3. The Solution Lilligiftharnesses the power of social networks to generate philanthropic capital for microfinancinginitiatives around the world. How ? Recruit social lenders through a Facebook Application called LilliGift A LilliGiftis a gift that gives twice. When you send a LilliGift to your Facebook friend: 1) You provide much needed sustainable financial assistance to individuals in developing countries 2) After the loan is re-paid, your friend has the option to issue the loan to another borrower or he/she receives a gift card to their favorite store in the same amount of the loan It costs the same as a regular gift card so why not send a card that makes a real difference

5. Financials LilliGift would operate as nonprofit entity By purchasing gift cards in bulk, LilliGift would retain a discounted transaction cost and sell the individual gift cards at face value Revenue Projections Target: 10m women on facebook, age 18+ 27,000 birthdays a day If 10 people a day participate (.04% penetration), we generate: 100K in new loans $4500 in revenue

6. Marketing $10,000 promotion in free Lilligifts sponsored by a partner Seed application in relevant facebook groups and communities: Causes Women’s groups Viral marketing through newsfeeds with updates Cross-promotion with partner retailers

7. DEMO

8. Next Steps Develop partnerships with philanthropic lending Microfinance arms such as Kiva and Microplace Extend application in channels offline and through an independent website Create an aggregated MFI marketplace Promote further advocacy for philanthropic capital