HOW TO DO MBA PROJECT

1. How to do an
MBA Project?
A to Z about final year
project work
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Dr.ARAVIND.T.S

2. What is Research
The objective of project work
is to experience the way in
which organizations function
in a given environment.
Understanding
Application

3. • Understand the global
and local economic
scenario and the sector
in which the selected
organization operate.
• The business model of
the organization.
• Understand how each of
the functional areas are
designed and performed
in an organization.
• How the organization is similar
to other organizations in the
same sector as well as how it
is different from other
organizations.
• Business proposition offered
by the organization, SWOT
Analysis, financial for the past
five years, the strategy of the
organization.
Understanding

4. Application
• Apply knowledge of
research methodology to
analyse the problems or
issues faced by
organizations.
• Understand how various
principles you have
learned during course
work is applied in the real
time business world.
• Learn the changes that
are taking place in the
business world.

5. Pre-project
preparation
Interface during
the project
Interface after
the project.
Phases in Project Work

6. Selection of Sector
You need to have a
career that will help you
to earn as well as feel
happy about it.
http://www.ibef.org/

7. Project Synopsis
a) Title of the project
– Maximum 20 words
b) Introduction and Objectives of the Study
- Maximum 200 words
c) Problem Statement (including Literature Review)
– Maximum 500 words
d) Research Methodology and References
– Maximum 500 words

8. Components of
Project Report
1. Title of the Project
2. Introduction of the Study
3. Objective(s) of the Study
4. Literature Review
5. Research Methodology
6. Research Hypotheses
7. Research Model
8. Research Plan
9. Sampling Plan
10. Research Procedure
11. Data analysis & Interpretation
12. Results & Discussions
13. Suggestions/Recommendations
14. Limitations and Scope of Future Research
15. Conclusion
16. Bibliography

9. 1.Title of the Project
A good title for a research is typically
around 10 to 12 words long. To decide
on the title, you should first choose a
topic.
Independent
variable
The independent
variable is the
variable whose
change isn't affected
by any other variable
in the experiment.
Dependent
Variable
A change in
independent variable
affects dependent
variable. The
Dependent variable
depends on the
Independent variable
Title Speaks about your
Project

10. IV Vs DV

11. How To Write A Good
Project Title
• The title for a project in marketing
cannot be simply “Marketing
Management”
•
Such titles are considered as
broad and vague. It should be a
study in the field of marketing in a
specific company or place or
product.
Eg: Customer Relationship
Management, Marketing Management,
Rural marketing.
A good title shall be specific and
to the point (narrow down)
A study on the influence of social
media marketing on consumers brand
preference of e-merchantman's
Influence of social media marketing – Independent Variable
consumers brand preference – Dependent Variable

12. Careful while choosing the
words for title
Influence – The capacity to have an effect on the character,
development, or behavior of someone or something, or the effect
itself
E.g. : influence of social media crimes
Effect – A change which is a result or consequence of an action or other cause
Eg. Effects of knowledge management on innovation.
Impact – Impact tends to mean that something leaves a lasting impression

13. Introduction1
• A brief overview of the
topic, mentioning, why
you wish to undertake
this project.
• Need/purpose of the
study i.e. why are you
conducting this study?
• Importance/perceived
benefits of researching
the problem and the
scope of your study.
• Problem in one or two
sentences by stating the
main focus area of your
study.

14. Literature Review
A literature review is an account of
what has been published on a topic by
accredited scholars and researchers.
2

15. Literature Review2
IV
IV1
IV2
IV3
IV4
Moderate
Variable
DV1
DV2
DV
Theoretical Frame work

16. Research
Methodology3
OBJECTIVE OF THE STUDY
In certain cases, the main
objectives of the
study might need to be broken
down into sub-objectives which
clearly state the tasks to be
accomplished.

17. Research
Methodology3
Tips to write good
project objectives
It should focus on what you
intend to do in the project.
Objectives are usually
headed by infinitive verbs
Objectives are usually
headed by infinitive verbs
1.To identify
2.To establish
3.To describe
4.To determine
5.To estimate
6.To develop
7.To compare
8.To analyse
9.To collect

18. Research
Methodology3
• Need of the Study
• Significance of the study
• Scope of the study
• Hypothesis of the study
• The Population
• Sample Size
• Sample Design
• Sources of Data
• Data collection tools

19. Research
Methodology
Research Hypothesis
It is the assumption
for your project work
Research Model
Base your work on an
earlier theoretical
model.
Research Plan
It includes research
design and data
collection methods.
Eg. Exploratory,
Descriptive or
Causal.
Sample Plan
It includes
sampling design
sample location
sampling frame
sampling unit and
sample size.
3

20. Sample Plan
Population
Population is a
complete set of
elements having
same
characteristics
Sampling Frame
Sampling frame
comprises all the
elements of a
population with
proper
identification that
is available to us
for selection at
any stage of
sampling
Sampling Unit
Every single unit
or object inside
the sampling
frame
Sample Size
Every single unit
or object inside
the sampling
frame
Sampling Design
Probability Non Probability
• Simple Random
• Stratified
• Cluster
• Connivence
• Judgmental
• Quota

21. Research
Methodology
3
Questionnaire
IV
IV-D1
IV-D2
IV-D3
IV-D1-V1
IV-D1-V2
IV-D1-V1
IV-D1-V2
IV-D1-V1
IV-D1-V2
Dimensions
Variables
IV-D1-V1-
E1
IV-D1-V1-
E2
IV-D1-V1-E3
IV-D1-V1-E4
IV-D1-V1-E5
IV-D1-V1-E6
IV-D1-V1-E7
IV-D1-V1-E8
IV-D1-V1-E9
IV-D1-V1-
E10
IV-D1-V1-
E12
IV-D1-V1-
E13
Questions
Elements

22. Research
Methodology
Questionnaire
DV
DV-D1
DV-D2
DV-D3
DV-D1-V1
DV-D1-V1
DV-D1-V1
DV-D1-V1
DV-D1-V1
DV-D1-V1
Dimensions
Variables
DV-D1-V1-
E1
DV-D1-V1-
E2
DV-D1-V1-E3
DV-D1-V1-E4
DV-D1-V1-E5
DV-D1-V1-E6
DV-D1-V1-E7
DV-D1-V1-E8
DV-D1-V1-E9
DV-D1-V1-
E10
DV-D1-V1-
E12
DV-D1-V1-
E13
Questions
Elements
3

23. Likert scale
A Likert scale is a psychometric
scale commonly involved in
research that employs
questionnaires.
Research
Methodology
3

24. Likert scale
Research
Methodology
3

25. Data Analysis &
Interpretation
Use various charts/diagrams/Statistical
tools for analysis of data collected
through primary/secondary source of
information.
4

26. 5 Finding &
Suggestions
On the basis of findings and results
of the research work , suggestions
can be drawn.
o Scope Of Future Study

27. Conclusion Reference
• This is the overall
summary of the
report.
You may follow
• APA (American
Psychological
Association) style
to cite
references.
• MLA (Modern
Language
Association) style
www.citationmachine.net

29. Objective Hypothesis Findings Suggestions
Mapping your
objective with findings

30. In a Nut Shell

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