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PR & Tourism marketing services                         AGE QUOD AGIS XXI CONSULTING & ADVISORS SL




                                  GLOBAL MARKET
                                  Y OUR G ATEWAY TO A
a job well done
 h a s      n o
 boundaries
 POSITIONING DESTINATIONS
 POSITIONING BUSINESS




                            aQa - PR & Tourism Marketing


www.noboundariesglobe.wordpress.com
M A K I N G YO U R
D R E A M                                                                 S
COME TRUE
EXPERTISE IN TRADE AND CONSUMER SHOWS (stand design and construction, staff,

agenda planning, animation)

2.0 CAMPAIGNS & SOCIAL MEDIA: “Coup de poing” 2.0 campaigns, Community

Manager, 2.0 trips...

WORKSHOPS AND ROAD-SHOWS: single or multi-city events – complete organization

and invitation service

STREET MARKETING / OUTDOOR PROMOTIONS: concept, logistics, legal

authorizations, execution…

PR EVENTS: press conferences, press launches, VIPs, product launches…

CULTURAL EVENTS: movie premieres, cinema festivals, culinary festivals…
POSITIONING DESTINATIONS


  TOURISM DEVELOPMENT
  STRATEGIES FOR A DESTINATION

  The meeting of tourists’
  requirements and expectations
  is essential to developing            “Imagination is more important than
  destinations.                         knowledge. For knowledge is limited to
  Expectations created are              all we now know and understand, while
  essentially dependent on              imagination embraces the entire world,
  effective communication and           and all there ever will be to know and
  image and the positioning of the      understand”
  destination among visitors.
                                        Albert Einstein

  Appropriate positioning is
  therefore crucial to ensuring the
  success of a destination.



  At aQa PR & Tourism Marketing
  we act as a delegation, providing
  a wide range of services aimed
  at ensuring that tourist destina-
  tions can find a place in the
  primary outbound markets, all
  the while taking into account
  our 3.0 vision (social, sustainable
  and technological) of what
  destinations with a future
  should be.




                                        aQa - PR & Tourism Marketing


www.noboundariesglobe.wordpress.com
POSITIONING DESTINATIONS - SERVICES


 TOURISM DEVELOPMENT
 STRATEGIES FOR A DESTINATION



“YOUR PERMANENT REPRESENTATION IN THE MOST SIGNIFICANT
OUTBOUND TOURISM MARKETS”
PROMOTION AND COMMUNICATION IN                       2.0 TOURISM
OUTBOUND MARKETS
                                                       SOCIAL MEDIA CAMPAIGNS
  PR & REPRESENTATION FOR OFFICIAL INSTITUTIONS        COMMUNITY MANAGER
  CONSUMER MARKETING                                   DEVELOPMENT AND PLANNING OF ONLINE MARKETING
  DESTINATION PR & REPRESENTATION                      DESIGN AND PREPARATION OF 2.0 WEB SITES
  OPERATIONAL MARKETING PLANS                          ANALYSIS OF ONLINE PRESENCE
  REPRESENTATION AT TOURISM TRADE FAIRS, WORKSHOPS     2.0 PRESSTRIP
  AND OTHER EVENTS
                                                       NEXT GENERATION TRAVEL TECHNOLOGY
  ROAD SHOWS AND PROMOTION VISITS
                                                              BOOKING ENGINES
  COMMUNICATION PLANNING                                      XML GATEAWAY
                                                              CENTRAL RESERVATION SYSTEMS
  NEWSLETTERS AND PRESS RELEASES                              CONTENT MANAGEMENT SYSTEMS
                                                              MARKETING AUTOMATION
  PUBLICITY AND MEDIA PLANNING                                SOCIAL NETWORKING

  OUT OF THE ORDINARY EVENTS
                                                     N O       B O U N D A R I E S . . .

