The OptimizeMe app tracks a user's daily activities, locations visited, people met, stress levels, health metrics, sleep quality, and weight. It integrates with the Moves activity tracker to automatically recognize activities. The app analyzes the collected data to discover connections between metrics like steps taken and sleep quality or exercise and weight. It provides insights to help users become more mindful of their behaviors and understand how to change them. The level of detail tracked can be customized by the user. The app creator aims to eventually integrate additional health data sources while avoiding providing medical advice.

1. ARI: Welcome to Less Doing Show. I’m speaking to Bogdan Gerya, who is the founder and
creator of the OptimizeMe app. Hi, Bogdan.
BOGDAN: Hello, Ari. Thanks for having us.
ARI: Yeah, absolutely. Thank you so much for taking the time to talk to me. So tell everybody
what the OptimizeMe app is right away, to start with.
BOGDAN: OptimizeMe is a life logging app that interprets your activity data. It allows you to
track your activities throughout the day, the places you visit and people you meet, and you can in
addition also log things like your stress level, your health status, quality of your sleep, your
weight, and other health metrics. It also integrates with Moves, an activity tracker which
automatically recognizes things like running, cycling, walking, and even locations where you go.
The interesting thing is that OptimizeMe pulls all this data together and tries to discover new
connections between things like how much steps you do and how well you sleep, how much you
exercise and how does it affect your weight, and so on. It’s really the interpretation of data we
are focusing, and the basic goal behind it is to make people more mindful about what they are
doing during the day, and also try to understand how they can change basically their behavior.
ARI: Right. I think what you’re capturing here is so great, because there’s a ton of different ways
that people can track stuff. There’s the Fitbit, there’s the Basis. There’s all these ways to track
things, but pretty much none of them really automate the part of optimizing it in terms of
showing you the correlations and what do you do. I’m really into that cause and effect and that
awareness, so I think that’s a huge leap forward.
How detailed are you getting with that stuff? Can you break down the kinds of food you’re
eating and the effects that they have on your sleep or your energy or whatever? Or how much
detail can you get?
BOGDAN: Basically, OptimizeMe is as detailed as you want it to be, because you have the
standard part of OptimizeMe, which is for every user, and you have the customizable part, where
you can add all sorts of nutrition supplements or activities that you personally are doing and want
to see an effect on your life. Then OptimizeMe incorporates this data into the analysis. So as
much data as you give, the more insights you will get out of it.
ARI: Gotcha. How are you tracking? You use Moves, which is great, but what about things like
sleep? How are you tracking that stuff?
BOGDAN: Right now, OptimizeMe just works similar to other trackers. You just start and stop.
The good thing is that sleep tracking, as it currently works with devices like Fitbit or Jawbone,
they produce a pattern of how much you wake up and how much you [audio cuts out 00:03:13 -
00:03:17] but the real point about sleep is how well, like the quality of sleep, how well do you
feel after you wake up. This is something you can only measure subjectively, so that’s something
you can add in OptimizeMe. After you just wake up, you say, “Okay, that was a good night’s
sleep”; otherwise, it was not, and then you get correlations of what actually influences this.

2. ARI: Are you planning on integrating with any other tracking services?
BOGDAN: Yes, certainly, we do. We are currently working on integrating other devices and
also some apps. It also makes sense to integrate some external data. Let’s say like weather,
because it has a lot of impact on how we feel during the day and what we do. We’re receiving a
lot of feedback from users regarding what they would like to see integrated, and we have to
carefully prioritize this right now.
ARI: Gotcha. I would be remiss if I didn’t bring this up; what is the name of the virtual coach
that you’ve decided to create?
BOGDAN: (laughs) It’s called Ari.
ARI: Okay, and why is that? Do you know someone named Ari who has affected this?
BOGDAN: It’s really funny, because I remember seeing your talk at TED, but I didn’t remember
your name, and it’s funny that it would make so much sense to basically call Ari after you. But I
have to admit that we did come up with “Ari” for a different reason, because we were looking for
something related to artificial intelligence, and somehow we wanted it to sound like a normal
name. So we came up with Ari. But it would actually be a perfect match.
ARI: What was funny is the reason that I actually found out about your app was that somebody
tweeted me and they said, “Oh, I just saw this Optimize app, and the virtual coach is named Ari.
Is there any relationship?”, and I was kind of intrigued. I thought that was very funny; I had to
check it out. It turns out that it is a very, very cool app. Again, identifying those correlations is so
huge. Did you have some issue, some personal issue that made you come to this creation?
BOGDAN: It wasn’t like a big personal issue. It was more that I was, again, making my New
Year’s resolution two years ago, and somehow I figured out I wanted to change so many things
at once, like on the social side, also how much exercise I wanted to do, but also spending time
with people I want and with activities I want and so on. I figured out I have to somehow track it
to make myself accountable for this.
First I started to just put things together in Excel until I basically realized, “Okay, it’s too tedious
and there needs to be a better way to do it.” I also came up with – I learned about other people
who are doing basically the same. The entire Quantified Self movement, they’re all working with
Excel sheets still, because there’s too much data that they want to collect but there are no tools to
do it properly on your mobile phone. Actually, we’ve received a lot of comments who say that “I
finally deleted my Excel or put it aside, at least, and started to use OptimizeMe for doing all
this.” Which is a great thing, because those guys are really into hardcore optimizing and tracking.
ARI: Yeah, absolutely. What are some of the things that you are planning on integrating more?
Would you go as far as blood test results, like from InsideTracker, or even genetic testings, that
kind of stuff, or not that deep? I know you said you go as detailed as you want, but I’m curious.

3. BOGDAN: Yeah, true. It makes sense to integrate those devices that are used by many users
currently. Moves was a very reasonable solution because it tracks so much and it’s so effortless,
and it also is an app, so you don’t need to invest $150 bucks to buy it. But there are just a lot of
trackers, like Fitbit and Jawbone and also Withings, which has a great user base. As we currently
received feedback, they would love to see their data integrated, so that’s what we are working on
right now.
But I see that it would be really interesting to also get into more healthcare-related data. I just
think for the first moment, it’s a bit too much. Also because of the correlation analysis, it
shouldn’t – the goal of OptimizeMe is not to provide medical advice.
ARI: Right.
BOGDAN: It’s important to be a bit cautious about it.
ARI: Yes, absolutely. Do you have any plans for any physical devices, or it’s all going to be app-
based?
BOGDAN: I guess currently it’s our main [inaudible 00:09:05] to really interpret the data, not
to provide some additional device.
ARI: I know, I totally agree. I think, again, that’s particularly useful. I mean, the things that
people are able to do with those correlations is what is so useful, of course. Well, great. Bogdan,
I really appreciate that. I like to do these sort of quick conversations about these really cool new
apps that come out. Where can people find out about the app and download it and start trying it
out?
BOGDAN: Yeah, that will be great. We saw a lot of people already downloaded this app –
actually, a bit more than we expected.
ARI: Can you give the URL to everyone?
BOGDAN: Yeah. Basically it’s around 20,000 downloads right now. It’s like after five days.
Yeah, five days. That’s not bad.
ARI: Yeah, absolutely. But can you tell everybody the website address?
BOGDAN: Yeah, the website address it just optimizeme-app.com.
ARI: Great. Bogdan, thank you so much. I really recommend everybody try the OptimizeMe app
and get some additional virtual coaching from Ari. I look forward to the future integrations and
correlations that you guys come up with.
BOGDAN: Thanks a lot, Ari. Thanks for having us.