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Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
MIL PPT 04
Re...
LEARNING COMPETENCIES
Learners will be able to…
•identify traditional media and new media and
their relationships (MIL11/1...
Learners will be able to…
•compare technological determinism with cultural
determinism (SSHS);
•search latest theory on in...
TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determini...
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Televis...
History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.c...
CLASS ACTIVITY: CLASS DISCUSSION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2.Does tech...
MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook...
CLASS ACTIVITY:
COOPERATIVE LEARNING
Textbook pp. 25- 26
Normative Theories
of the Press
Media
Control
Functions of
Media
...
FORMATIVE ASSESSMENT: RECITATION
How will you describe
media in the
Philippines using the
normative theories of
the press?...
FORMATIVE ASSESSMENT: CARTOON ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication....
FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censo...
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquiga...
Media and Information Literacy (MIL) 2. The Evolution of Traditional to New Media (Part 1) Traditional vs. New Media, Tech...
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Media and Information Literacy (MIL) 2. The Evolution of Traditional to New Media (Part 1) Traditional vs. New Media, Technological vs. Cultural Determinism, and Normative Theories of the Press

Learning Competencies
Learners will be able to…
1. identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5);
2. compare “Medium is the Message” by McLuhan with cultural determinism (SSHS);
3. search latest theory on information and media (MIL11/12EMIL-IIIb-7);
4. discuss the Normative Theories of the Press (SSHS); and
5. evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS).

Topic Outline
I. The Evolution from Traditional to New Media
A. Traditional vs. New Media
B. Media is the Message vs. Cultural Determinism
C. Normative Theories of the Press

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Media and Information Literacy (MIL) 2. The Evolution of Traditional to New Media (Part 1) Traditional vs. New Media, Technological vs. Cultural Determinism, and Normative Theories of the Press

  1. 1. Traditional vs. New Media Technological Determinism vs. Cultural Determinism Normative Theories of the Press MIL PPT 04 Revised: October 5, 2017 THE EVOLUTION OF TRADITIONAL TO NEW MEDIA (Part 1) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines MEDIA AND INFORMATION LITERACY (MIL)
  2. 2. LEARNING COMPETENCIES Learners will be able to… •identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5); •discuss the characteristics of traditional media and new media (SSHS); •define technological determinism and cultural determinism (SSHS);
  3. 3. Learners will be able to… •compare technological determinism with cultural determinism (SSHS); •search latest theory on information and media (MIL11/12EMIL-IIIb-7); •discuss the Normative Theories of the Press (SSHS); and •evaluate the type of media in the Philippines using the Normative Theories of the Press (SSHS). LEARNING COMPETENCIES
  4. 4. TOPIC OUTLINE I. The Evolution from Traditional to New Media A. Traditional Media vs. New Media B. Technological Determinism vs. Cultural Determinism C. Normative Theories of the Press D. Class Activity 1. Class Debate
  5. 5. History of Communication by Volke.com https://www.youtube.com/watch?v=rDkxsNmKDGk VIDEO PRESENTATION
  6. 6. CARTOON ANALYSIS Source: https://amt.caltech.edu/resources/cartoons
  7. 7. FORMATIVE ASSESSMENT Traditional or New Media? 1. Magazine 6. Tabloid 2. Broadsheet 7. Paperback Novel 3. Radio 8. Television 4. Online Video Games 9. Web Video Portals 5. Online Telephony and Messaging Capability P. 19, Media and Information Literacy by Boots Liquigan, Diwa Learning Systems Incorporated
  8. 8. History of Social Media by ShoutOut Digital (YouTube) https://www.youtube.com/watch?v=Ha3dHchSZDQ VIDEO PRESENTATION
  9. 9. VIDEO PRESENTATION How Has Technology Changed Us? The Medium is the Message by BBC Radio 4 (YouTube) https://www.youtube.com/watch?v=Ko6J9v1C9zE
  10. 10. CLASS ACTIVITY: CLASS DISCUSSION 1.Explain the statement of Marshall McLuhan that “The Medium is the Message”. 2.Does technology shaped us or is it us who shaped technology? Explain your answer and give an example.
  11. 11. MEDIA AND GOVERNMENT Normative Theories of the Press Authoritarian Soviet Media Libertarian Social Responsibility Textbook pp. 25- 26
  12. 12. CLASS ACTIVITY: COOPERATIVE LEARNING Textbook pp. 25- 26 Normative Theories of the Press Media Control Functions of Media Authoritarian Soviet Media Libertarian Social Responsibility
  13. 13. FORMATIVE ASSESSMENT: RECITATION How will you describe media in the Philippines using the normative theories of the press? Source: https://www.johntaylorgatto.com/2015/09/
  14. 14. FORMATIVE ASSESSMENT: CARTOON ANALYSIS Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html
  15. 15. FORMATIVE ASSESSMENT: CLASS DEBATE Is censorship in the media necessary? Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html
  16. 16. REFERENCES • Media and Information Literacy Curriculum Guide by DepEd • Media and Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc. • http://communicationtheory.org/normative-theory-four- theories-of-the-press/ • https://www.youtube.com/watch?v=rDkxsNmKDGk • https://www.youtube.com/watch?v=VE8GHioR1YU • https://www.youtube.com/watch?v=Ko6J9v1C9zE • https://www.youtube.com/watch?v=rDkxsNmKDGk • http://www.philshttps://www.youtube.com/watch?v=EAxKac tVrpQ

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