Social Media Breakfast Madison, August 15, 2012, Bob Wydra, DidItDirect presentation

2.  Use Images that are common to your core
demographic.
 Find images that compel emotion.
 Use images that are technically correct.
 Capture the moments that matter.
 Smiles are the new premium commodity .

3.  Crop for placement ( square or rectangle)
 Size, Ratio and Orientation.
 Color and contrast.
 Use logo and watermark.

9.  Pinned Photo Ratio is 1 to 1
 Profile is 1 to 1 and must not be smaller than
180 px by 180 px
 Time line is 851 px x 315 or 3.2 to 1 ratio
Facebook albums center your images and will use a basic rule of
orientation with wall lay out. I use the Bob Wydra 4 post rule by
posting the first image as the main image and then 3 following
images at 1 to 1 ratio.

10.  First image determines layout.

11. Click on image and drag and drop.

13. All the major search engines have their own image search
engines.
Use descriptive file names
Bad: www.yoursite.com/images/photo-356789.jpg
Good: www.yoursite.com/images/row-boat-by-lake.jpg
Use the social photo sites
Upload some of your images to photo hosting sites like
Flickr.com. Add links back to the relevant page on your site.

14. Your gift from Mark.
@ and Tagging

15.  Using the tag and @ sign feature will
connect you to your outer sphere of
influence.
 Raise your insights!
 Engage more fans!
 Be seen on more walls!

22.  Engage fans and organizations with
large number of followers.
 Sponsor a photographer to document
events that interest your demographics.
 Tag and link to your sponsors and media.
Drop in links to web sites and blogs.
 TAKE CARE OF YOUR KEY ENGAGMENT
CONTACTS! (Compensation)

24. Smile and the
world smiles
with you!