1. Who are we
Ariston Interaction
is a
Technology led
Integrated Marketing Services Company
out of India

2. What We Do
From New Media Strategy and Deployment
to Online Reputation Management. From
Usability & Heuristic Analysis to Social
Media Marketing. From Email Marketing
to Wireless Apps. From Loyalty Programs
to eCRM. From Events to Public relations &
more!

3. Our Practice Areas
Digital Analog Events and PR
Strategy and Planning Strategy and Planning Strategy and Planning
Digital Marketing Campaigns Direct Marketing Campaigns Event Management and Marketing
Communication Design Communication Design Online community building
Media Planning Execution and Logistics Activation and Market research
SEO / SEM / PPC/ SMM Analytics and Measurability
Cross Media Integration
Execution and Logistics Public relations and Brand Management
Analytics and Measurability
Creative and Design
Mailers, Brochures, Catalogues,
Point-Of-Sale, Collaterals Creative and Design
Creative and Design
Copy Pre-Press and Artwork Production
Websites, Mobile-sites, Microsites,
Layout and Artwork Production
Emailers, Portals Newsletters, Banners Print Production (Magazines, brochures, annual
Copy Print Buying Reports, Press kits)
Print Warehousing Book Publishing / Page composition
Media Services Functional Design and Adaptations
Online media buying Technology
(POS material, multi-format
Social Media Marketing Supply Chain Management
magazines, packaging)
Customer Database Management
Digital Media Production Third Party technology integration
Lead Generation and CRM applications
Online community collaboration
tools (Wikis, Blogs, Pinterest etc)
Rich Interactive media services
(for kiosks, Web, CD, etc)

4. The Digital Practice
COMPONENTS ENABLERS
FRONT-END
• Sales & Consulting
Clients: India and Overseas • Project Management
• Strategy & Planning
SOLUTIONS
• Creative & Design
Digital , PR, Events and Social Media Marketing • Media Services
• Technology
BACK-END
• Knowledge Management
Delivery Management • Process Management
• Execution
Web Apps – Dot Net,
Ruby-on-Rails, Python,
India Strategy, Design and Development Center PhP, Perl, SharePoint etc.
Mobile Apps
+ Gaming Apps
3rd Party Vendors Design – Flash/HTML,
SilverLight etc.
SEO/SEM/SMM
Media Buying

5. Solutions: Digital Marketing
Strategy and Planning
Digital Marketing Campaigns
 Identifying and communicating with potential customers through digital channels.
 Understanding who the customers are, how they interact with digital media and what they do online.
Communication Design and Outreach
 Mixing design and information-development to communicate with the target audience better.
SEO / SEM / PPC
 Search Engine Optimization for websites.
 Search Engine Marketing to enhance online page ranks.
 Pay Per Click models enabling advertisers to pay the host only when their ad is clicked.
Execution and Logistics
 Managing all aspects and components of digital campaigns, from start to finish.
Analytics and Measurability
 Measurement, collection, analysis and reporting of Internet data to understand and optimize web usage.

6. Solutions: Digital Marketing
Creative and Design
Websites, Microsites, Emailers, Portals, Newsletters, Banners
 Award-winning information and user interaction design.
 Emphasizing ease-of use, and increasing user involvement.
 Designs that are scalable and flexible to adapt to a site’s changing and growing content needs.
 Adaptable across multi-platform, including mobile, online video, webinars, newsletters, etc.
Copy
 Content that works best online.
 Utilizing the best communication tools to enhance your message specifically for the online medium.
Media Services
Media Buying
 Choosing which platform works best online.
 Translating marketing requirements into attainable media objectives.
Social Media Marketing
 Creating engagement with online communities (Twitter, Blogs, LinkedIn, Facebook and YouTube) to generate
exposure, opportunity and sales.

7. Usability
Research
Exploratory:
• Ethnographic Research Design
• Contextual Inquiries
• Contextual Interviews
Interface Design
• Focus Groups
• Job Shadowing
Information Architecture
• In-depth Interviews
Wire Frames
Validation:
• Formative & Summative Usability
Web & Graphic Design
Testing
• Concept Testing
• Paper Prototype testing
• Market ready product testing
• Navigation
• Benchmarking

8. Brand Monitoring
Legend: BM – Brand Monitoring Reports ORM – Online Reputation Management
SMM – Social Media Maintenance Promo – Promotion of micro sites and campaigns created
Extensive Online Brand Monitoring report involving all aspect of the clients online presence, their online activities and Social Media
Monitoring

9. Social Media Management
Social Media Management
As a bolster to the Online Reputation Management, we will also
engage in comprehensive social media management across a
variety of social media platforms from Twitter to Facebook to
YouTube to LinkedIn and Flickr/Pinterest etc.
Maintaining Dynamic Accounts on All Social Media Platforms
Interactive alerts (which will be procured through the internet
using tools like Google Alerts, RSVP feeds and Google
subscriber post finalization of relevant keywords) will be posted
in suitable formats on all social media platforms where your brand
has a presence.

10. Social Media Management
Building Relevant and Interested Subscriber Bases on
The Platforms
Addition of relevant friends (on social Platforms like Facebook ) and
followers (on Twitter) to the brand handles on those platforms
respectively.
Engaging in Interaction with Subscriber Base
Engage the existing customer base, like acknowledging re-tweets from
followers with a thank you note, or providing information about the
brand/ products,etc. The more complex queries shall be channeled to
the brand for specific inputs and their responses posted verbatim in
the requisite posts.
Deliverables: An Excel sheet containing the following:
• List of feeds made on Profile page and Fan page
• List of replies to queries asking for various information
• List of Comments Posted and Interactions performed

11. Interactive Media
Online Advertising and Search Marketing
Client: IL&FS, India
Client: Globus and Cosmos, India
Client: Rail Europe, India

12. Interactive Media
The HumanwareTM Approach
Our service delivery USP
Search
• Online market experts are now talking about the
merits of software and human intervention as being
optimal.
Resource commitment
• Dedicated team working 24/7 in India
Creative Geo
• Google AdWords Qualified and MSN AdCentre
Approach Targeting Qualified Professionals.
Global reach
• We currently execute PPC, SEO and display campaigns
Placement & in Europe and the Middle East, the Americas and Asia
in multiple languages.
Demographic
Targeting The PPC approach
• Live snap-shot analysis hourly, by core key-words, by
copy, by destination landing page, by bid-position
(day-part strategies).

