1. Group Members:
Lisa Schacherbauer (0955399)
Alexandra Baba (0851997)
Arlind Rexhepi (1057883)
Ching Yi Mou(1256776)

2.  Introduction
 Company analysis
 Industry analysis
 Strategy
 Corporate culuture and leadership
 Conclusion
 References

3.  ``Think different``
 Brand name
 Corporate culture
 Strategy
 Steve Jobs
 Tim Cook

4. Figure 1: SWOT Analysis

5. Figure 2: Apple’s share price (The Economist, 2012)

6. industry
competitors
potential
entrants
buyers
substitutes
suppliers
Figure 3: Porter’s Five Forces – Industry Analysis

7.  New entrants
 it can be said that it is rather difficult for new companies to enter
this market as high investments are needed in order to be able
to produce high-tech devices.
 Buyers
 User-friendly, light and practical devices
 Loyal consumer base
 Substitutes
 Direct substitutes form the product portfolio of the whole industry
 Indirect substitutes refer to product of the whole entertainment
sector
Industry competitors
the industry is characterized by a very fast
changing and innovative environment and high
competition,
key players: Samsung, Dell, HP, Microsoft

8.  Suppliers
Figure 4: Critical metals and main ratios (Industry Report - Midas Research, 2011, p.

9.  Innovativeness The company keeps revolutionizing the
market by launching new products which often serve as a
sample for the competitor’s products
 Strategic alliances with AT&T, Microsoft, Intel, Google, etc.
failed alliance with Motorola for ROKR E1 in 2004
 Closed ecosystem Apple integrates only its own
software, hardware and applications into its products

10. Apple has the reputation of being one the most secretive international
firms
No hierarchical system
Shaped by Steve Jobs
Tim Cook the new CEO of Apple
Challenges
to keep Apple as market leader on innovation
to compete with big players
Advantages
Corporate culture built by Steve Jobs
Ready projects for the next 18 month

11.  very innovative company that successfully
operates within the fast-changing and
extremely competitive high-tech sector
 competitors Apple pursues an elaborate
strategy of carefully chosen alliances and a
loosened proprietary system
 After the death of Steve Jobs, Apple has now
reached a crucial point
 Time will show what will be with Apple in the
future

12.  arbeits-abc (2010): Wo Arbeiten Spaß macht – Die international beliebtesten Arbeitgeber, September
11th: http://arbeits-abc.de/wo-arbeiten-spass-macht-die-international-beliebtesten-
arbeitgeber/, download date: 26.11.2012

 The Economist (2012): Business this week, November 17th: http://www.economist.com/news/world-
week/21566700-business-week,
 download date: 26.11.2012

 Hordenbach O., Rödel T. (2011): Seltene Metalle und Seltene Erden – Rohstoffe für das 21.
Jahrhundert, Industry Report Midas Research, pp. 1-45

 Management Issues, Fischer B. (2010): Innovation Lessons from Apple, September 9th:
http://www.management-issues.com/2010/9/9/opinion/innovation-lessons-from-apple.asp, download
date: 28.11.2012

 Apple Press Info (2012): Apple Sells Three Million iPads in Three Days
 http://www.apple.com/pr/library/2012/11/05Apple-Sells-Three-Million-iPads-in-Three-
Days.html, download date: 28.11.2012

 Heracleous L., Papachroni A. (2012): Strategic Leadership and Innovation at Apple Inc, Warwick
Business School

 Cruikshank J. (2006): The Apple Way, McGraw Hill: New York

 Strategic Management (2011): http://mtvanhelder.tumblr.com/, download date: 28.11.2012

 Mobile-Review (2010): Apple's Phone, June 17th
 http://www.mobile-review.com/print.php?filename=/articles/2010/iphone-history2-en.shtml, download
date: 28.11.2012