3. Responsive design
• Search engines evaluate the amount of traffic to a domain.
• Don’t separate sites for desktop and phone it splits site
traffic into different URLs.
• Responsive design combines all traffic into a single domain,
increasing the site’s search engine appeal and theoretically
its ranking
4. HTML in promotional space
• Promotional banners on websites should contain HTML
text over imagery not Images alone.
• It allows search engines to “read” product and service
information.
5. Keyword Research
• First page ranking for a certain term or phrase but no one is searching
for that.
• Therefore, it’s crucial that you do keyword research in the first stages
of your project
• Select phrases related to your business with high search volume
and/or low competition
“spend the time to determine the best Keywords for meeting your
business goals.”
6. Utilize long-tail keywords
• Long-tail keywords are specific to your company and the products,
services and solutions you offer.
• lower search volume, however, they are typically much less
competitive.
• Utilizing these in your SEO Strategy can provide great opportunity to
rank highly in search results and gain exposure to ripe prospects that
are likely to convert.
7. Compose title tags, meta descriptions and
content
• It is imperative that you remain within character
limits, as search engines will disregard any valuable.
• Title tags and meta descriptions should focus on
keywords that are specific to the unique topic and
content of that page.
8. Geographic market
• Business operates within a defined geographic area,
that information should be fully incorporated into every
aspect of your search engine optimization strategy.
9. Content with SEO in mind
• Fresh content is absolutely critical to achieving high rankings.
• Update or add to your website regularly, ideally several times a
month.
• Creating a blog is a great way to accommodate fresh website
content.
• Delicate balance between individuals and search engines.
10. Social Media
• More active your company is and the more followers
you have that support and advocate for you.
• Social presence should aligns with your search engine
optimization goals.
11. SEO is never done
• SEO is a garden
• Plant it but also care for it.
• Google often changes its search algorithms(500-600
times.P.A)
• Check and look for keyword, Ranking and develop fresh,
valuable content for inbound marketing consumption.
