Mastering the Dark Art of Fluid Layout

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Beautiful, fluid layouts do not need to be mystifying. Designer and developer Nathan Ford will take you through some of the ways traditional grids and other layout methods on the web are hindering our designs, and show you ways to build with fluidity from the start. He will demonstrate how to derive bespoke grid systems from your content, strengthening the connectedness of device, content and layout, and then show you how to adapt your layout as needed to maintain your smart compositional decisions across an ever-changing landscape.

Design Technologie

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Mastering the Dark Art
of Fluid Layout

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Design must communicate.

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Image courtesy @thenoyes

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Design must communicate.
• Type
• Color
• Imagery
• Layout

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Communicating with layout

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Communicating with layout
Goals:
• Hierarchy

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Communicating with layout
Goals:
• Hierarchy
• Meaning

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Communicating with layout
Goals:
• Hierarchy
• Meaning
• Engagement

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Communicating with layout
Goals:
• Hierarchy
• Meaning
• Engagement
• Consistency

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Principles of Composition

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Principles of Composition
• Proximity

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
http://wallpaper.com

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Principles of Composition
• Proximity
• Similarity

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
http://smashingmagazine.com

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Principles of Composition
• Proximity
• Similarity
• Continuation

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014http://hofstede.com.au

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Principles of Composition
• Proximity
• Similarity
• Continuation
• Repetition

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
http://electrik.co

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Principles of Composition
• Proximity
• Similarity
• Continuation
• Repetition
• Rhythm

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
http://stashﬂaticons.com

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Making layout decisions

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Making layout decisions
• Address content needs

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Making layout decisions
• Address content needs
• Lead the eye through the content

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Making layout decisions
• Address content needs
• Lead the eye through the content
• Unique footprint

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Layout on the web

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Layout on the web
• Understand tricky CSS units

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Layout on the web
• Understand tricky CSS units
• Top/bottom margin and padding
percentages are based on width

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
http://alistapart.com/article/creating-intrinsic-ratios-for-video/

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Layout on the web
• Understand tricky CSS units
• What is possible RIGHT NOW?

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Layout on the web
• Understand tricky CSS units
• What is possible RIGHT NOW?
• Flexbox for content layout

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Fluid grid theory

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Fluid grid theory
• Responsive vs Fluid - use both!

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Fluid grid theory
• Responsive vs Fluid - use both!
• Ratios help us build proportional harmony

Quadrat (or Square/Even) - 1:1
Hemidiagon - 1:1.118
Trion - 1:1.154
Quadriagon - 1:1.207
Biauron - 1:1.236
Penton - 1:1.272
Diagon - 1:1.414
Bipenton - 1:1.458
Hemiolion - 1:1.5
Auron (the Golden Ratio) - 1:1.618
Hecton (or Sixton) - 1:1.732
Doppelquadrat (Halves) - 1:2
12 ORTHOGONS

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
When to respond

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
When to respond
You may need to change layout when you see
the following:
• Sevens

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
When to respond
You may need to change layout when you see
the following:
• Sevens
• Drifters

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Examples

Al Jazeera Turk
http://aljazeera.com.tr/

https://gridsetapp.com/specs/typekit-demos/chaparral.html

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
http://alistapart.com/article/content-out-layout

Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014
Thank you.
Typeface: Clear Sans from Monotype 
@nathan_ford 
nathan@monotype.com

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

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Mastering the Dark Art of Fluid Layout

1. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Mastering the Dark Art of Fluid Layout

2. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Design must communicate.

3. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Image courtesy @thenoyes

4. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Design must communicate. • Type • Color • Imagery • Layout

5. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Design must communicate. • Type • Color • Imagery • Layout

6. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Communicating with layout

7. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Communicating with layout Goals: • Hierarchy

8. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

9. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

10. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Communicating with layout Goals: • Hierarchy • Meaning

11. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

12. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Communicating with layout Goals: • Hierarchy • Meaning • Engagement

13. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Communicating with layout Goals: • Hierarchy • Meaning • Engagement • Consistency

14. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Principles of Composition

15. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Principles of Composition • Proximity

16. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 http://wallpaper.com

17. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Principles of Composition • Proximity • Similarity

18. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 http://smashingmagazine.com

19. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Principles of Composition • Proximity • Similarity • Continuation

20. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014http://hofstede.com.au

21. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Principles of Composition • Proximity • Similarity • Continuation • Repetition

22. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 http://electrik.co

23. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Principles of Composition • Proximity • Similarity • Continuation • Repetition • Rhythm

24. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 http://stashﬂaticons.com

25. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Making layout decisions

26. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Making layout decisions • Address content needs

27. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Making layout decisions • Address content needs • Lead the eye through the content

28. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Making layout decisions • Address content needs • Lead the eye through the content • Unique footprint

29. https://gridsetapp.com

30. https://gridsetapp.com

31. https://gridsetapp.com

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35. http://min.artequalswork.com

36. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Making layout decisions • Address content needs • Lead the eye through the content • Unique footprint • Asymmetrical triangle/quadrangle

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40. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Making layout decisions • Address content needs • Lead the eye through the content • Unique footprint • Asymmetrical triangle • Avoid trapped space

41. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

42. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

43. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014

44. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web

45. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units

46. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • Top/bottom margin and padding percentages are based on width

47. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 http://alistapart.com/article/creating-intrinsic-ratios-for-video/

48. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • Top/bottom margin and padding percentages are based on width • A pixel is not a pixel, and subpixels are insane

49. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • Top/bottom margin and padding percentages are based on width • A pixel is not a pixel, and subpixels are insane http://palantir.net/blog/responsive-design-s-dirty-little-secret

50. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • What is possible RIGHT NOW?

51. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • What is possible RIGHT NOW? • Flexbox for content layout

52. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • What is possible RIGHT NOW? • Flexbox for content layout • VW VH for page/screen layout (soon!)

53. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Layout on the web • Understand tricky CSS units • What is possible RIGHT NOW? • Flexbox for content layout • VW VH for page/screen layout (soon!) • Percentages and ﬂoats for fallback or max compatibility

54. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Fluid grid theory

55. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Fluid grid theory • Responsive vs Fluid - use both!

56. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Fluid grid theory • Responsive vs Fluid - use both! • Ratios help us build proportional harmony

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58. Quadrat (or Square/Even) - 1:1 Hemidiagon - 1:1.118 Trion - 1:1.154 Quadriagon - 1:1.207 Biauron - 1:1.236 Penton - 1:1.272 Diagon - 1:1.414 Bipenton - 1:1.458 Hemiolion - 1:1.5 Auron (the Golden Ratio) - 1:1.618 Hecton (or Sixton) - 1:1.732 Doppelquadrat (Halves) - 1:2 12 ORTHOGONS

59. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Fluid grid theory • Responsive vs Fluid - use both! • Ratios help us build proportional harmony • Scales give us variety based on harmony

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61. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Fluid grid theory • Responsive vs Fluid - use both! • Ratios help us build proportional harmony • Scales give us variety based on harmony • Think content out

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66. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Fluid grid theory • Responsive vs Fluid - use both! • Ratios help us build proportional harmony • Scales give us variety based on harmony • Think content out • Modularity for a more useful grid system

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69. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 When to respond

70. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 When to respond You may need to change layout when you see the following: • Sevens

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72. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 When to respond You may need to change layout when you see the following: • Sevens • Drifters

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74. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 When to respond You may need to change layout when you see the following: • Sevens • Drifters • Pinches

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77. Masteringthedarkartofﬂuidlayout·NathanFord·16/05/2014 Examples

78. Al Jazeera Turk http://aljazeera.com.tr/