Instagram has grown tremendously, gaining one new user every second. Over 1 billion photos have been uploaded and 58 photos are uploaded every second. People mainly use Instagram to post pictures of friends, pets, food, landscapes, and throwback photos. While Instagram allows users to express themselves creatively through filters and the curation of unique photos, some question if it will replace traditional photography or become a new form of journalism.

1. The Hype
with

2. "A Picture is Worth a Thousand
Words"
http://youtu.be/ltDUsjAq9TU

3. The Facts
• Gains one new user every second
• Over one billion photos have been taken with
the app
• Roughly 58 photos are uploaded each
second
• 40 million photos shared each day
• 8500 "likes" per second
• 1000 comments per second
sources: http://instagram.com/press/
http://www.digitalbuzzblog.com/infographic-instagram-stats/

4. What We Asked
General Questions About Usage
• When did you create your Instagram account?
• Is your account private or public?
• If your account is private why did you chose to do this?
• What do you mainly post pictures of?
• What is the most interesting aspect of the app?
Public Self vs. Private Self
• Does it matter to you the number of followers you have acquired?
• What is the difference between the pictures you post on Facebook versus
Instagram?
Why do You Do It?
• Does the app. make you feel artistic?
• How do you use the filters?
Do you think Facebook or Twitter should add these kind of filters?

5. Why Do Users Love Instagram?
http://youtu.be/9nqxiyG1OGM

6. When Did Instagram Usage Spike?
• April 2012- Instagram Available for Android
http://www.digitalbuzzblog.com/infographic-instagram-stats/

7. What Are People Posting?
http://youtu.be/ZbZPVfnhlaA

8. What Do You Mainly Post Pictures Of?
Based Off Our Survey:
Top Categories
- Friends
- Pets
- Food/Drinks
- City Landscape
- Nature
- #TBT (Throwback Thursday)

9. Pets Friends Family

10. #TBT
(Throwback
Thursday)
Nature Landscape

11. "Because why not Instagram your
own eye?"

12. Compliments Guaranteed
• The caption says it all..why not post a picture
of your own eye?
• Instagram is the ultimate excuse when
looking for compliments
• Filters are there to enhance the coloring and
create an "edgy" almost editorial picture
• "Your eyes are so blue<3"
• Are they really that blue or is that just the
work of our favorite filters?

13. • The random
pictures that seem
so normal on
Instagram would
rarely be found on
Facebook
• Pictures of nails,
food, buildings. etc
have become the
norm on Instagram
• These pictures are
perceived as artsy
or ones that speak
to the user's

14. Instagram: 20 likes
Facebook: 0

15. Ordinary Images Become Artistic

16. “I like Instagram because you get to
view the world in a whole new
light, a photographic light, and it
really enables people to highlight
the beautiful parts of the world.
Even if that means those beautiful
parts are recently painted
fingernails or whatever haha. I
think it differs from other social
media sites because there isn't
necessarily a chance for negative
comments or stigmas to be
expressed. Everyone on
Instagram seems to be there to
have fun and enjoy photos that
celebrate what people are doing
in their lives and just life in
general.” Chris Roys

17. Do You Feel Like an Artist When
Using the App?
http://youtu.be/fBwOpJIxVHw

18. The Statue of David
Art imitating art
Iconic piece of
artwork isn't safe
from Instagram's
filters

19. The Power of Black & White
• The app allows you
to instantly make a
photo seem old or
worn out
• Communicates
nostalgia
• Today's culture
values products or
images considered
"vintage"

21. Public vs. Private
http://youtu.be/mU5JSG87KCE

22. Public vs. Private
"My account is
private because I
don't like the idea
of any random
person with an
Instagram being
able to see my
pictures. They'd be
able to figure out
so much about me
just by viewing my
pics and could
probably find me if
it came down to it!"

23. Instagram is for Unique Pictures
http://youtu.be/UeBmD7Yvm-Q

24. So Why Instagram Over Facebook?
Logic behind Facebook:
• Serves as a database where you can archive and
store many pictures that have happened
• Allows for photo albums of events
• Gives friends an idea of your identity
Logic behind Instagram:
• Real time stream of events
• Attached to mobile devices, so there's this "do it
now" aspect
• Photos become this meaningful moment of real-time

25. Users Don't Post All of Their
Instagram Pictures to Facebook
http://youtu.be/0iKfA7zb4jU

26. Popular Page and #Hashtags
http://youtu.be/0iKfA7zb4jU

27. Popular Page/ Hashtags
Popular Page
"Instagram has used [hashtags] to great effect for a
while. And if you're an average social media user,
you will probably have a much easier time gaining
followers with hashtags on Instagram for two
reasons: One, when you search for a hashtag there,
it’s much easier to scroll through photos and click
and add users you like than it is to read lots of
individual tweets about a topic. Secondly, though
Instagram’s user base is growing rapidly, right now
it’s still substantially smaller than Twitter’s, so the
amount of people using the same hashtag at once is
more manageable."
source: http://www.digitaltrends.com/social-media/to-hashtag-or-not-to-hashtag-depends-on-the-social-
network/

28. So Why Are People
Migrating to This App?
http://youtu.be/h78ENIbwtG4

29. So Why Are People
Migrating to This App?
"Because it's not like Facebook
where people literally upload every
single picture from their night. I
don't need to see the million
different ways you posed last night
while you were out. On Instagram,
people generally choose to upload
only one really good picture. It's
usually their funniest or most
artistic photo, which makes the
pictures posted a lot more
intriguing. As opposed to viewing a
million boring pictures on
Facebook, you can view one really

30. Where is Instagram Going?
Front page Instagram photo of Alex Rodriguez taken by a professional photographer via Getty Images

31. Where is Instagram Going?
• NYTimes photo started new conversation
about Instagram becoming a journalistic tool
• Potential downfall of traditional photography
• Instagram "Beauty Contests"

32. Conclusion
• Instagram is a unique app that allows users
to express themselves in a creative manner
• The "real time" updates are the driving force
to the success of the app and makes it
different from Facebook
• Facebook should not incorporate filters like
Instagram does because Facebook is
typically used for uploading albums rather
than one individual photo
• Instagram is becoming a credible photo
source that many companies are using for