DEVELOPING INFRASTRUCTURE AND MARKETING
INTELLIGENCE

  DESIGNING, CREATING AND DEVELOPING DATABASES,
  IMAGE DATABASES AND CHECKLISTS

  ANALYSIS, RESEARCH AND STUDIES ON OUTBOUND
  MARKETS

  ANALYSIS OF TOUR OPERATORS’ CATALOGUES
  IMPACT STUDIES AND MEDIA PRESENCE
                                                     ...       TO      YOUR            DREAMS
  TERRITORIAL IDENTITY STUDIES
POSITIONING BUSINESS


  STRATEGIC BUSINESS DEVELOPMENT
  FOR YOUR BUSINESS

  At aQa we provide all tourism professionals   We will identify professionals from each
  with the tools they need to successfully      market and apply the most effective strategies
  meet the challenges of an international       for consolidating your international develop-
  world; tools designed to ensure they can      ment, always taking into account your product-
  successfully tackle the various phases of     market cross-cultural requirements.
  working internationally: introduction,




                                            aQa - PR & Tourism Marketing


www.noboundariesglobe.wordpress.com
POSITIONING BUSINESS - SERVICES


   STRATEGIC BUSINESS DEVELOPMENT
   FOR YOUR BUSINESS



“OUR STRUCTURE AND EXPERT KNOWLEDGE OF KEY MARKETS
AT YOUR SERVICE”


PROMOTION AND COMMUNICATION IN OUTBOUND MARKETS              A COMMERCIAL REPRESENTATIVE IN OUT-
                                                             BOUND MARKETS
  PR & REPRESENTATION FOR OFFICIAL INSTITUTIONS
                                                               ANALYSIS AND THE OPENING UP OF NEW
  CONSUMER MARKETING
                                                               MARKETS
  DESTINATION PR & REPRESENTATION
                                                               CONSOLIDATING MARKETS
  OPERATIONAL MARKETING PLANS
                                                               SUPPORTING SALES AND MARKETING
  REPRESENTATION AT TOURISM TRADE FAIRS, WORKSHOPS AND OT-
  HER EVENTS

  ROAD SHOWS AND PROMOTION VISITS
                                                             2.0 TOURISM: HELPING TOURISM COM-
                                                             PANIES
  COMMUNICATION PLANNING
                                                               DEVELOPING AND PLANNING ONLINE
  NEWSLETTERS AND PRESS RELEASES                               MARKETING

  PUBLICITY AND MEDIA PLANNING                                 DESIGNING AND CREATING MULTILINGUAL
  OUT OF THE ORDINARY EVENTS                                   WEB PAGES

                                                               ANALYSIS OF ONLINE PRESENCE

INITIAL STEPS TO MAKING TOURISM SERVICES INTERNATIONAL

  INTERNATIONALISATION AUDIT

  IMAGE AND DESIGN: CORPORATE IDENTITY, PRINTED MATERIALS,
  STANDS, ETC.

  TRANSLATION FOR THE TOURISM INDUSTRY

  LOCALISING PRODUCTS FOR POTENTIAL NEW MARKETS
NO BOUNDARIES GLOBE


  OUR CONTACTS




                        EUROPE /S PAIN - O FFICE                   EUROPE / F RANCE - O FFICE
                        MR. ADRIÀ FLOR                             MS. EMMANUELLE POIRET                   NORTH AFRICA - REPRESENTATION
                        aflor@aqa-consulting.eu                    epoiret@aqa-consulting.eu               MR. JORDI GARCIA
                        Provença 385 - 08025 Barcelona (SPAIN )    17 rue Lappe - PARIS 75011 (FRANCE)     jgarcia@aqa-consulting.eu
                        Tel. +34 627 545 068                       Tel. +33 629 753 008



                        ASIA / S INGAPORE - O FFICE                EUROPE / S PAIN — O FFICE
                        MR. DAVID MIRÓ                             MS. PAOLA GROMMES                       LATINAMERICA - R EPRESENTATION
                        dmiro@aqa-consulting.eu                    pgrommes@aqa-consulting.eu              MS. PALMA VALDIVIELSO
                        10 Anson Road - International Plaza 25 – 07 SPAIN Provença 385 - 08025 Barcelona   pvaldivielso@aqa-consulting.eu
                        SINGAPORE 079903                           Tel. +34 610 478 262
                        Tel. +65 62204022




www.noboundariesglobe.wordpress.com
Y OUR G ATEWAY TO A
GLOBAL MARKET

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aQa PR & tourism marketing services

