1. Alexandre Cintra Belfort Rizzi
Brazilian, married, 1 daughter
alexandre.rizzi@terra.com.br
acbr1963@gmail.com
Cell. +55 11 98910-5977
GOAL:
Senior Executive / Commercial Manager
QUALIFICATIONS SUMMARY
- Consolidated experience in more than 20 years in the commercial area companies
like: Linx Group S/A, Vivo, British Telecom, Telespazio Brazil S/A, Ford Motor Co,
Techint S/A, JHS, Rosenberger Domex Telecom and Yamaha Motors Brazil.
- Strategic business vision oriented for results and great ability to set and achieve goals
directly managing teams and sales channels;
- Great capacity to customer’s business to business negotiation with senior
management developing other leaders and sales team, resulting in productive alliances
and partnerships for success;
- A business person able to conquer solid relationships with strategic partners and build
consensus across multiple organizational levels;
- Core competences include:
 Sales Team Building & Leadership
 Key Account Relationship Management
 Marketing Planning & Positioning
 Executive Negotiations & High Level
 Presentations
 Structuring and Development of CRM
 RFP Development & Review
Education & Credentials
Graduation
Telecommunications Engineer, Faculdade de Engenharia Industrial (Jun/1987)
PHD
Business Management & Marketing, Universidade de São Paulo (Aug/1992)
MBA
Economy & Financial Business, Fundação Getúlio Vargas (Dec/1996)
Complementary
Administration & Sales, KREA - Spain (Dec/2000)
Languages
Spanish: Advanced.
English: Fluent.

2. Proffessional Experience
Grupo Linx S.A.- since Jun/2011
(Large company - national system and technology ERP developer company)
Commercial and sales manager
Responsible for the expansion and consolidation of the commercial area company for
all retail segments. CRM deployment for continuous improvement of the relationship
and understanding between the company and the market. Creation of indirect sales
channels to expand the company's business nationally. Answering all the goals and
objectives in 2012, contributing to a 33% growth in annual sales in electronic payment
systems for the retail market. Responsible for the direct management of 12
professionals and a dozen more indirect sales channels. 50% reduction in turnover of
shares motivational area with clear focus and goals of each team.
Actualize Brasil Serviços Tecnológicos Ltda.- Aug/2010 – Mar/2011
(Midsize - multinational from Spain in technology support)
Independent Sales Consultant in Commercial Area
Responsible for start-up company's commercial area in Brazil.
Depth analysis of potential market segments generally defining products and services
to be deployed initially, formatting and dissemination of setting the mark with customers
in each segment selected as financial, telecommunications, credit cards, insurance and
publishing. Organization's operational structure to meet local demands generated by
the business closed.
Major clients initial Editora Abril, BBV, Nextel and Telefonica.
Rosenberger Domex Telecom - Nov/2008 – Apr/2010
(Midsize - multinational manufacturer of telecommunication products.)
Independent Sales Consultant & (Commercial Manager)
Complete structuring of the entire commercial area, including the building of sales staff,
pre-sales and post-sales, preparation strategic action plan for target action in the
market and recovery of old and important clients, bringing the company's turnover for
US$ 30M per year.
Implementation of management reports rates of sales drivers, KPI, funnel and forecast.
Develop an effective mix of products such as optical distributors, optical cords, racks
and major racks, passive systems for cell base stations (BTS) and complete cabling
systems.
Through authorized dealers throughout the Brazil, it was possible to identify a larger
number of customers and significantly increasing sales opportunities across the
country.
Telespazio Brazil S.A. - Jun/2007 - Jul/2008
(Large company - multinational (Italy) - in the telecommunications segment)
Administrative and Commercial Regional Manager
Responsible for the commercial area and also by the direct administration of the
southeastern and southern Brazil,
Definition of business planning and implementation by the sales team, with different
strategies to address market opportunities which have worsened in real long-term
contracts, providing sustainable outcomes for the company, as a new contract with
Telefonica US$ 3.8M and Sicredi US$ 8M, the latter including a difficult negotiation
because it involves a technological change.
Important development of dealers and sales representatives channels, implementing a
new plan, with training of sales teams and motivational campaigns focused exclusively
on clients.

