This a presentation of my Marketing Plan in short.

2. THE GLIMMERS LTD.

3. REFRESH The taste you desire

4. Flavors

5. Be The Global Leader In Customer Value

6. “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”

7. Introduction To Refresh Naturally Refreshing Real fruit juice Recharging energy Delicious taste

9. To increase the length of product line i.e. ( Five )

10. To increase profits

12. Map of Lahore City

13. Demographics: Kids Youngsters Mature Old age persons

14. Our Competitors Shezan Country Nestle Sunfresh Benz

15. SWOT

16. STRENGTHS Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experienced staff Medical insurance of employees Pakistani made Targeted to low and middle class people. Reasonable price Expiry date above 6 months

17. WEAKNESS New in juice industry Small distribution network Strong competitor No market share Limited experience of customers

18. OPPURTUNITIES Increase the distribution network. Acquiring the newer technology & techniques. Market is very big & attractive. Take-over of the distributor Increased demand of high quality products due to Lahore being a developed city.

19. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability. Increases of general sales tax Development of plant To face strong competitors like

20. Marketing Strategy and Objectives Positioning Strategies Segmentation Targeting

21. Marketing Mix Product Price Promotion Place

22. PRODUCT Product Variety Quality Design Features Packaging Sizes

23. Pricing The cost of fruits Rs.3 Electricity Rs.2 Factory Overhead Rs.3 Miscellaneous Rs.2 Retailer Margin Rs.2 Profit Rs.3 Total Price Rs.15

24. Communication Strategies Electronic Media Rs.20 90 000 Print Media Rs.683 600 Cable network Rs.85000 Billboards Rs.2 65 000 Hoardings Rs.34 00 000

25. Benefits Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru DVD system Rs.5000

26. Distributors Review MANUFACTURER DISTRIBUTOR RETAILER CONSUMER

27. Budgeting

28. Controls: Measuring Comparing Correcting