This document provides tips for writing an effective business plan to obtain funding for a startup. It explains that a good plan clearly demonstrates that there is a profitable market and product/service, outlines how the business will operate efficiently, and shows how expenses, costs and profits will balance out. The tips recommend thoroughly understanding the business and target market, tailoring the plan to the specific audience seeking funding, only requesting necessary funding that can be backed by evidence, and keeping the plan concise by directly answering the most important questions for investors.

1. How To Get Funding For
Your Startup
Business Plan Cheat Sheet

2. Business Success Formula
Writing a business plan can prove to be a very difficult task for many entrepreneurs, they
end up writing a sub-standard plan and do not get funding for their business.
Many of them have great ideas but they failed to write a plan that highlighted the
potential in their business and were forced to give up.
The Business Plan cheat sheet will let you show you how to write a business plan that
helps you achieve your goals.
Most successful businesses follow a system very similar to the one below.
PM + (PS) * (OE - (C+E+P)) = Successful Business
Let me explain
It is a prerequisite to have a Sustainable & Profitable Market (PM) and a Product/Service
(PS) that satisfies the needs and/or wants of the Profitable Market.
Business success is dependent on your Product/Service firstly being noticed by the
Profitable Market and then selling enough your Product/Service to have enough Cash or
Fuel (F) to repeat the process. This is called the Engine (E) of your business.
The more efficient the Engine is, the more profits you make. This is called Engine
Optimization (OE).
A business plan is an explanation your business success formula. You need to take your
audience through it step by step.
The format of your business plan should be:
1. The Executive Summary
2. Business Overview
3. Marketing & Sales Plan
4. Operations Plan
5. Financial plan and projections:
6. Conclusion
Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015 Page 2

3. Tip 1: Know Your Business
The reason many entrepreneurs struggle with their business plan is that they don't
understand their business.
The business plan should be the final thing you do, you should have great in-depth
knowledge of the product or service, target market and the whole industry you are
involved in then a business plan becomes a simple and natural /process.
If you can answer simple questions regarding your business. Come up with a Minimum
Viable Product (MVP) and start sell your product.
Instead of just selling your items, question your customers. Find out what they like about
your product, what features they would like to see. Use this information to build a
customer centric product that provides value to your target market.
what you need to now is the market, your potential customer and how it relates to them.
Page 3Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015

4. Tip 2: Know Your Audience
Who you are writing your business plan for plays a huge role in how you approach and
write your business plan.
Before we go into the specific audience, broadly they can be categorised as
● Professional Investors & Funders
● Consumers & Interest Groups.
Professional investors and funders are Angels, Equity Crowd funders, VP banks and other
institutions that issue business loans.
Their business model depends on investing or loaning you money to generate profits for
themselves. They want to give you money, their business survival depends on it.
Because they are a business they want to make money before they put their money in
your hands they need to be fairly certain they can make a return for their investment.
Banks want to know they will get their money back with interest.
The more money you want from them the more they will scrutinise your business, to
ensure its Business Success Formula is strong enough.
Page 4Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015

5. Tip 2: Know Your Audience
Consumers and interest groups are:
● Reward Crowd Funders
● Amateur investors & funders
Reward crowd funders decide based on the product whether they want or need it. They
are consumers prepared to wait for the product they are buying to be made.
Interest groups are individuals who invest or loan you money due to a specific interest
which is not based on the viability of the business.
Friends and family invest or loan money because of their interest and trust in the founder,
not the business.
Other community groups will provide you with grants, investment or loans based on
demographic of sector.
Consumers and interest groups investment decisions are based on emotions and/or logic
rather than business viability. Make sure you know what is important to the individual
investor when you write the business plan and write about it in depth.
Page 5Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015

6. Tip 3: Know What You Need
The more you ask for, the higher the risk for the investor/funder. This means they will
spend more time scrutinising your business plan.
If you know exactly how much money you require to start-up the business and survive for
the first few months will improve your chances of success. You also need to backup your
estimates with quotes and/or price-lists.
If you need large sums of capital to launch your venture, go back to the drawing board.
Find a starting point instead of an end point. Scale down pricey plans and grandiose
expenditures.
Simplify the idea until it's manageable as an early stage venture. Prove your business
model on a shoestring budget. Show your worth before seeking investment.
If your concept is successful, your chances of raising capital from investors will
dramatically improve.
Page 6Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015

7. Tip 4: Get To The Point
Your business plan is not a narrative explaining everything about yourself and your
business. It's an analytical document intended to highlight the business's viability and to
get people interested enough in the business to invest or fund you.
Cut all the unnecessary information in your business plan. Most investors and funders
require the same basic information. Your business plan should answer these questions:
1. Is there a market for your business?
2. Does the business have the products or services to capture this market?
3. Does the business have the expertise and/or the people to make it happen?
4. How much money will the business make?
5. What is the future of the business?
Make it a priority you answer sufficiently each of these questions. Strip out any non-
essential information. Your message must be clear to give the person reading your plan a
fair chance of assessing it.
Page 7Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015

8. Conclusion
Don’t over complicate the writing of your business plan. Before starting think of what type
of funding you are aiming for and tailor it to that audience.
If you are seeking funding from a variety of sources, you may need more than one version
of your plan.
The person (s) reading your plan have their own motives, make sure you give them the
information they need to decide.
Page 8Business Startup Cheat Sheet Copyright SGI Consultants Ltd | 2015

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