1. #WHATSHOULDWECALL
EYEGLASS ADVERTISEMENTS

2. ADVERTISEMENT #1
PEARLE VISION GLASSES

5. ADVERTISEMENT #2
FOR EYES GLASSES

8. Targeted Age
Pearle Vision
Both female and male young
adults, middle-high income
earners

9. Targeted Age
Pearle Vision
Both female and male young
adults, middle-high income
earners

10. Targeted Age
For Eyes
Mostly women, all ages and
sexes from young adults+,
low - high income earners.

11. Targeted Age
For Eyes
Mostly women, all ages and
sexes from young adults+,
low - high income earners.

12. General Public’s Perspective
Pearle Vision FOr eyes

13. General Public’s Perspective
Pearle Vision FOr eyes

14. General Public’s Perspective
Pearle Vision FOr eyes

15. TYpical ads for this product

16. TYpical ads for this product

17. Controversial? MIsrepresentation?

18. Controversial? MIsrepresentation?

19. - ‘isTs’ and hidden messages
Sexist, agist

20. - ‘isTs’ and hidden messages
Sexist, agist

21. How do you feel about it?
very persuasive

22. How do you feel about it?
very persuasive

23. negative or positive impact on the product?

24. negative or positive impact on the product?

25. which ad sells better?

26. which ad sells better?

27. which ad sells better?

28. American culture

29. American culture