Diploma In Retail Management - Saisha Institute of Management Studies Course overview and program objectives

1. Retail as a career
DIPLOMA IN RETAIL MANAGEMENT
Arun Kumar

2. Course Overview
Section I - Introduction
An Overview of Retail
Theories of Retail Development and Formats in
Retail
Retail in India
Retail in Key Regions of the World

3. Section II: Strategy and Planning
Understanding the Retail Consumer
Retail Strategy
Store Site Selection
Methods of Retail Expansion

4. Section III: Merchandise Management
Basics of Retail Merchandising
The Process of Merchandise Planning
The Methods Merchandise Procurement
Retail Pricing and Evaluating Merchandise
Performance
Private Labels
Category Management

5. Section IV: Managing Retail
Human Resource Management Retail - A
Strategic Tool
Retail Store Operations
The Legal and Ethical Aspects of the Retail
Business
Store Design and Visual Merchandising

6. Section V: Creating and Sustaining Value
Managing Retail Infrastructure
Supply Chain Management
Understanding Retail Viability
Retail Marketing and Branding
Servicing the Retail Customer
Role of Technology in Retail

7. Retail Industry – Global
Scenario
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Emerging Markets
Contribution of Retail Sector to world’s GDP
Technology & Innovation

8. Retail Industry in India
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Organized Sector
Unorganized Sector
Contribution to India’s GDP- 14%
India Ranks 5th in Overall Retail – GRDI
FDI Policy in India

9. Emerging Sectors in Retail
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Fashion & Apparel
Fashion and Life Style
Food & Bevarage
Pharma
E-Commerce or E-tailing

10. Factors driving growth are:
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Emergence of nuclear families
Falling real estate prices
Growing trend of double-income households
Increase in disposable income and customer
aspiration
Increase in expenditure for luxury items
Large working population
Low share of organized retailing
Growing liberalization of the FDI policy in the past
decade

11. Skills required as a Retail Sales
Professional
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Conceptual understanding
Analytical skills
Detail-orientation
Fair understanding of customer’s psychology
Observations skills
Project Management
Operational Skills
In-depth product knowledge

12. Barriers in Indian Retail Industry
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A long way to meet international standards
Lack of efficient supply-chain management
Lack of required retail space
No fixed consumption pattern
Shortage of trained manpower
Lack of proper infrastructure and distribution
channels

13. How does this course benefit
me?
The course helps in Understanding
 The Retail Industry
Global & Indian
 Different trends in modern retailing
 Retail formats
 Major Retailers in India

14. 
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Understanding the 5Ps of retailing
People
Product
Price
Placement
Promotion

15. 
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Understand Sales Process
How to handle objections ?
Understand the knowledge required for a
salesman
Knowledge about the
 Product
 Customer
 Competitors
Product
 Own Behaviour

16. 
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Understand the influence of Social Media/
online stores and its impact on sales in Brick
and Mortal (Physical Stores)
Most of the sales happen online
Customer walk-in declines affecting the
performance of the sales person
Understand the importance of retaining the
customer than adding a new customer

17. 
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Understand the importance of relationship
marketing
How to achieve more sales ?
Sales Tips
Retail as a career
How to prosper in your career ?

18. Thank you