This webinar was conducted by Blueliner Marketing on December 2nd, 2010. The webinar was lead by Blueliner CEO, Arman Rousta and David Houle, author of the "Shift Age Trend Report".

1. Trends & Forecasts
Digital, Economic, Social
June 2, 2011
FEATURING:
David Houle (Futurist, Author) Arman Rousta (CEO, Blueliner)

2. Global Team & Partial Client ListGlobal Team & Partial Client List
California Closets (Lifestyle)California Closets (Lifestyle)
Completely Bare (Beauty)Completely Bare (Beauty)
IZOD MenIZOD Men’s Fragrance (Beauty)’s Fragrance (Beauty)
Bogner (Fashion)Bogner (Fashion)
Allied Home Mortgage (Real Estate)Allied Home Mortgage (Real Estate)
New York Video School (Education)New York Video School (Education)
401kid (Finance)401kid (Finance)
CMS Forex (Finance)CMS Forex (Finance)
Class of 1 (Education)Class of 1 (Education)
Morningside Translations (Translations)Morningside Translations (Translations)
Blueliner is a reputable digital marketing agency based in New York, with
presence in Asia, Latin America and Europe. We have built successful
social, mobile and search campaigns for hundreds of clients, including:
Medical Hair Restoration (Medical)Medical Hair Restoration (Medical)
Manhattan Orthopedic Care (Medical)Manhattan Orthopedic Care (Medical)
Russia Today (Media)Russia Today (Media)
SogoTrade (Finance)SogoTrade (Finance)
Icebreaker (Fashion)Icebreaker (Fashion)
Lufthansa (Travel)Lufthansa (Travel)
Chaa Creek Resort (Travel)Chaa Creek Resort (Travel)
Celect.org (Social Media)Celect.org (Social Media)
Bid on the City (Real Estate)Bid on the City (Real Estate)
Red Clay Media (Marketing)Red Clay Media (Marketing)

3. pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
TheThe 7 Pillars7 Pillars of Digital Marketingof Digital Marketing

4. David Houle’s Speaking Schedule

5. David Houle’s Publications

6. Shift Age Newsletter
http://www.davidhoule.com/newsletter/index.asp

7. Futurist David Houle

8. • New Century
• New Age – The Shift Age
• New Decade – The Transformation Decade

9.  Agricultural Age (10,000 years ago)
 Industrial Age (300 years ago)
 Information Age (30 years ago)
 Shift Age (2006 – Present)

10.  The speed of change is in constant
acceleration, it is now environmental
 The global stage of human evolution
 Global economy – economics happens first
 Culture and politics will follow

11. Globalization is no longer just an
economic term but a force across all
aspects of human society

12.  First full decade of the Shift Age
 Definition: “A change in nature, shape,
form or character”

13.  Humanity and most of its institutions will be
transformed
 Accelerating Change, Disruptive Innovation
 Global orientation and connectivity
 Work and Place separate
 Physical to digital or non-physical

14. Short & Mid-Term
Forecasts
 Economic
 Social & Cultural
 Global & Geo-political
 Digital / Technology

15. Digital Forecasts
 Everything Social (Gaming, Commerce, etc)
 Privacy
 Music, Books & TV
 Mobile
 The Future of Search

16. P6. Social MediaP6. Social Media
How to tap into the 1 billion+ user social networks?
Trending Social Strategies
• Social Apps (Location-Based)
• Mood Apps
• Social Shopping
• Reputation Management
• Social Gaming

17. P7. Short-Term: Mobile StrategyP7. Short-Term: Mobile Strategy
• Nearly 10% of website traffic is now coming from mobile;
we expect that to be over 20% within two years.
• 5 billion cell phone subscriptions of 7 billion people on the
planet
• Mobile Apps are in

18. • Text HAITI to 90999 to
donate $10 to relief
• Simple, accessible
program made donating
quick and easy
• Over $32 million was
raised via mobile
Global ImpactGlobal Impact from the palm of your hands – SMSfrom the palm of your hands – SMS
Donations, Swipe & Pay, Google Wallet, etc.Donations, Swipe & Pay, Google Wallet, etc.
P7. Mid-Term: Mobile StrategyP7. Mid-Term: Mobile Strategy

19. Questions &
Answers

20. David Houle
Futurist, Author
www.davidhoule.com
david@davidhoule.com
Twitter.com/evolutionshift
Youtube.com/evolutionshift
Arman Rousta
Chief Executive Officer
arman@bluelineny.com
www.bluelinerny.com
Twitter.com/blueliner
Facebook.com/bluelinerny