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Technology + Private Funding =
Tree Planting Programs for Everyone!
How to Get Started
Nancy Hughes,
Executive Director,
CA Urban Forests Council
Kelaine Ravdin,
Urban ecology consultant,
Urban Ecos
California EnerTrees background
CA EnerTrees deliverables
Analysis of Marin’s urban forest Shade tree pilot project
How and why?
How do trees conserve energy?
Summer energy savings of a large
deciduous tree in Fresno, CA:
417 kWh/year = $45
Winter energy savings of a large
evergreen tree in Nebraska City, NE:
30 therms/year = $30
Why do we want trees to conserve energy?
Scherer Power Plant, Macon, GA
Los Angeles
Why would utility companies want to conserve energy?
• Government mandate to
reduce air pollutants or
greenhouse gases
• Difficulties meeting energy
needs of customers,
particularly during peak
periods
• Green public relations
Shade Tree Programs Across North America
Shade Tree Programs Across North America
• Clear guidelines on where to plant
Lessons learned: Components of a successful program
Clear guidelines on where to plant
• Clear guidelines on where to plant
• Wide and sensible species availability
• Ability to track trees, document program
• Random future inspections
• Adequate online resources
• Good customer service
• Collaboration with nurseries
Lessons learned: Components of a successful program
For the complete report:
http://www.caufc.org/documents/CA_EnerTrees_final_report.pdf
A strategic tree planting energy-efficiency program
&
Energy Saving Trees + CA EnerTrees 
A shade tree program for everyone!
Your Energy Saving Trees program: Trees
Direct delivery: 2-4’ trees Customer pickup: any size
Your Energy Saving Trees program: Outreach
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Website
Your Energy Saving Trees program: Dashboard
Your Energy Saving Trees program: Dashboard
Your Energy Saving Trees program: Dashboard
Your Energy Saving Trees program: Legal stuff
Visit: caufc.org/enertrees OR
energysavingtrees.arborday.org/?referredby=caufc#ForUtilities
What do you need to get started?
Getting started
1. Provide company info 2. Decide on marketing tools
Getting started
3. Provide service zip codes 4. Choose tree species
Getting started
5. Decide how to validate customers 6. Customize content
Getting started: Program costs
Trees
• Arbor Day Foundation
seedlings: $20-30 each
• Trees provided by you: $10-
100
Outreach
• Bill inserts
• Flyers and posters
• Other advertising
The price of a good project starts at about $7,000.
Getting started: Finding funding
• Local utility support
• State forestry grants
• Corporate gifts and grants,
volunteer days
• Local foundation support
• Community-based fundraisers
• Taxes!
Questions?
Nancy Hughes: njhughes@caufc.org
Kelaine Ravdin: kelaine@urban-ecos.com
www.caufc.org/enertrees
Nancy Hughes,
Executive Director,
CA Urban Forests Council
Kelaine Ravdin,
Urban ecology consultant,
Urban Ecos

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Technology + Private Funding = Tree Planting Programs for Everyone!

Hinweis der Redaktion

  1. Expected increase in energy production, next 25 year: 0.5% Expected population growth, next 25 years: 0.7%
  2. 22 programs, 14 run by utilities, 8 run by nonprofits in conjunction with utility Smallest: Kaukana, WI 13,500 customers; Largest: Public Service of Colorado, 3.4 million customers
  3. Three types of programs Rebates: x9 $20-100/tree Free trees: x 11 Discount trees: x 5