An overview on how to take AdWords scripts and customize them to your specific needs. We take what is the worst script ever written and modify it to something more useful. Resources are included for a number of prewritten scripts. We also cover how to use and modify code snippets.

1. BUILDING
BLOCKS OF
ADWORDS
SCRIPTS
Steve Hammer
President
RankHammer

2. THE “BEST” SCRIPT
@armondhammer

3. BID BY WEATHER
@armondhammer

4. IS STILL AN EDGE CASE
@armondammer

5. BREAK IT APART
@armondhammer

6. AND MAKE SOMETHING AMAZING
@armondhammer

7. ME SLIDE
@armondhammer
FAMILY
What it’s all about
FOOD AND
WINE
Eating as an art
form?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based
Internet Marketing
Agency

8. STARTING SIMPLE, BUT COOL
@armondhammer

9. WORST SCRIPT EVER
@armondhammer

10. WORST SCRIPT EVER
The central program
@armondhammer

11. WORST SCRIPT EVER
A defined method
Selector
Iterator
} End
Begin {
@armondhammer

12. LOGGER
Bulk Operations >
Logs>
Details>
Logs>
@armondhammer

13. SELECTOR
Makes an array of the type
Filtered by conditions
Finished with get();
@armondhammer

14. SELECTOR
Conditions are AND
Connect with .
End with ;
@armondhammer

15. VARIABLES
Discreet
•5.23
•‘Office’
• 5+3
• ‘Today’ + variable
Arrays
•[4, 5, 7, 9]
•[‘Home’,’Office’,’Hotel’]
Objects
•{name:’Steve’,zip:75204,car:’Subaru’}
•{1:Array1,2:Array2}
@armondhammer

16. ODD SELECTOR LOGIC
Values have to become strings
@armondhammer

17. ODD SELECTOR LOGIC
To make it flexible it has to be:
“Column Operator” + Value
'Name = "' + var + '"'
@armondhammer

18. SELECTABLE?
https://developers.google.com/adwords/scripts/docs/reference/adwordsapp/adwordsapp_adselector
@armondhammer

19. SELECTOR
Get all keywords
With a CTR greater than 0.01
For all time
@armondhammer

20. WE NOW HAVE
Selected every keyword
That has ever
Gotten a click
@armondhammer

21. ITERATOR
What does the work
@armondhammer

22. WHILE NEXT
Sets up the repeating
@armondhammer

23. PAYLOAD
Calls a method to make a change
@armondhammer

24. AVAILABLE METHODS
https://developers.google.com/adwords/scripts/docs/reference/adwordsapp/adwordsapp_ad
@armondhammer

25. ITERATOR
Find the maximum CPC
Add 1%
Set as new Max CPC
@armondhammer

26. WORST SCRIPT EVER
@armondhammer

27. CHANGE IT
@armondhammer

28. NEXT LEVEL
Prewritten Scripts
+
Code Snippets
@armondhammer

29. STARTING SCRIPTS
http://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts
https://developers.google.com/adwords/scripts/docs/solution/
http://freeadwordsscripts.com
@armondhammer

30. MULTIPLE FUNCTIONS
@armondhammer

31. DEFINING A FUNCTION
Functions can return values to feed a
variable
Functions can also just be invoked, even
without parameters
@armondhammer

32. TYPICAL CODE ARCHITECTURE
Global Variables – Used by all
Other Functions
Main Function
Local Variables
@armondhammer

33. SNIPPETS
https://developers.google.com/adwords/scripts/docs/examples/
@armondhammer

34. NOT EXACTLY READY TO USE
@armondhammer

35. TWEAK THE SELECTOR
@armondhammer

36. MORE JAVASCRIPT LESSONS
http://www.codecademy.com/tracks/javascripthttp://www.w3schools.com/js/default.asp
http://www.learn-js.org/
@armondhammer

37. EDITOR = DEBUGGER
OR
@armondhammer

38. REJOICE
@armondhammer

39. @armondhammer
CONNECT WITH US
WE ARE HERE SOCIAL NETWORKS
Downtown
Dallas TX
214-720-0044
LOCATED
support@rankhammer.com
QUESTIONS
TWITTER
WEBSITE
LINKEDIN
@armondhammer
@rankhammer
www.rankhammer.com
www.linkedin.com/a/armondhammer

40. THANK YOU