These days, everyone has a website and uses social media to promote
their brand. But, if that’s all it took, everyone would have visitors coming, staying, and
spending like crazy. Do you? The truth is that a successful digital marketing strategy
combines the right social media with the right message to drive targeted traffic to your
website—not just to look, but to take action.In this session, we’ll review the demographic
and psychographic pull of the cream-of-the-crop social media channels—so you can plan
the right strategy for your destination. But it doesn’t stop there. Knowing who uses Facebook, Twitter, Pinterest, Instagram, etc. just gets you half way. The other half of
succeeding is knowing what your audience uses it for and why. Then you can effectively
message and motivate them. Come learn the surprisingly simple secrets to maximizing engagement and see how DMOs and travel operators alike can use them to drastically
improve their digital ROI.
19. Facebook
Content
Tips
✓ Tag whenever possible
✓ Use hashtags
✓ Use images
✓ Use quotes and statistics
✓ Post links for more information
to your website
20.
21. Twitter
Content
Tips
✓ Tag whenever possible
✓ Use hashtags
✓ Set up real-time alerts
✓ Post on daily events
✓ Aggregate social media on your
website during special events
22.
23. Pinterest
Content
Tips
✓ Create original content
✓ Include calls-to-action in
captions
✓ Run contests
✓ Set up content categories in
hierarchy like your website
27. YouTube
Content
Tips
✓ Heavily-produced video content can
take a significant time and resource
investment, so:
✓ Use SEO best practices in titles and
descriptions
✓ Carefully choose thumbnail images
✓ Create playlists around similar
content
30. Website+SocialMedia
Give priority to buttons for your social
platforms and integrate them into your design
(TIP: Adapt the recognizable brand icons for your use but don’t reinvent
the wheel. Everybody knows the “Twitter Bird”)
36. SocialMedia+Website
Always link back
to your website
in your social
media posts
(TIP: Post on specific content
within your site and include the
full landing page URL)
44. Homework
Record your social media
channels’ Analytics today
Set up Google Analytics weekly
report on referrals today
Utilize SimplyMeasured.com
Create an Editorial Calendar
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