Information Architecture in Real Life - Part II
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Lecture held at HiO Nov 14 2006
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Information Architecture in Real Life - Part II
- 1. Information Architecture in Real Life Part II HiO, November 14 2006
- 3. The Navigation Pyramid – Understanding Central IA Concepts
- 6. The Keyhole Effect Informasjonsrom (dokuvers) Vindauge/ nøkkelhol Information space ” Keyhole"
- 7. What is Navigation - Really? Application Process Closing dates Application form .... When is the closing date for applications? User Task Website Page Hypertext link Navigation Mechanism Navigation Scheme Application form http:// www.stanford.edu/~davidd/MastersThesis /
- 8. A Model for Rhetorical Navigation People/users/customers should ... be persuaded, understand, act ... get their job done ... be able to navigate Rhetorical navigation Relevant navigation Rudimentary navigation
- 11. How do we give overview when navigation is turned upside-down? http://www.digital-web.com/articles/home_alone_content_aggregators/ Google/ Kvasir External links Blogs/ RSS
- 14. Scenariobased Design 2. What are their goals? 1. Who are the users? 3. How can we help them achieve their goals?
- 25. Før
- 32. Calls to Action
- 35. Search and Search Log Analysis
- 41. Google performs better than internal search Source: Jupiter Research 2003 Even without backend integration, websearch gives much better hits than internal search on explicitely marketed key phrases.
- 42. 1. Saumfar søkeloggen Illustrasjon: Gullgruve, gullbarrer, e.l. Search Log Analysis
- 43. Search Log Analysis Keywords: sivløkonom; 0; 09/20/04 12:57 PM; XXX.XXX.XXX.2 Keywords: siviløkonom; 75; 09/20/04 12:59 PM; XXX.XXX.XXX.2 Keywords: siviløkonom jobbmuligheter; 101; 09/20/04 1:02 PM; XXX.XXX.XXX.2 Keywords: finn en ansatt; 879; 09/20/04 3:35 PM; XXX.XXX.XXX.59 Keywords: master managment; 323; 09/20/04 3:35 PM; XXX.XXX.XXX.126 Keywords: master +managment; 323; 09/20/04 3:35 PM; XXX.XXX.XXX.126 Keywords: "master of managment"; 3; 09/20/04 3:36 PM; XXX.XXX.XXX.126 Keywords: blackbord; 0; 09/20/04 3:36 PM; XXX.XXX.XXX.36 Keywords: "eksamensoppgaver bedriftsøkonomi"; 0; 09/20/04 3:36 PM; XXX.XXX.XXX.55 Keywords: eksamensoppgaver; 28; 09/20/04 3:36 PM; XXX.XXX.XXX.55 Keywords: krokan; 2; 09/20/04 3:37 PM; XXX.XXX.XXX.55 Keywords: arne krokan; 33; 09/20/04 3:37 PM; XXX.XXX.XXX.55
- 44. Search Log Analysis Keywords: sivløkonom; 0; 09/20/04 12:57 PM; XXX.XXX.XXX.2 Keywords: siviløkonom; 75; 09/20/04 12:59 PM; XXX.XXX.XXX.2 Keywords: siviløkonom jobbmuligheter; 101; 09/20/04 1:02 PM; XXX.XXX.XXX.2 Search phrase # of hits Date/time IP adress Session
- 51. 2. Aktivér anbefalingar! Illustrasjon: Butler 2. Best bets
- 55. UiO Top 100
- 59. The Politics of IA
- 62. Food and wine?
- 63. Short Recap
- 65. But wait...
- 68. Core + Paths Photo Article Theme page ” Flow” Etc. Core Internal search External search Facets Site navigation Frontpage Inward paths Outward paths Calls to Action Tunnelled and other flows RSS subscriptions Email subscriptions Others?
- 71. A case – how should DinSide be redesigned?
- 72. Find Out More