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"Embracing Web 2.0 and New Media Communications"
- 1. Embracing Web 2.0 and New Media Communications Renee Basick, Interim Director Chicago Media Iniatives Group Aaron Rester , Manager of Electronic Communications University of Chicago Law School
- 2. Intro: Chiasmos screen shot “ Really Simple Syndication” = XML Podcast = RSS
- 3. In this context, we’ll be using the term to describe audio and video content that is transmitted digitally. What is New Media?
- 4. New Media @ CIS
- 5. Legal Issues
- 7. What is a podcast?
- 11. Creating the podcast feed
- 13. FeedBurner
- 14. What is Web 2.0? Technologies emphasizing collaboration, sharing, and user-generated content. Distributing and promoting your content with Web 2.0 technologies
- 15. “ The idea of ‘web presence’ these days extends beyond just hosting a domain on a box and filling it with tools.” - Michael Fienen, Pittsburg State “ T he university has a virtual existence, a virtual reality. In some areas it makes sense to lure visitors into our space, but increasingly it means that the university must exist in other spaces.” - Skip Knox, Boise State Why distribute your content with these technologies?
- 16. Tags
- 17. Blogs
- 18. Wikis
- 20. Social Networks
- 21. Renee L. Basick Interim Director
- 24. Automation!
- 25. Repository, feed-generator, NO CODE
- 27. The Quality Myth While the internet itself provides no quality control, listener-ship ultimately will. One way to make a podcast distinct among its peers (and authoritative, which is important for an academic podcast), is to produce decent quality media. It doesn’t have to be broadcast quality, but should adhere to some basic standards of professionalism. BAD MEDIA = NO AUDIENCE
- 28. Production AUDIO or VIDEO? $45-60 for CMIG to produce one hour lecture, no editing. $340+ for CMIG to produce one hour lecture, no editing.
- 36. Other innovative uses for “Feeds” The Hospital iPod project Silver Plaque in the category of Special Achievement - Innovation 43rd Annual Intercom Awards, 2007 Chicago International Film Festival
- 45. More information http://cmig.uchicago.edu Renee Basick Interim Director [email_address] 773.834.7955 David Pickett Producer [email_address] 773.402.5071
Hinweis der Redaktion
- Good morning and welcome to “Embracing Web 2.0 and New Media Communincations.” My name is Aaron Rester, and I’m currently the Manager of Electronic Communications at the University of Chicago Law School, and for my part of the presentation I’m going to walk you through the development of a new media project that I was involved in as a kind of case history in how one academic unit incoroporated “New Media” into their academic mission; I’ll explain the steps we went through and how we wrestled with the various problems that cropped up. Then I’m going to talk a bit about using the technologies that have come to be described as “Web 2.0” to distribute your new media content. After that, Renee will discuss some more of the specifics -- she’ll talk about actually producing this content as well as some of the legal issues involved.