2.  6Cs
▪ Clarity
▪ Completeness
▪ Conciseness
▪ Consideration
▪ Courtesy
▪ Correctness

3.  Clarity of thought
 Clarity of expression

4.  What is the objective of communication?
 What is to be communicated?
 Which is the most suitable medium?

5.  Use simple words
 Use single words for long phrases
 Use verbs for nouns
 Avoid double entry
 Use concrete expression

6.  Use active voice
 Avoid excessive use of infinitive
 Avoid jargon
 Avoid ambiguity
 Use short sentences

7.  See if you have answered all the questions
 Check for 5W questions
▪(who, what, where, when, why)

8.  Short but sufficient
 Include only relevant facts
 Avoid repetition
 Avoid trite and wordy expression
 Organize your message well

9.  Adopt you attitude
 Avoid gender bias
 Emphasize positive and pleasant facts

10. “We have four “You have four
deposit alternative
schemes for our deposit choices
clients where where you can
they can invest invest your
their savings.” savings.”

11. KU student get his lunch in the canteen
KU students get their lunch in the canteen
KU student gets lunch in the canteen
KU student gets his/her lunch in the canteen

12. “This time we “For the time
are sorry to being you can
reject your enjoy our service
credit only on cash
application.” basis.”

13. “Smoking is “You are
prohibited permitted for
except into the smoking only
smoking into the smoking
corner.” corner.”

14. “We are sorry “You are most
you cannot welcome to
visit our visit our
factory on factory only on
weekdays.” holidays .”

15.  Answer the letter promptly
 Omit irritating expressions
 Apologize sincerely and thank generously

16.  Give correct fact
 Send message at correct time
 Adopt correct style

17.  Educational background
 The width of his vocabulary
 Specialized knowledge on the subject
 The depth of information required
 Psychological make up of the receiver
 Relationship to you/ your organization

18.  Essentials of Business Communication:
Rajendra Pal, J.S. Kolrlahalli