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  I.  Introduction   II.  Literature Review III.  Methodology
Research Background Lukang Statements of Problem Purposes of Research
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Primary historic heritage 1 Tertiary heritage sites 6 Valuable heritage sites 7 Designated Heritage Sites in Lukang
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interpretative Service Contingent Valuation Method
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Personal/ Attended Non-personal/ Unattended
[object Object],diverse audience needs more interaction entertaining and memorable notice problems
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],$100 $200 $300 $400
[object Object],[object Object],[object Object],[object Object],$ 1 0 0 $ 2 0 0 $ 3 0 0 $ 4 0 0
[object Object],[object Object],[object Object],[object Object],$ 300 Yes No
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Procedures Instrument Data Collection Data Analysis
Designing questionnaire Conducting formal study Analyzing data Revising the questionnaire Collecting Data
[object Object],Part 1 Personal Interpretative Services Part 2 Lukang Traveling Experiences Part 3 Willingness-to-Pay for Personal Interpretative Service in Lukang Part 4 Personal Information
Participants Tourists who have visited Lukang (on-site) Questionnaires 500 copies Time 10 minutes Duration 2 months Elicitation approach Open-ended
Box-Cox double-hurdle model Yes No Interpretative perceptions Lukang traveling experience  Socio-economic status Interpretative perceptions Lukang traveling experience  Socio-economic status
Box-Cox double-hurdle model Level of WTP (price) Interpretative perceptions Lukang traveling experience  Socio-economic status
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Proposal Defense Oral Presentation