3. Comsat International Ltda. (British Telecom) - Out/2002 - Jun/2007
(Large company - multinational (U.S.) - in the telecommunications segment)
Sales Manager
Direct Sales: Definitions of business strategy at national level with the splitting sales
team into "hunters" and "farmers" with individual performance by market segment,
based on the expertise of each account manager, resulting in immediate motivation
and team orientation results, customer focus, sales increase with customer fidelity and
expanding business with key clients such as Pirelli, Hexion, Bridgestone, Coats
Corrente, Camargo Correa and others, making a monthly income higher than US$
1,2M.
Dealers Sales: Development of direct and indirect channels dealers throughout Brazil
for personalized service and close to each customer, addressing their needs in a
personalized and regional levels. Implementation of various marketing campaigns
through road shows, where guests could clarify and understand the benefits and gains
of the solutions.
Intelig Telecomunicações Ltda. (TIM) - Dec/2000 - Out/2002
(Large company - multinational (English) - in the telecommunications segment)
Key Account Manager
Key role in structuring and implementation of the commercial area in Brazil during the
"start up" company, developing a model of leadership that resulted in substantial sales
of business services to major clients such as Reuters, SKY, Alcoa, SGS, and many
others, generating revenues of US$ 100M per year. The high degree of motivation and
commitment to with the sales teams, setting objectives and goals clearly and also to
train new leaders, were a constant in my day-to-day.
Development of more than a dozen dealers from selling in major Brazilian regions for a
quickly cover the main economic regions and serve the largest customers in each of
them on a regional and personal attendance.
Telefonica Telecom de São Paulo S/A (Vivo) - Jun/1999 - Dec/2000
(Large company - Multinational (Spain) - in the telecommunications segment)
Account Manager Large Customers
Organization of procedures in Telefonica, raising awareness and motivating
professionals from different fields related to the sales process, through the good
relationship and transit along the different levels of the organization, resulting in
significant long-term contracts such as SERPRO, SESI, SESC SENAC and also with
the Government of Sao Paulo. It was possible to generate an income over R$ 2.0M per
month, reflecting an outstanding participation in the consolidation of Telefonica
Empresas, being awarded several times a year, including the award for best sales
strategy in 2000
Skill in negotiating contracts with the government of Sao Paulo, mobilizing politicians
and heads officers of the direct administration, working directly in the conquest of
Intragov contract worth approximately R$ 4M per month.
JHS Construction and Acquisitions Ltda. - Jan/1997 - Jun/1999
(Large company in the construction segment)
Operations Manager and Commercial
Management and implementation of automation projects for commercial buildings,
evidencing the positives results for the investors, about interconnection and optical
communication projects in several commercial condominiums, demonstrating the
capability of creating and the company building over the next 10 years.

4. Management of civil engineering and automation of shopping malls parking lots as
Ibirapuera, Mall, Market Place Mall and others. Assembly of access control, CFTV,
electronic gates and collecting boxes.
Cardiotech Latin America Comercial Ltda. - Oct/1995 - Nov/1996
(Small Business - multinational (U.S. and Brazil) - the segment of equipment for measuring blood
pressure and weight)
Administrative and Commercial Manager
Responsible for the technical adaptation and technical adjustments in the design of
1200 North American scales for measuring weight and blood pressure, being installed
at major pharmacy chains.
Construction of key partnerships for the commercial exploration of such equipment,
with leading drugstore chains, such as: Droga Raia, Drogão, Pague Menos and
others, that enabled the complete installation of all equipment in less than five months.
Overrun the revenue target and also an important trading electronic media with the
magazine VEJA and the Johnson & Johnson nappies.
Yamaha Motor do Brazil Ltda. - Out/1992 - Set/1995
(Large company - Multinational (Japan) - in the automotive industry)
Sales Coordinator
Responsible for the retrieval of 126 dealerships and opening in other major
consumption centers in Brazil, coupled with the diversification of models of motorcycles
and implementation of major events and events that resulted in almost 200% of sales
and production in 1995, from 1200 to 3200 motorcycles / month.
Important contribution in increasing the company's revenue, with the introduction of
eight new models of motorcycles imported forming a best product mix, which resulted
in a new concept motorcycle market unexplored yet in the country.
Other Important companies: Borlem S/A, Techint Engenharia S/A
and Ford Motor Company Inc.