Strategic business developement for your business
Tourism developement strategies for a destination
Promotion and communication in outbound markets
Initial steps to making tourism services international
A commercial representative in outbound markets
2.0 Tourism: helping tourism companies
1. PR & Tourism marketing services AGE QUOD AGIS XXI CONSULTING & ADVISORS SL
GLOBAL MARKET
Y OUR G ATEWAY TO A
2. a job well done
h a s n o
boundaries
POSITIONING DESTINATIONS
POSITIONING BUSINESS
aQa - PR & Tourism Marketing
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3. M A K I N G YO U R
D R E A M S
COME TRUE
EXPERTISE IN TRADE AND CONSUMER SHOWS (stand design and construction, staff,
agenda planning, animation)
2.0 CAMPAIGNS & SOCIAL MEDIA: “Coup de poing” 2.0 campaigns, Community
Manager, 2.0 trips...
WORKSHOPS AND ROAD-SHOWS: single or multi-city events – complete organization
and invitation service
STREET MARKETING / OUTDOOR PROMOTIONS: concept, logistics, legal
authorizations, execution…
PR EVENTS: press conferences, press launches, VIPs, product launches…
CULTURAL EVENTS: movie premieres, cinema festivals, culinary festivals…
4. POSITIONING DESTINATIONS
TOURISM DEVELOPMENT
STRATEGIES FOR A DESTINATION
The meeting of tourists’
requirements and expectations
is essential to developing “Imagination is more important than
destinations. knowledge. For knowledge is limited to
Expectations created are all we now know and understand, while
essentially dependent on imagination embraces the entire world,
effective communication and and all there ever will be to know and
image and the positioning of the understand”
destination among visitors.
Albert Einstein
Appropriate positioning is
therefore crucial to ensuring the
success of a destination.
At aQa PR & Tourism Marketing
we act as a delegation, providing
a wide range of services aimed
at ensuring that tourist destina-
tions can find a place in the
primary outbound markets, all
the while taking into account
our 3.0 vision (social, sustainable
and technological) of what
destinations with a future
should be.
aQa - PR & Tourism Marketing
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5. POSITIONING DESTINATIONS - SERVICES
TOURISM DEVELOPMENT
STRATEGIES FOR A DESTINATION
“YOUR PERMANENT REPRESENTATION IN THE MOST SIGNIFICANT
OUTBOUND TOURISM MARKETS”
PROMOTION AND COMMUNICATION IN 2.0 TOURISM
OUTBOUND MARKETS
SOCIAL MEDIA CAMPAIGNS
PR & REPRESENTATION FOR OFFICIAL INSTITUTIONS COMMUNITY MANAGER
CONSUMER MARKETING DEVELOPMENT AND PLANNING OF ONLINE MARKETING
DESTINATION PR & REPRESENTATION DESIGN AND PREPARATION OF 2.0 WEB SITES
OPERATIONAL MARKETING PLANS ANALYSIS OF ONLINE PRESENCE
REPRESENTATION AT TOURISM TRADE FAIRS, WORKSHOPS 2.0 PRESSTRIP
AND OTHER EVENTS
NEXT GENERATION TRAVEL TECHNOLOGY
ROAD SHOWS AND PROMOTION VISITS
BOOKING ENGINES
COMMUNICATION PLANNING XML GATEAWAY
CENTRAL RESERVATION SYSTEMS
NEWSLETTERS AND PRESS RELEASES CONTENT MANAGEMENT SYSTEMS
MARKETING AUTOMATION
PUBLICITY AND MEDIA PLANNING SOCIAL NETWORKING
OUT OF THE ORDINARY EVENTS
N O B O U N D A R I E S . . .
DEVELOPING INFRASTRUCTURE AND MARKETING
INTELLIGENCE
DESIGNING, CREATING AND DEVELOPING DATABASES,
IMAGE DATABASES AND CHECKLISTS
ANALYSIS, RESEARCH AND STUDIES ON OUTBOUND
MARKETS
ANALYSIS OF TOUR OPERATORS’ CATALOGUES
IMPACT STUDIES AND MEDIA PRESENCE
... TO YOUR DREAMS
TERRITORIAL IDENTITY STUDIES
6. POSITIONING BUSINESS
STRATEGIC BUSINESS DEVELOPMENT
FOR YOUR BUSINESS
At aQa we provide all tourism professionals We will identify professionals from each
with the tools they need to successfully market and apply the most effective strategies
meet the challenges of an international for consolidating your international develop-
world; tools designed to ensure they can ment, always taking into account your product-
successfully tackle the various phases of market cross-cultural requirements.
working internationally: introduction,
aQa - PR & Tourism Marketing
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7. POSITIONING BUSINESS - SERVICES
STRATEGIC BUSINESS DEVELOPMENT
FOR YOUR BUSINESS
“OUR STRUCTURE AND EXPERT KNOWLEDGE OF KEY MARKETS
AT YOUR SERVICE”
PROMOTION AND COMMUNICATION IN OUTBOUND MARKETS A COMMERCIAL REPRESENTATIVE IN OUT-
BOUND MARKETS
PR & REPRESENTATION FOR OFFICIAL INSTITUTIONS
ANALYSIS AND THE OPENING UP OF NEW
CONSUMER MARKETING
MARKETS
DESTINATION PR & REPRESENTATION
CONSOLIDATING MARKETS
OPERATIONAL MARKETING PLANS
SUPPORTING SALES AND MARKETING
REPRESENTATION AT TOURISM TRADE FAIRS, WORKSHOPS AND OT-
HER EVENTS
ROAD SHOWS AND PROMOTION VISITS
2.0 TOURISM: HELPING TOURISM COM-
PANIES
COMMUNICATION PLANNING
DEVELOPING AND PLANNING ONLINE
NEWSLETTERS AND PRESS RELEASES MARKETING
PUBLICITY AND MEDIA PLANNING DESIGNING AND CREATING MULTILINGUAL
OUT OF THE ORDINARY EVENTS WEB PAGES
ANALYSIS OF ONLINE PRESENCE
INITIAL STEPS TO MAKING TOURISM SERVICES INTERNATIONAL
INTERNATIONALISATION AUDIT
IMAGE AND DESIGN: CORPORATE IDENTITY, PRINTED MATERIALS,
STANDS, ETC.
TRANSLATION FOR THE TOURISM INDUSTRY
LOCALISING PRODUCTS FOR POTENTIAL NEW MARKETS
8. NO BOUNDARIES GLOBE
OUR CONTACTS
EUROPE /S PAIN - O FFICE EUROPE / F RANCE - O FFICE
MR. ADRIÀ FLOR MS. EMMANUELLE POIRET NORTH AFRICA - REPRESENTATION
aflor@aqa-consulting.eu epoiret@aqa-consulting.eu MR. JORDI GARCIA
Provença 385 - 08025 Barcelona (SPAIN ) 17 rue Lappe - PARIS 75011 (FRANCE) jgarcia@aqa-consulting.eu
Tel. +34 627 545 068 Tel. +33 629 753 008
ASIA / S INGAPORE - O FFICE EUROPE / S PAIN — O FFICE
MR. DAVID MIRÓ MS. PAOLA GROMMES LATINAMERICA - R EPRESENTATION
dmiro@aqa-consulting.eu pgrommes@aqa-consulting.eu MS. PALMA VALDIVIELSO
10 Anson Road - International Plaza 25 – 07 SPAIN Provença 385 - 08025 Barcelona pvaldivielso@aqa-consulting.eu
SINGAPORE 079903 Tel. +34 610 478 262
Tel. +65 62204022
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