1. Sanook Mail System
www.sanook.com

2. • Table of Contents
• Overviews
• Problems and Objectives
• Sanook Virtual SMTP
• Sanook Enewsletter 2009
• Pricing Model
• Q&A

3. • Overview
• Why mailing is so important?

4. • Overview
• Who use mail system?
Shopping.sanook.com
Thaimate.sanook.com
hipkingdom
Community and Portal
Classifile.sanook.com
Qq.sanook.com
Sales Division
Games
Mail System
Group 1
Group 3
Group 4
Group 5
Group 6
Group7
Group 8
Group 2

5. • Problems and Objectives
• Resolve Hotmail, Yahoo Blocking and
Blacklisting.
• Resolve Capacity of sending mail run out
and slow.
• Increase ease of use and ease of
operation, Manageable
• Prepare for the future’s product of
Sanook.com

6. Sanook Virtual SMTP.
We are a post man.
Responsible for delivery all emails in Sanook.com
Enewsletter -
Send Notification 
Send Activities -->
Send Password -->
Send Msg to friend -->
Send Game code ->
Send invitation ->
And more

7. Sanook Virtual SMTP. (How it works)
• Resolve Capacity of sending mail run out and slow.
• Resolve Hotmail, Yahoo Blocking and Blacklisting.
Problem statement
• Old system we have only two post men with expensive salary
Local SMTP Google Apps
• Resolve Hotmail, Yahoo Blocking and Blacklisting

8. Local SMTP
Google Apps
• We can’t stand any more……. Help!!
• 1. He is good guy and speak thai language
• 2. No one believes him,especially Hotmail Yahoo
• 3. Even users don’t trust in him.
• 4. He works so hard and can delivery more than ~50000
• Emails a day.
• All Emails are rejected……
• 1. He has high creditability but we have to hire him
• With high salary.
• 2. Yahoo, Hotmail accepts all his emails.
• 3. But he works a bit quite slow because we are living
far away from each another
• He cannot work hard only 1500 -3000 email deliveries.
A day.

9. Sanook Virtual SMTP.
• We hire many cheep labors [GOOGLE APP ENGINE]
Pay per usage
Local SMTP Google Apps
• We are Subsitutes

10. Sanook Virtual SMTP. (How it works)
• Increase ease of use and ease of operation, Manageable
• Prepare for the future’s product of Sanook.com
Problem statement
Sanook product
VSMTP APIs
Sanook product
Sanook product
Sanook product
Sanook product

11. First Demostration of VSMTP
Sanook Enewsletter 2009

12. Features and Function
• Completely browser based No
monthly or per email fees
• Perpetual, lifetime license
• No list size limits or fees
• No "powered by" link in your emails
• Runs on YOUR web server
• Use your mail server or 3rd party
• 100% unencrypted PHP code
• Private label in 5 minutes
• Dozens of built-in templates
• Step-by-step campaign wizard
• Custom fields for personalization
• Unlimited autoresponders
• Split test email campaigns
•
• Multiple logins with permissions
• Powerful, automated triggers
• Full campaign statistics
• Google Analytics integration
• Automated bounced email
processing
• Full WYSIWYG campaign editing
• Per user email throttling
• Easily import/export contacts
• Pause and resume sending
• Automatic event logging
• Built-in CRM functionality
• Google Calendar integration
• RSS email campaign archive

14. How Enewsletter works with
VSMTP
@
anym
ail.com
@
sanook.com Local SMTP
Google App Engines
Google Apps
• Standby

15. Pricing Model
Free 5,000 emails / day / group
$0.025 / Emails
(10000Mails/25THB)
• @Anymail
• @Anymail

16. Conclusion
vSMTP Service sender
gsmtp-sender
(retry sending) capacity/day free quota/day
grou
p1
shopping.sanoo
k.com
cs@shopping.co.th,account@shopping.co.th,
admin@shopping.co.th
sanook.thailand-
net.com 18000 6000-10000
grou
p2
classified.sano
ok.com classified@sanook.com
sanook.thailand-
net.com 5000 6000-10000
grou
p3
thaimate.sanoo
k.com thaimateadmin@sanook.com
sanook.thailand-
net.com 8000
6000-10000
grou
p4 qq.sanook.com qq@sanook.com
sanook.thailand-
net.com 10000 6000-10000
grou
p5 hipkindoms info@hipkingdom.com
sanook.thailand-
net.com 10000 6000-10000
grou
p6 sales
sanook.thailand-
net.com 4000 6000-10000
grou
p7
portal.sanook.c
om
radiowebmaster@sanook.com,videowebmaster@s
anook.com
sanook.thailand-
net.com 40000 6000-10000
grou
p8
game.sanook.c
om staffgame@sanook.com
sanook.thailand-
net.com ??? 6000-10000
grou
p9
member.sanoo
k.com staffmember@sanook.com
sanook.thailand-
net.com 3000 6000-10000

17. Q/A
“Leave yourselves behind the team’’

18. .