Developing the Maryland Dept of Planning website 2009-2012

1. Planning.Maryland.gov
BUILDING MDP ONLINE
2009 2012

2. Planning.Maryland.gov
CONTENT DRIVES WEB GROWTH
SOCIAL MEDIA AND OTHER TOOLS LEVERAGE TRAFFIC
90.0%
Growth in Planning.Maryland.gov Web Hits
80.0% January to September YTD, 2010 to 2012
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
January February March April May June July August September YTD Total
-10.0%
-20.0%
Percent Growth 2010-2011 Percent Growth 2011-2012

3. Planning.Maryland.gov
VITAL STATS FOR PLANNING.MARYLAND.GOV
November 2009 November 2012
Unique Visitors - 13,149 Unique Visitors – 32,264
Visits - 20,722 Visits – 46,641
Pages - 87,276 Pages – 253,961
Web Hits - 777,280 Web Hits – 1,510,263

4. Planning.Maryland.gov
NEW WEB FEATURES PROMOTED OFTEN

5. Planning.Maryland.gov
SOCIAL MEDIA
TWITTER, FACEBOOK, PINTEREST: 5,000 FOLLOWS

6. Planning.Maryland.gov
SPRAWL BEFORE AND AFTER SLIDE BAR
WEB TOOLS TO EXPLAIN COMPLEX CONCEPTS

7. Planning.Maryland.gov
SMART GROWTH MARYLAND BLOG
14,000 VIEWS

8. Planning.Maryland.gov
STATE DATA CENTER’S “DATA MINE” BLOG
1,400 VIEWS

9. Planning.Maryland.gov
UNIQUE WEB SITE FOR
45,000 VISITS TO PLAN.MARYLAND.GOV

10. Planning.Maryland.gov
MORE INTERACTIVE MAPPING

11. Planning.Maryland.gov
THE “COSTS OF SPRAWL” PAGE
ELEVATE THE DEBATE

12. Planning.Maryland.gov
CONTENT-RICH RESOURCE PAGES
SEPTIC BILL, SUSTAINABLE GROWTH COMMISSION

13. Planning.Maryland.gov
GOOGLE MAPPING
SMART GROWTH SUCCESSES: 2,600 VIEWS

14. Planning.Maryland.gov
125 SMART GROWTH
“BEST PRACTICES” PLOTTED

15. Planning.Maryland.gov
“FOWLER WADE-IN” WEB PAGE
“GUESS THE DEPTH” GAME, “BERNIE’S FEET” PAGE ON FACEBOOK

16. Planning.Maryland.gov
FOWLER VIDEO TO MARK WADE-IN 25TH ANNIVERSARY
230 VIEWS ON

17. Planning.Maryland.gov
MDP’S “VIRTUAL” LIBRARY

18. Planning.Maryland.gov
REDISTRICTING PAGE
WITH INTERACTIVE MAPS, SOCIAL MEDIA, FAQ’S

19. Planning.Maryland.gov
MDP ON
2,800 VIEWS

20. Planning.Maryland.gov
MDP ON
12TH MOST FOLLOWERS OF 79 STATE ACCOUNTS

21. Planning.Maryland.gov
“MARYLAND PLANNING TODAY” E-NEWSLETTER
470 SUBSCRIBERS TO STATE’S MOST COMPREHENSIVE PLANNING NEWS DIGEST

22. Planning.Maryland.gov
… AND GROWING
“SMART IMPACT” VIDEO SERIES
NEW CHANNEL FOR STORYTELLING IN DEVELOPMENT