AREA203 Digital Overview Deck

2. THE SOLUTION TO GROWTH

3. EXTERNAL INFLUENCES

4. THE DIGITAL MARKET

5. ADOPTION
It took…
…to reach 50 million consumers -Witiger.com, E commerce Statistics, Jan 2010

6. WHO’S SEARCHING FOR YOU?
-Gazhoo, Jan. 2011

7. THE DIGITAL CONSUMER

8. THE CONSUMER ON DIGITAL
Consumer Device/Access Point Platform Content Behavior

9. IT’S A SOCIAL THING
• Facebook gained 80 Million users in Q1 of 2011 to 665 Million Users
and would be considered the 3rd largest country in the world.
-SocialBakers

11. WHO ARE WE…

12. DIGITAL OUTFITTERS
Like any good rafting or climbing guide, we’ll start by mapping out your route,
hitting all the high points along the way.
Then we’ll load you up with the right gear and set the wheels in motion. We’ll keep
a well-trained eye on the landscape as we go, adjusting our path to the terrain so
that you and your consumers will have the best experience possible.
And afterwards, well be sure to go over the photos with you, remembering the
good parts and analyzing the rough patches.

13. THE PEOPLE AT AREA203
Our team members have collectively worked with more than 150 Fortune 500 brands.

14. STRATEGIC PARTNERSHIPS

15. AREA203’s vision is “To be our client’s most
important relationship in being #1.”
Our account execs work on your behalf within our
agency, pulling in the elements you’ll need to run
a successful marketing campaign. They’ll meet
with you and each team and guide you through
the right channels to build your campaign. You’ve
never had friendlier service or a more capable
advocate.

16. Before you went
anywhere new, you used
to consult a map.
AREA203’s Strategy
department is your
digital GPS: we listen to
where you want to go,
we map out a route to
get you there, we walk
with you through the
process, and as
roadblocks or detours
come up, we recalibrate
to help you reach your
goal. We’re your digital
wingmen.

17. We understand that for your brand to be successful, its look and
message need to be consistent. Creative gives your brand a voice and
curbside appeal, but they also build your story, settle your brand as a
familiar, trusted entity. Then they clothe it in ways your consumers are
most likely to look for it. And they can make anything for you: from a
simple email or banner ad to a mobile app or interactive site.

18. With so many ways to reach consumers, how are you
going to get their attention? Our media department
is full of experts on consumer demographics. They
know who looks where, when and why and how best
to display your brand’s message to them. Whether
it’s direct email, targeted banner ads, Twitter o ers,
or strong key wording on your brand blog, will knows
what you need.

19. Digital marketing is a broad, flexible
approach to reaching consumers. Because of
the rapidly evolving tools – especially the
tracking, measuring, and filtering devices –
we have more detailed information about
the demographics and behaviors of the
people you want to reach.
We carefully analyze all the data that pours
in daily and can make adjustments to your
campaign in real time. This means that you
can get to-the-moment updates, make
changes as information comes in, and
review detailed campaign results.

22. CASE STUDIES

23. Chattanooga Chamber of Commerce
We
created
an
a*en+on-­‐grabbing
direct
mailer
and
a
corresponding
landing
page,
Twi*er
background,
and
Facebook
account
to
draw
a*en+on
and
increase
a*endance
at
the
Chamber’s
parking
planning
mee+ng.
Traffic
to
the
social
media
sites
increased
dras+cally
in
the
first
week.
85%
of
a*endees
used
the
landing
page
to
RSVP.
And
the
regular
Council
mee+ng
a*endance
was
a
record:
50%
more
than
usual,
and
20%
more
than
the
highest
recorded
to
date.

24. Guatemala Tourism Board
We
ran
assessments
of
Guatemala’s
exis+ng
digital
presence,
and
then
began
a
social
campaign
that
included
reputa+on
management,
reputa+on
monitoring,
and
an
integrated
engagement
plan.
We
also
launched
a
Google
AdWords
campaign
and
a
display
ad
campaign
targeted
at
the
travel
community.
In
the
first
60
days,
we
increased
Guatemala’s
Facebook
and
Twi*er
communi+es
by
39%;
generated
30,000+
pay-­‐per-­‐click
clicks
and
200,000+
impressions
on
the
display
ads.

25. Crash Pad
We
built
a
clear
brand
iden+ty
and
a
suppor+ng
website
for
The
Crash
Pad.
We
designed
and
wrote
the
site
to
be
a
community
hub
for
outdoor
ac+vi+es
and
informa+on
as
well
as
providing
online
reserva+ons
and
details
about
visi+ng
Cha*anooga.

26. Precept Ministries
We
wrote,
designed
and
produced
a
campaign-­‐promo+ng
book.
We
built
a
website
providing
resources
and
further
informa+on.
And
we
scripted
and
shot
a
video
describing
the
Answer
the
Call
campaign.
Precept
exceeded
its
incremental
goals
–
in
the
first
four
months,
the
campaign’s
early
revenue
target
was
passed
by
120%
and
the
target
for
impac+ng
people
was
passed
by
30%.

27. Sam Archbold
SAM.ARCHBOLD@AREA203.COM
423.591.7500 | 602.501.0357
1516 RIVERSIDE DRIVE, CHATTANOOGA, TN 37406