Developing partnerships within inclusive business

1. 1
Inclusive Business Executive Online Course
Main instructor: Fernando Casado, Director GlobalCAD
Corportate Case study: Freiwald, Katja UNILEVER
1
Module 5: Strategic Partnering for Inclusive Business
LOGO

2. 2
Index of Contents
• 5 minutes participant presentations
• 15 minutes conceptual presentation on Strategic Partnering for
inclusive business
• 15 minutes – Q&A Session
• 10 minutes - Corporate Case Study: Developing enabling ecosystems
for inclusive business in Colombia: UNILEVER
• 10 minutes – Q&A Session
• 5 minutes - Homework tasks

3. 3
Who are we?
Partnerships for Development
Inclusive Business and SME strengthening
Green Economy and Climate Change
The Center of Partnerships for Development

4. 4What can “Strategic Partnering” bring to you?
BUSINESS
Access to customer base
Trusted brands
Human resources
Business planning and project
management operational
efficiency
Generation of new products /
services/innovation
Supply chain management
Technical skills and
infrastructure / logistics
A market-based approach
Financial and in-kind
contribution
PUBLIC SECTOR
Regulatory / tax framework
Human resources
Strategic co-ordination, long term
planning
Public finance budget for provision of
public services
Policies affecting the enabling
environment
Democratic legitimacy
Land / buildings / office space
Infrastructure and scale
Certification and standards
Technical expertise
Community mobilization
CIVIL SOCIETY
Independence and legitimacy
Local knowledge, connections, social capital
Capacity to mobilize communities
Emphasis on livelihoods and sustainability
Technical knowledge
Passion and commitment
Alternative voice
Advocacy and accountability
DONORS
Funding
Technical expertise
Political connections
UN AGENCIES
Experience, brand, mandate and strong values
Global network
Trust by government and good government contacts
Technical expertise
Ground level presence and operational capacity
Legitimacy and impartiality
Accountability

5. 5
Global Partnership for Effective Development Cooperation in
aid effectiveness fora
5
2005
2008
2011
2014

6. 6
How to prepare yourself for partnering building?

7. 71. Tools for individual capacity building
Core principle:
Equity
Core principle:
Transparency
Core principle:
Mutual benefit

8. 8
2. How to make your organization “fit” for
partnering?

9. 9
•Experience
•Continuity
•Transparency
•Creativity
•Commitment
•Implication
VALUES
•Staff
•Expertise
•Passion
•Language private sector
•Personal Commitment
HUMAN
RESOURCES
•Credibility
•Corporate logo
•Website and Media
•Global Brand
CORPORATE
IDENTITY
•National and
international networks
•Strategic partners
•Contacts with key
organizations
•Capacity to catalyze
ECOSYSTEM•Procedures Manual
•Methodologies
•Databases
•Management Systems
•Tools
•Management Tools for
community work
KNOWLEDGE
MANAGEMENT
What we have

10. 10
How we think of it
Cadena de Suministro
RSE interna
•Producción de valor social
•Concepción de productos que
benefician al entorno
•Servicios que dan acceso a lo
derechos esenciales
•Publicidad
• Concepción de estrategias de
sensibilización
• Dar la voz a las comunidades
vulnerables
•Filantropía
• Estrategias de desarrollo
integral con las comunidades
• Alianzas intersectoriales para
el desarrollo
•Comités de concertación
Operaciones Productos y servicios
Sensibilización y
comunicación
Impacto en las condiciones
de las comunidades
• Misión y visión
•Códigos éticos
•Estrategia de
triple resultado
Valores &
principios éticos

11. 11
3. Supporting partnerships: Life Cycle Management
TOOL ONE 12 Step Partnership Methodology

12. 12
Final weight assigned by dimension
and as final aggregation model
THIRD SCREEN AGGREGATING ANALYSIS OF THREE DIMENSIONS DEFINED
Projects & Initiatives
Organización 1
Organización 2
Organización 3
Organización 4
Organización 4
Organización 5
Organización 6
Organización 7
Organización 8
Organización 9
Project Score Alignment Knowledge Added Value Economic Dimension
3,6 1,4 1,6 0,6
2,9 1,1 1,2 0,6
3,4 1,2 1,6 0,6
2,9 1,1 1,3 0,5
1,9 0,9 0,7 0,3
2,7 1,0 1,2 0,5
2,7 1,2 1,2 0,4
3,1 0,9 1,6 0,6
2,8 1,2 1,0 0,6
2,8 1,2 1,1 0,5
Company 1
Company 2
Company 4
Company 5
Company 3
Company 6
Company 7
Company 4, 0,3
Company 8
Company 9
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0,8 0,9 1,0 1,1 1,2 1,3 1,4 1,5
Feasibility
StrategicFit
Top Priorities
Back Burners
Future Potentials
Potential Cuts
Low High
Bubble Size = Economic Impact
Alignment
Economic Dimension
(by buble size)
Partnership Strategic ManagementTool
FOURTH SCREEN TRIDIMENSIONAL MAPING ON STRATEGIC PARTNERING DECISION
Knowledge Generation
A B
C D
3. Selecting the right partners
TOOL TWO

13. 13
3. Mapping initiatives and resources tool
Vision/Mision Value Chain Product/Service Communciation Social Programs
What IS each
organization providing
per each area
How is the mision of the
company related to
development goals
What activities the
company promotes
internally and
externally
(employees and
suppliers)
How does the
product/service impact
development goals
What are the synergies
among the corporate
advertising and
development awareness
How can social
investment impact
development goals
Organization 1
Organization 2
Organization 3
Organization 4
Organization 5
What CAN each
organization provide
per each area
How is the mision of the
company related to
development goals
What activities the
company promotes
internally and
externally
(employees and
suppliers)
How does the
product/service impact
development goals
What are the synergies
among the corporate
advertising and
development awareness
How can social
investment impact
development goals
Organization 1
Organization 2
Organization 3
Organization 4
Organization 5
TOOL Three

14. 144. Strategic Partneships for enabling ecosystems
Agencias de
Naciones
Unidas
Instituciones
Públicas y
Ministerios
Organizaciones
Multilaterales
ONG
Organizacione
s Bilaterales
Agencias
Regionales
UNICEF IFAD
WFP
FAO
WHO
UNDP
UNIFEM
IADB World Bank
IFC
PAHOOEA
CEPAL
Ministerio de la Salud Institutos de
nutrición
Centros públicos
especializados en salud
Ministerio de
planificación
AECID SIDA
DFID
GIZCE
CIDAAFD
SICA
CAF
CAN
SISCA
Nutrinet
Plan
Cruz Roja
Oxfam
Acción
contra el
Hambre
Nutre un niño
Médicos sin Fronteras
Un Kilo de Ayuda
Sector
Empresarial
Cámaras de
comercio
Manoff
Foro Empresa
Alianzas
Público-
Privadas
GAIN
Academia
SEKN
Universidades
UNU
Agentes relevantes en
alianzas para la nutrición
en América Latina
INSP
INCMNSG
CAC
Nutrinet
COMISCAPRESANCA

15. 15
4. International structure
Global level
Support and
Exchange

16. 16
BIDF Strategic Goals
1. Increase awareness of the role of business and the potential
of partnerships
2. Leverage private sector resources for development
3. Catalyze partnerships with development benefits
4. Increase use of leading responsible business practices
5. Facilitate private sector involvement in and provide a pipeline
of projects for donor programmes
6. Strengthen business / government relationships