Promoting the Combined Federal Campaign with Social Media
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The document discusses strategies for promoting charities through social media. It provides examples of how organizations like the Library of Congress and NASA have successfully used platforms like Flickr, blogs, podcasts, and Twitter to share content and engage with online audiences. The key recommendations are to share compelling stories about why supporters care about the cause and to make charity data available in open ways so others can reuse and spread the information. Exposure of content and data on multiple sites allows engagement from a wider network.
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Promoting the Combined Federal Campaign with Social Media
- 26. Connected Transactional: G2C (pay taxes, renew licenses, 2-way comm, 24x7) Interactive (download forms, apps, and portal) Enhanced (archived links to regulations, reports, newsletters) Emerging (website, links, static)