My presentation for the scientist at FIMM (Institute for Molecular Medicine Finland), meant to inspire ideas for collaboration between scientist and health and fitness professionals.

1. HEALTH & FITNESS
1
The future of
…and why should I care?

2. 2
We all know
we have a
serious problem

3. 3
We all know
healthy lifestyle choices
are not only a good
medicine…
… many times, they
could be the cure

4. 4
Too many times,
even in the best
planned
interventions…
…people don’t just
snap out of it and
“intervent”

5. 5
Is there anything we
could learn from the
health and fitness
industry?

6. 1. What’s going on in the health
6
& fitness industry?
2. What could we learn from it?
3. The REVOLUTION concept
4. Chances for collaboration?

7. H&F market evolution
WELNESS AGE 2010 - ?
30 % +
FITNESS AGE 1980 - 2010
12 - 15 %
BODY BUILDING AGE 1970 - 1980
2 - 3 %
LIFESTYLE AGE ?
50 %
MARKETS
TIME

8. 8
WARNING!
non scientific
content

9. 9
You’re
passionate
about it
People
need it
People are
ready to pay
for it
You’re
good
at it
Success

10. The health and
fitness industry
realized, it needs to
10
grow up!

11. 11
Enter:
• Founded 2001 (Brussels 2007)
• 105 member organizations
• 10 324 fitness clubs
• 29 countries
• Setting standards
• European Affairs
• Research Knowledge center
• Networking Events
• EREPS

12. Studies publications:
12

13. European qualifications framework
Level
Knowledge
e.g.
Level
8
Knowledge
at
the
most
advanced
©
Europe
Ac-ve,
used
with
permission
13 fron-er…
Doctors
etc.
Level
7
Highly
specialized
knowledge…
Masters
Degree
Level
6
Advanced
knowledge…
Bachelors
degree

14. European qualifications framework
Level
5
Comprehensive,
specialized,
factual
and
theore-cal
knowledge
within
a
field
of
work
or
study
and
an
awareness
of
the
boundaries
of
that
knowledge
Level
4
Factual
and
theore-cal
knowledge
in
broad
contexts
within
a
field
of
work
or
study
Exercise
for
Health
Specialist
Personal
trainer
©
Europe
Ac-ve,
used
with
permission
14

15. European qualifications framework
Level
5
Comprehensive,
specialized,
factual
and
theore-cal
knowledge
within
a
field
of
work
or
study
and
an
awareness
of
the
boundaries
of
that
knowledge
Level
4
Factual
and
theore-cal
knowledge
in
broad
contexts
within
a
field
of
work
or
study
Exercise
for
Health
Specialist
Personal
trainer
©
Europe
Ac-ve,
used
with
permission
15

16. IT’S ABOUT BEHAVIOUR!
Transtheore3cal
model
of
behavior
change.
©
Europe
Ac-ve,
used
wwiitthh
ppeerrmmiissssiioonn
16

17. 1. PRE-CONTEMPLATION
17
Frankly, I
couldn’t
care less
• Avoid arguing
• Motivational
Interview

18. 2. CONTEMPLATION
18
Hmm…
• Pros and cons
• Self-efficacy

19. 3. PREPARATION
19
I wonder if I
would, how I
should…
• Provide info
• Concrete plans
• Clear goals

20. 4. ACTION
20
I’m doing it!
• Give support
• Plan for obstacles

21. 5. MAINTENANCE
21
I got this!
• Find social
support

22. STAGES OF CHANGE
1. Pre-contemplation
2. Contemplation
3. Preparation
4. Action
5. Maintenance
22

23. 23
The whole industry
is maturing and
turning to evidence
based actions

24. 24
Enter
Dr. Paul Bedford

25. Business as usual
25
4 Year Retention
Proportion Still Members!
Months since joining!
©
Dr.
Paul
Bedford,
used
with
permission

26. Minimum “treatment”
Basic Behaviour Change
60 minute standard
induction + 60 minute
support
60 minute
standard
induction
©
Dr.
Paul
Bedford,
used
with
permission
26

27. Visit vs. visit
No.1 Behaviour = Visits
27
©
Dr.
Paul
Bedford,
used
with
permission
1 !
Interaction!
2-3 !
Interactions!
4+ !
Interactions!
20%$$
more%likely%to%visit%
50%$$
more%likely%to%visit%
80%$$
more%likely%to%visit%
! The$probability$of$making$a$visit$next$month$if$fitness$staff$talk$to$
you$during$a$visit$this$month.$

