Its gives breif knowledge about well known cruser bike maker ROYAL ENFILED

1. COMPANY FACT PRESENTATION
ARNAB BAGCHI
ROLL NO 02

2. ROYAL
ENFILED
Made like a Gun
• Royal Enfield Head Office Address :
Old No 3 New No 9 Devi Kripa Near Fashion
Folks Besant Avenue Road Adyar
Chennai : 600020
Tamil Nadu ,India

3. NATURE OF BUSINESS
• Automobile - Two wheeler
motorcycle

4. HISTORY
In 1890 Albert Eadie and R.W. Smith started
company by name “The Enfield Manufacturing
Company Limited”
At Redditch, Worcestershire,
England

5. HISTORY
• 1949 The Indian Debut
In 1949, the 350cc Bullet was launched in
India, when Madras Motors won an order
from the Indian Army for the supply of
motorcycles. It was the beginning of the
reign of the Bullet in the subcontinent

6. History
• 1994 Eicher acquires Enfield
In March the ailing company got a new lease of
life when Eicher group acquired Enfield India
Company. The company name changed to
Royal Enfield Motors Limited

7. COMPANY FACT
• Royal Enfield first start by manufacturing
of cycle
• In 1904 they made their four wheel
vehicle
• In 1914 their motorcycle are used for
world war first for British solider

8. COMPANY FACT
• In 1940 the bike are use for world war two
known by the name AIRBOME
• In 1970 British plant ceased and the company
was dissolved in 1971. Enfield of India
brought right to use Roy Enfield

9. COMPANY FACT
• In 2002 the first Indian Cruiser bike launch
THUNDER BIRD and its awarded by BBC
wheel award
• The only motorcycle company to be certified
with the coveted ISO 9001 and ISO 14001 for
quality and environmental systems
• Today, Royal Enfield is considered the oldest
motorcycle model in the world still in
production and Bullet is the
longest production run model

10. VISION “To be recognized as the industry leader
driving modernization in biking in India and the
developing world”
MISSION “Aims to continuously improve biking
efficiency in India and developing markets.
Customers are the integral part of the Organization
& Creating a Family of Bikers Bond”
VISION AND MISSION

11. STOCK EXCHANGE LISTING DETAILS
• As parent company of ROYAL ENFILED is Eicher
so it is listed in Indian Stock exchange
• NSE (NATIONAL STOCK EXCHANGE)
• BSE(BOMBAY STOCK EXCHAGE )

12. SHARE PRICE INFORMATION
• NSE -EICHER MOTOR LTD
Rupees 3701.70
• BSE - EICHER MOTOR LTD
Rupees 3700.30

13. SHARE HOLDING PATTERN
• Promoter ‘s Holding – 55.18%
• Non Promoter’s Holding
 Intuitions Investor holding - 33.37%
 General public holding - 10.72%
 Other Company - 0.83%

14. SHARE HOLDING PATTER
Promoter
58%
other
institution
23%
Public
10%
Other
9%
Pie Chart

15. KEY PEOPLE
• Siddhartha Lal MD of
EICHER MOTOR LTD
• Venki Padmanabhan CEO
of ROYAL ENFILED

16. GLOBAL PRESENCE
The Company also exports motorcycles to 42
countries like the USA, Japan, UAE, Korea,
Bahrain, UK, France, Germany, Argentina and
many other countries through 40 importers and
over 300 dealers across the globe

17. COMPETITORS
• IN INDIA

18. COMPETITORS
• IN GLOBAL

19. PRODUCTS
• BIKES