1. DOVE EVOLUTION
(aDVaNcEmENT) OF a BRaND
GROUP MEMBERS
ARSALAN GULZAR
FAHAD ALI BAKRI
HIRA
ARSALAN HIRANI

2. GROUP MEMBERS
ARSALAN GULZAR
FAHAD ALI BAKRI
HIRA
ARSALAN HIRANI

4.  From long-established names like Lifebuoy, Sunlight and
Pond’s to new innovations such as the Pureit affordable water
purifier, our range of brands is as diverse as our worldwide
consumer base.
 Unilever has more than 400 brands, 12 of which generate
sales in excess of €1 billion a year.
 Many of these brands have long-standing, strong social
missions, including Lifebuoy’s drive to promote hygiene
through hand washing with soap, and Dove’s campaign for real
beauty.
 We’ve also won a wealth of advertising industry honours at
the prestigious Cannes Advertising Awards, including being
named 2010’s Advertiser of the Year.

5.  With more than 400 brands focused on health and wellbeing,
no company touches so many people’s lives in so many different
ways.
 Our portfolio ranges from nutritionally balanced foods to
indulgent ice creams, affordable soaps, luxurious shampoos and
everyday household care products.
 We produce world-leading brands including Lipton, Knorr,
Dove, Axe, Hellmann’s and Omo, alongside trusted local names
such as Blue Band, Pureit and Suave.

6. 1995—2013
Exchange of
Dove’s range of
products
1995—2013
Exchange of
Dove’s range of
products

7. Vision
Mission

10. MARKETING STRATEGIES
1) camPaIGN OF DOVE .
2) POSITIONING .
3) PRODUcT caTEGORIES ( aDVERTISING )

13. 1) camPaIGN OF DOVE :

14. THE ADVERTISE CAMPAIGN
CAMPAIGN “1”

15. CAMPAIGN “2”

16. CAMPAIGN “3”

18. Only 5%

19. DISCUSSIONS

23. BECAUSE
Women is too much Talkative.
Two types of Communication are fastest in the world
1) Email. 2) Female.
Dove encouraging women Self—esteem & concept of

24. SUCCESS OF THE CAMPAIGN
• The results are 700% sales increase in firming
products in Europe.
• Sales of products in advertisements increased by
600% in the first 2 months of the campaign.
• $1Billion in sales the year the campaign was
launched (far exceeding company expectations).
• Dove models appeared in 618 newspaper clippings
across Asia (PR), Overall sales in Asia Pacific
countries increased by 26%.

25. VIDEO
• http://www.youtube.com/watch?
v=qhib8XiDc9Y
• http://www.youtube.com/watch?
v=J903VaYiKVM

26. • --DOVE Self esteem fund in 2006
• The promotional video of dove was seen by over 3Million
internet user on the YouTube.
CAMPAIGN “4”

27. CURRENT CAMPAIGN
• http://www.youtube.com/watch?
v=XpaOjMXyJGk

29. IS DOVE CAMPAIGN ARE BENEFICIAL
FOR UNILEVER ?????
NOYES

31. • http://www.dove.us/social-
mission/campaign-for-real-beauty.aspx

32. 2) POSITIONING

36. 195O “S TO CURRENT CAMPAIGNS195O “S TO CURRENT CAMPAIGNS

38. MARKETING & ADVERTISING

40. DIFFERENT POSITIONING STATEMENT USE
FOR ADVERTISING

41. PRODUCT CATEGORIES

44. NOW MEN+CARE
• NOW DOVE EXTEND THEIR NICHE TARGET MARKET
IN ALL OVER THE WORLD
• DOVE INTRODUCE LINE EXTENSION & BRAND
EXTENSION FOR MEN

47. VIDEOS
• FIND THAT VIDEO & SEND TO MY EMAIL
• http://www.youtube.com/watch?v=df-
gsd7IMjc
• http://www.youtube.com/watch?
v=JinFMkOkXoQ&list=PLCFB8EC909F2A36A9
• FUNNY ADD
• http://www.youtube.com/watch?
v=RcSo1pdUCpU