How do brands really grow? How do brands grow in a radically disrupted internet economy? We explore brand growth in today’s digital world, with perspectives from Nicholas Lovell, Lionel Benbassat of Eurostar, and the Arena strategy team.
4. #GrowWithArena
Get to know your digital audience
Digital advertising is good at nudging
And owned assets drive frequency levels
From knowing to recognising
5. #GrowWithArena
The brand living room
New rules of engagement online
Keep dialogue going
Engagement gives permission to talk product
7. #GrowWithArena
Get noticed
Not as easy at it sounds
“if I want people to spot my ad I put Marilyn
Monroe in it, if that doesn’t work I put Marilyn
Monroe in topless”
It’s not just what you say, it’s how you say it
11. #GrowWithArena
The 7 rules of virtual availability
• Get to know your digital audience
• The brand living room
• Reach
• Get noticed
• Matching luggage
• Frictionless purchasing
• Honeymoon marketing