28. 28
Seems a lot like
we need a…
…human touch
Photo
credit:
Wikimedia
Commons

29. 29
Enter
Trainer4You
REVOLUTION

30. 30
REVOLUTION VISION
TO BE THE MOST REGOGNIZED
PERSONAL TRAINGIN BRAND IN
FINLAND BY 2020
REVOLUTION NETWORK
HAS SEVERAL HUNDRED
PERSONAL TRAINERS,
IMPROVING THE QUALITY OF LIFE
FOR THOUSANDS

31. 31
REVOLUTION MISSION
TO PERMANENTLY
INCREASE THE QUALITY
OF LIFESTYLE CHOICES
FINNISH PEOPLE MAKE

32. REVOLUTION coaching concept
32
1. Health
2. Weight Loss
3. Wellness
4. Shape
5. Challenge

33. HEALTH
Your primary goal is to
enhance your health and
wellbeing
You have an underlying
problem that needs to be
solved before exercise could
become a permanent part of
your life.
33

34. 34
WEIGHT LOSS
Your primary goal is losing
weight
You wish to permanently
change your weight to
healthy proportions.
You need practical
knowledge, help, tools and
support to reach your goal

35. 35
WELLNESS
Feeling good is what it’s all
about!
You wish to be more
energetic, more healthy,
more capable to tackle life’s
challenges.
You wish to find a good
balance with regular exercise,
healthy nutrition and
adequate rest.

36. 36
SHAPE
Your primary gold is to
shape your body and/or
enhance your physical
condition.
You’re prepared to train hard
and long to achieve your
goals.
You’re prepared to stick to
tough training regimen and
controlled nutritional choices.

37. 37
CHALLENGE
You are an advanced,
competitive sports person
looking for new challenges
You’re eager to try new
challenges, sports and
equipment.
You have worked hard to get
where you are and you wish
to challenge your limits to the
maximum.

38. 38
PROFILE QUESTIONER
WHAT EXACTLY
MOTIVATES YOU?
WWW.REVO.FI

39. REVO – SERVICE OFFERING
39
1. Quick Go
2. Personal training
3. Workshop
4. Small group training
5. Team training
6. Lectures

40. REVO – SERVICE OFFERING
EXPRESS SERVICES SMALL GROUPS PERSONAL TRAINING
40
PT 180
PT 360 light
Team Training
Small Group
Training
PT 90
PT 360
Quick Go
Workshop

41. QUICK GO
41
1. Fitness check-up
2. Training advice
3. Nutrition advice
4. Exercise
Duration: 1 x 30 min
Price: 39 €/meeting

42. PERSONAL TRAINING
42
• PT 90
• duration 3 mo.
• 12 meetings
• à 45 min
• 279 € per month
”Intensive kick start”

43. PERSONAL TRAINING
43
• PT180
• duration 6 mo.
• 12 meetings
• à 45 min
• 159 € per month
”Gain permanent changes”

44. PERSONAL TRAINING
44
• PT 360
• duration 12 mo.
• 12 meetings
• à 45 min
• 89 € per month
”Make sure the changes
are there to stay ”

45. PERSONAL TRAINING
45
• PT 360 light
• duration 12 mo.
• 4 meetings
• à 45 min
• 39 € per month
Innostu ja onnistu!
”Keep up the good life
or easy entry”
LIGHT

46. SMALL GROUP TRAINING
The best of PT and
Group Fitness
46
Fixed-duration small
group “schools” with
pre planned activities
Duration: 3 mo.
Meetings: 12 x 60 min
Price: 79 €/mo.

47. TEAM TRAINING
47
Motivation
social support
More freely executed
”workouts of the day”
Contract: 1 mo. -
Times/month: 8
Duration: 45 min
Price: 99 eur/kk

48. WORKSHOP
48
Inspiring and supportive
taste of the small group
schools
Duration: 1 x 120 min
Price: 39 €/pers.
Small Group
Quick Go

49. TOPICS FOR SMALL GROUPS
49
1. Running school
2. Triathlon school
3. Gym school
4. “Off the couch” school
5. Bootcamp
6. Weight loss school
7. Shape up school

50. 1. It’s more and more about health
2. It’s about understanding behavior
3. It’s about supporting change
4. It’s about more qualified staff
5. It’s about collaboration (allied
healthcare)
50

51. 51
Further reading:
• www.trainer4you.fi
• www.ehfa.eu.com
• www.ereps.eu.com
• http://en.wikipedia.org/wiki/
Transtheoretical_model
• http://retentionguru.co.uk
• www.revo.fi

52. THANK YOU!