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Death by PowerPoint
    (and how to fight it)




                 Alexei Kapterev
There are 300 million
   PowerPoint users
     in the world*

                * estimate
They do 30 million
  presentations
  each day*

               * estimate
About a million
 presentations are
going on right now*

               * estimate
50% of them are
unbearable*

      * conservative estimate
LOTS of people
are killing each other
with bad presentations.
         NOW.
They are all DEAD! Well, almost.
A vicious circle
        Bad
    presentations       Bad
                    communication
  Less
training
                               Bad
                            relations

      Less
     money          Less
                    sales
Let’s make the world
  a better place.
Why are they doing it?!
Research shows:
 Bullets don’t kill people
 People kill people
 Unintentionally
 Yet regularly
Mainly due to lack of...

     Significance
     Structure
     Simplicity
     Rehearsal




Significance
Why do you present?

l   To “pass the information”?
l   Your boss told you to?
l   Or to make meaning?
What’s the subject and
why it matters to you?
How presentations work

  Significance creates passion
  Passion attracts attention
  Attention leads to action
Are you passionate?
  Check yourself.
This is passion.
This is passion.
This is passion.
This is not.
Can’t find
 the meaning?
Don’t present.




Structure
Structure is how you place the
building blocks of your story.
Q: What structure to use?
A: Any – as long as it is:
      Convincing
      Memorable
      Scalable
Structure choices
 Problem – Pathway – Solution
 Problem – Solution – Reasoning
 Fancy stuff (if it makes sense)
Give 3-4 reasons
 supporting your point.
They will not remember
     more anyway.
}
Memorable opening
               1 More details...
  1 argument   2 More details...
               3 More details...



  2 argument
               1
               2
                   More details...
                   More details...    45
               3   More details...
                                     minutes
               1   More details...

  3 argument   2
               3
                   More details...
                   More details...




Memorable closing
You can tell this in...

    l 5 minutes
    l 15 minutes
    l 45 minutes
    It is scalable.




Simplicity
Everything should be made as
simple as possible but not simpler.
Apparently, being simple
      is not that simple.
Will give you some examples.
Don’t worry: knowing the
language doesn’t really help.
Notice cool background.
Hey, we’ve got DATA!
This one’s my favorite.
Fundamental problem?
PowerPoint helps to:

  Visualize ideas
  Create key points
  Impress
They use it as:

 Prompter
 Handouts
 Data dumps
People read faster than you speak.
  This means you are useless.
How much is an extra slide?
  $0.00. Zero Dollars.
Break it in several. It’s free.
What’s the point?
 One simple point?
Remove everything else.
Well, some are
just hopeless.
Ditch stupid “rules”
l Do you remember the rule:
   l 7 lines per slide or less
   l 7 words per line or less?
l Well, it is just plain stupid
l If you follow this “rule”
l You get a slide like this
d .
 Ditch stupid “rules”
     e
    p .
l Do you remember the rule:

   m g
  a in
   l 7 lines per slide or less

 r r
C o
   l 7 words per line or less?
l Well, it is just plain stupid


  B
l If you follow this “rule”
l You get a slide like this
Simple design rules*

 One point per slide
 Few matching colours
 Very few fonts
 Photos, not clipart
                   * pun intended
Less text.
 More imagery.
Wild imagery.
But what if I need to
send or print the slides?
Write a document.
The Largest
Leasing Companies
• Hansa Leasing
• РГ Лизинг
• Авангард-Лизинг
• Raiffeisen Leasing
• ММБ-Лизинг
            Make 2 sets of slides
Print with notes.
Inform with little text*




                 * yes you can




Rehearsal
It will never work completely
  for the first time. Trust me.
YOU   PRESENTATION   RECEPIENT




Feedback. Go get some.
No audience? Present to the
furniture. But aloud. Try it.
Check the room
and equipment.
Presentation checklist
All this leads to...
Wow*


 * great presentations
Alexei Kapterev

Offshore presentation
 design & consulting

ak@realtimestrategy.ru

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Death By Powerpoint