Explorer: http://www.opensiteexplorer.org
This website lets you compare your company's website against four other competitors. You can track
your Google rankings (based on a score), and which websites funnel traffic to your competitors'
websites. The free version of the tool is limited but provides enough metrics to give you a snapshot of
how well your website performs against your competitors.
Cost: Free- $99/month

11.  Alexa: www.alexa.com
Using Alexa, you can access website traffic for any website, and also compare up to 5 other
competitors on the result page. Data provided is very limited, but it can help you see where your
visitors are coming from in the world, which can help in your marketing efforts. Cost: Free –
$149/month.
 Social Site Explorer: www.socialsiteexplorer.com
The Social Site Explorer tool is easy to use. Simply type in your website URL, or your competitors’
website address, and get stats on how many shares your content gets. You can use it to get a sneak
peek of how well your competitors or other companies in your industry are performing and where
they are weak. This data is helpful when planning out social media strategies. Cost: Free
 HubSpot’s Marketing Grader: www.marketing.grader.com
HubSpot’s Marketing Grader tool is geared toward grading your own website. The score is measured
out 100 points and the grader looks at content such as blogging, e-books and online offers as part of
its rankings. This is important if you wish to see how well your company’s blog is performing against
competitors, as well.
Cost: Free

12. S- strengths
W- weaknesses
O- opportunities
T– threats.
Strength- Existing brand, Existing customer base, Existing
distribution.
Weakness- Brand perception, New technology/skills.
Opportunities- Cross selling, New markets, new services, co-
branding.
Threats- Customer choice, New entrants, new competitive
products, channel conflicts.

13. #Tip2
Design Content
That will Engage
Them

14. Understand what they are searching for:
 Narrow down your target group.
 Design content that will appeal them, be it on twitter, facebook or email.
 Use tools like Adsword Keyword Traffic Estimator to research keywords.
 Include Search Engine Optimization(SEO)
 Use your research to create engaging content/interactions.
 Remember there won’t be any engagement if you create content no one is searching for.
Plan the Time Frame:
 Map out a schedule for updating content
 This should be accomplished on a regular basis.

15. Blog
Facebook
Twitter
#Tip3
FIRE!

16. FACEBOOK
 Active worldwide users x500,000,000+
 45,000,000,000+ pieces of content shared per month.
 1,500,000 local business with active Facebook pages.
 Creating more than 5,300,000,000+ fans.
Tips :
 Casual Tone & Style
 Like pages you are interested in, Facebook is a great way to get updates.
 Wall Posts (Interactive)
 Suggest to Friends
 Announcements
 Tips
 Events
 Comments
 Photos
 Conversations

17. Twitter
 156,000,000+ registered users.
 5.4 billion+ updates per month.
 31% users follow a brand.
 7,800,000+ brand recommendations per month.
Tips:
 Talk to people about THEIR interests
 Quick alerts.
 Follow people or companies you are interested in.
 Share useful links
 Give advice, blog posts, pictures, etc.
 Retweet- share good content.
 Hashtag- Tag content so it’s easier to find.

18. #Tip4
Social Media Tools

19. o Empire Avenue
 Social media platform to expand, engage and evaluate your social network.
 Empire Avenue is a stock market simulation social network game that allows users to buy and
sell shares of people and websites. Cost- Free
o About.me
 Personal bio webpage to connect all social media platforms.
 The site offers registered users a simple platform from which to link multiple online identities, relevant
external sites, and popular social networking websites such
as Facebook, Flickr, Google+, LinkedIn, Twitter, Tumblr, and YouTube. Cost- Free
o Tagboard
 Tagboard is a hashtag-based search engine that lets you see mentions and related content across most social
platforms.
 Tagboard pulls all of the content from everyone who uses your hashtag into one place where you can
easily scroll through and see what people are saying. Cost- Free- Paid(Pro)

20. o Beatrix
 It assists in content curation.
 Beatrix has a “wizard” that recommends content it finds throughout the web based on keywords you
choose. Cost- $20/MO
o CrowdBooster
 It tracks the effectiveness of tweets and facebook posts.
Cost- $9/ mo
o BrandYourself
 Tool to manage personal google rankings.
 The wizard driven tool helps you in improving each of your social platforms to improve their rankings.
Cost- Free, Premium, Concierge.

21. END NOTE
Still wondering why social media marketing?
 Being socially active is good idea to promote your brand and it’s cheap too!
 Your competition is Tweeting and Facebooking like crazy!!
 People are receptive to your messages.
 It will get you more sales.
Who knows, you could be missing out on sales opportunities right now!