1. +
Portfolio
Digital Marketing 2012
Prepared by Andy Aranyi –
Thinker/Marketing & Advertising
Aczelerate Inc.
Dec, 2012
ACZELERATE CONFIDENTIAL

2. +
Fortune 500
Clients
World Class Clients

3. +
Reseller Promos

4. +
Product Intros – InfiniBand & FCoE

5. +
Mercedes Benz Advanced Design
• Mr. Aranyi worked closely with MBUSA on the release of new
Automotive Technologies
Mercedes Benz - New Automotive Technologies Campaign

6. +
Web & Creative Design
Networking University

7. +
Creative Technology Expertise
• Mr. Aranyi has Conceptualized Interactive Web Apps for IT Engagement:
– Product Configurators from Concept through Design, Crafted User Interface, Managed
Coding and Delivered Apps with Functionality to Drive Lead Generation and Engagement
– QLogic’s SAN Configurator
– IBM Tape Library Configurator and Product Comparator

8. +
Sales Tools that “Close The Deal” Five Year Graph of
TCO and Downtime
• EPSON Imaging Products
Configurator
• ROI Tools PrintNation.com
• ATL QUANTUM -Tape
Library Configurator
• IBM - SAN Configurator
• Qlogic - SAN TCO
Calculator
Aggregate Graph of
TCO and Downtime

9. +
Toshiba
• Four Divisions used my services
• TAIS – Laptops for Retail
• Laptops for Education
• SEKAI – Japan OEM
• Latin America

10. +
Toshiba Latin America Portal
 Distributor & Subsidiary Portal
 Complete UI re-design with Creative and Ordering System

11. +
Conceptualized the Whole
Sales Contest
Toshiba Sales Promo
Creative Design
Designed Back-end & Logic
Managed Coding
Delivered a highly
Successful Point Based
Campaign

12. +
Toshiba Marketing Programs
Toshiba Laptops - Education Division Launch
 Campaign included Strategy and Tactical Plan: National Road Tour, Web Site
Development, Online and Offline Advertising, Direct Mail/EMail, Collateral, Event
Marketing, Original Photography, Marketing Program Development and
Management

13. +
Retro Radio Station Themed - Intranet
 Digital Equipment Corporation / Compaq (Now HP)

14. Creative Design – Thomson +

15. +
MedTrak - Digital Child Tracker
• Developed Internet Strategy & PR Plan
• Creative Design - Messaging
• Built Interactive Applications with New Content for Parents

16. + Remedy Interactive CDs
 Remedy Interactive CD Presentation
 Brand Re-positioned
 All New Interactive Content – Video and Animation
 Developed Interactive Application and UI
 Authored in Macromedia Director

17. Storyboard for Portions Remedy +

18. Club Epson Creative +

19. +
Creative for Club Epson – Sales Contest

20. +
Style Guides – Consistent Branding
 Create a Content Developer Reference
Tool
 Microsite with guidelines for new look and feel
and resource tools for content developers
 Provides Detailed Resources
 Provide source pages and code, graphic
download area, multimedia resource library
 Encourage Subscription and Participation
 Subscription Database and Auto-email
Capability, Password Protection
 Provide Corporate Guidance for Consistent
Branding to Global Company like EPSON

21. Multiple Creative Directions +

22. Multiple Creative Directions +

23. EPSON Latin Website +

24. +
Wire Frame: User Interface Prototype
& Template Development
 Foundation for Design
 Provides consistency throughout the
Enterprise
 Web Developer’s Tool
 Ensures Navigational Consistency

25. +
EPSON Prototype & Template Development
– New Web Site Design based on Brand Refresh and Repositioning
– Templates Provided for 15 Latin American Countries tied to Style
Guide Microsite

26. +
Retro-Surfer Themed – Sales Contest

27. + Creative Design & Video
 Creative Director for Multimillion Dollar Agency:
• User Interface Design Expertise
• Visual Designer for Web and Overall User Experience
• Digital Video Expertise for Maximizing Impact
• Video for Web Production - Streaming
• Time-Based Media Motion Video Capabilities
• QuickTime, Adobe CS3 Suite, Flash, Dreamweaver, Final Cut Pro, Macromedia Director, Flash
• Digital Photography – 3D and Video Editing

28. +
New Brand and Information Architecture
 Thomson Learning Web Redesign Project
 Customized content delivery for faculty, students, parents, authors,
publishers, corporations, adult/e-learners

29. + ITP - Creative Design & Web Apps
ITP Electronic Learning Site
New site creation and brand development - name,
identity mark, messaging
 Pioneered Dynamically
Driven Database design
included e-learning online
registration, course
calendaring and Extranet
for all content creators and
publishers. Early CMS

30. Thomson Learning New Brand +

31. Thomson Learning New Brand +

32. Thomson Learning New Brand +

33. Thomson Learning New Brand +

34. +
Usability Testing
 EPSON Web Site Redesign Project
 Online Survey and eMail Campaign allowed for Usability Testing of
New Creative Design and Navigational Elements

35. Tradeshow Creative +

36. Tradeshow Creative +

37. + House of
Marley
App Concept
& Design
 The Marley and Foo Fighters brotherhood deserves an App that can mix their
music ”ON-BEAT”.
 The App is a GenreMixer. A device that can Mix two sources of music and
Creates a New and Interesting Song!
 Picture a memorable musical mix that can take a famous Foo Fighters song
and play it to Reggae percussion. Or vice versa. How cool is that! ACZELERATE CONFIDENTIAL

38. +
 Reggae Rock brotherhood concept
 Featuring Marley and Foo Fighters music
Creative Concept
Developed by  Great Theme that resonates with Target Market
Mr. Aranyi
Brotherhood Theme
iOS & Android App
DSP technology
under licensing

39. +
The Ultimate ReggaeRock App!
What’s What?
Song Info
Timeline
Play
/Rewind/Cue
Controls
Effects
Turntable
Mixer
ACZELERATE CONFIDENTIAL

40. +
Creativity & Expertise• Mr. Aranyi Develops Highly Creative Concepts and then Produces
the Final Product by Integrating Bleeding Edge Technologies
• Focuses on Building Businesses by Increasing Brand Value with
Traditional Marketing and Digital Marketing
Mr. Aranyi has been Crafting Strategies
ACZELERATE CONFIDENTIAL
and Go-To-Market Tactical plans for over 20 years

41. +
Thank You for the
Opportunity
Portfolio
Prepared by Mr. Andy Aranyi – Thinker
714.469-5710
714.544.9401
andy@aranyi.net
ACZELERATE CONFIDENTIAL