13. Interactive Media
Flexibility
Digital media MIS dashboard outputs
• Create reports to match data extract
formats and data imports.
• Reports for specific market territories
covering different KPIs.
• Erroneous click reports.
• Analysis and Research on market
trends.
• Universal action tag implemented to
reduce costs and leverage learnings
Online media reports are between all digital assets including
accurate and frequent affiliate marketing.

14. The 360 Degree approach
Website, Mobile Website
Online Reputation
Digital Campaigns
Awareness, Search
New Media, SMO
Apps & Widgets
Mobile/Proximity based Marketing
Online Community Building
eCRM, Loyalty Marketing
Event Management and Activation
Public Relations

15. No.1
The Website: PCs
A website, is a collection of related web pages containing
images, videos or other digital assets
Whether you are a small, medium or a big company
or a professional or free lancer
you need to have your own website!
1. Get your identity online
2. Global presence
3. Open For Business 24 Hrs.
Your 4. New Markets, Global Audience
5. Present a Professional & Credible Image
Website
6. Improved Customer Service
7. Promote Your Services
8. Customer Feedback
9. Educate Your Customers

16. No.1
The Website: Mobile Devices
Your ‘www’ address needs to render differently on the mobile
130 Million NEW Smart Phones
purchased each year
In 2010, 69% owned an Internet enabled phone
Daily internet usage via handheld device jumped from
43% in 2010 to 61% by the end of 2010
Local Indian phone manufacturers will be launching a
sub Rs.5000 phone
in the next 18 months
Most websites look fine on a desktop computer or on a laptop. The same site on a phone can
be a frustrating experience
Google has a separate index for a mobile website!

17. No.2
Awareness
Awareness can be thru 2 avenues
1
The main aim of the search engine optimization is to get more
traffic from diverse sources & to get repetitive visitors.
SEO plays a crucial role in online business websites
as well as other interactive sites.
Specific keywords thru SEO
can generate significant, relevant traffic
Cost efficiently, while enhancing brand credibility

18. No.2
Awareness
Awareness can be thru 2 avenues
To increase online visibility
Marketing sites for search engine traffic 2
Link Building
PPC Management
Classified advertisement

19. No.2
Awareness

20. No.3
New Media/SMM
Benefits of Social Media Marketing
Branding | Lead Generation | Engage with its customers | Generate Relevant Traffic |
Improve ROI | Getting Customer Feedback | Announcing New Products or Services |
Know more about Customer Preferences | Influence on search Engine Rankings |
Enhance CRM

21. No.3
New Media/SMM
Social Media Landscape

22. No.4
Online Reputation Management
Your brand can be made or broken online!
Improve customer satisfaction
Interacting with unsatisfied customers &
Learn from feedback
Increase brand awareness
Listen to customer complaints &
engage in dialog
Learn about your competitors
Understand customer expectations
Enhance shareholder value
Pay close attention to
your company’s reputation
Reduce marketing costs
Connect with customers & clients directly

23. No.5
Apps, Widgets & more
The ‘smart’ in Smart-Phones
Get customers to ‘connect’
with your brand
Maximizes your customer’s
interaction with your brand
It keeps you viral and helps you
get recognized quickly
Cost-effective marketing tool

24. No.6
Campaigns: SMS, Email & Newsletters
The message drives the medium
Cost Effective & Measurable
Instant Deliverability
Targeted Messaging
Flexible Platform
Instant Opt-In and Opt-Out
Reliable
Limitless Market Potential

25. No.7
Community Engagement Platforms
Bring them together
Increase Customer Loyalty
Increase Website Traffic
Better Understand Customer Messages
Create Real Customer Testimonials
Personalization
Generate Highly Engaging Content
Naturally Optimize for Search Engines
Enhanced Product Testing & Development
Enhanced Customer Information
Create Real News Opportunities

26. No.8
Loyalty Programs | eVouchers
Bring them BA CK
Persuade customers to repeat transactions
Retain existing customers
Increase customer morale & loyalty
Enhance Customer Relationship
Reward Positive Customer Behavior
Reward Points Program
can be set for:
Customers
Employees
Dealer Networks

27. No.9
Proximity (location based) marketing
Connect where they are
What you saw in the Tom Cruise movie ‘Minority Report’ is here & now
99% of all purchased today are Bluetooth enabled
Bluetooth allows you to transmit information for free
Effective & Targeted communication
Low Cost | Free Maintenance | Efficient & Secure

28. No.10
Event Management
Pull the crowd in
From Rock Shows and Concerts to Corporate Meets,
From Sports Events to Beauty Pageants and
Fashion shows
From TV shows activation to Electoral Gathering,
From Brand Activation to Experiential Advertising
to Flash Mobs and more…
Mass Appeal | One to Many | Larger than Life

29. No.11
Public Relations
Manage the Brand
Managing the Brand in the new media space,
opening up opportunities for business’.
Raising the Brand Profile and establishing Prominence
among key influencers, Business’, Media and Press.
Crisis Management and Analysis
Financial Communication and Investor Relationship

30. Let’s Chat!
Ariston Interaction Pvt. Ltd.