  • 1. PR & Tourism marketing services AGE QUOD AGIS XXI CONSULTING & ADVISORS SL GLOBAL MARKET Y OUR G ATEWAY TO A
  • 2. a job well done h a s n o boundaries POSITIONING DESTINATIONS POSITIONING BUSINESS aQa - PR & Tourism Marketing www.noboundariesglobe.wordpress.com
  • 3. M A K I N G YO U R D R E A M S COME TRUE EXPERTISE IN TRADE AND CONSUMER SHOWS (stand design and construction, staff, agenda planning, animation) 2.0 CAMPAIGNS & SOCIAL MEDIA: “Coup de poing” 2.0 campaigns, Community Manager, 2.0 trips... WORKSHOPS AND ROAD-SHOWS: single or multi-city events – complete organization and invitation service STREET MARKETING / OUTDOOR PROMOTIONS: concept, logistics, legal authorizations, execution… PR EVENTS: press conferences, press launches, VIPs, product launches… CULTURAL EVENTS: movie premieres, cinema festivals, culinary festivals…
  • 4. POSITIONING DESTINATIONS TOURISM DEVELOPMENT STRATEGIES FOR A DESTINATION The meeting of tourists’ requirements and expectations is essential to developing “Imagination is more important than destinations. knowledge. For knowledge is limited to Expectations created are all we now know and understand, while essentially dependent on imagination embraces the entire world, effective communication and and all there ever will be to know and image and the positioning of the understand” destination among visitors. Albert Einstein Appropriate positioning is therefore crucial to ensuring the success of a destination. At aQa PR & Tourism Marketing we act as a delegation, providing a wide range of services aimed at ensuring that tourist destina- tions can find a place in the primary outbound markets, all the while taking into account our 3.0 vision (social, sustainable and technological) of what destinations with a future should be. aQa - PR & Tourism Marketing www.noboundariesglobe.wordpress.com
  • 5. POSITIONING DESTINATIONS - SERVICES TOURISM DEVELOPMENT STRATEGIES FOR A DESTINATION “YOUR PERMANENT REPRESENTATION IN THE MOST SIGNIFICANT OUTBOUND TOURISM MARKETS” PROMOTION AND COMMUNICATION IN 2.0 TOURISM OUTBOUND MARKETS SOCIAL MEDIA CAMPAIGNS PR & REPRESENTATION FOR OFFICIAL INSTITUTIONS COMMUNITY MANAGER CONSUMER MARKETING DEVELOPMENT AND PLANNING OF ONLINE MARKETING DESTINATION PR & REPRESENTATION DESIGN AND PREPARATION OF 2.0 WEB SITES OPERATIONAL MARKETING PLANS ANALYSIS OF ONLINE PRESENCE REPRESENTATION AT TOURISM TRADE FAIRS, WORKSHOPS 2.0 PRESSTRIP AND OTHER EVENTS NEXT GENERATION TRAVEL TECHNOLOGY ROAD SHOWS AND PROMOTION VISITS  BOOKING ENGINES COMMUNICATION PLANNING  XML GATEAWAY  CENTRAL RESERVATION SYSTEMS NEWSLETTERS AND PRESS RELEASES  CONTENT MANAGEMENT SYSTEMS  MARKETING AUTOMATION PUBLICITY AND MEDIA PLANNING  SOCIAL NETWORKING OUT OF THE ORDINARY EVENTS N O B O U N D A R I E S . . . DEVELOPING INFRASTRUCTURE AND MARKETING INTELLIGENCE DESIGNING, CREATING AND DEVELOPING DATABASES, IMAGE DATABASES AND CHECKLISTS ANALYSIS, RESEARCH AND STUDIES ON OUTBOUND MARKETS ANALYSIS OF TOUR OPERATORS’ CATALOGUES IMPACT STUDIES AND MEDIA PRESENCE ... TO YOUR DREAMS TERRITORIAL IDENTITY STUDIES
  • 6. POSITIONING BUSINESS STRATEGIC BUSINESS DEVELOPMENT FOR YOUR BUSINESS At aQa we provide all tourism professionals We will identify professionals from each with the tools they need to successfully market and apply the most effective strategies meet the challenges of an international for consolidating your international develop- world; tools designed to ensure they can ment, always taking into account your product- successfully tackle the various phases of market cross-cultural requirements. working internationally: introduction, aQa - PR & Tourism Marketing www.noboundariesglobe.wordpress.com
  • 7. POSITIONING BUSINESS - SERVICES STRATEGIC BUSINESS DEVELOPMENT FOR YOUR BUSINESS “OUR STRUCTURE AND EXPERT KNOWLEDGE OF KEY MARKETS AT YOUR SERVICE” PROMOTION AND COMMUNICATION IN OUTBOUND MARKETS A COMMERCIAL REPRESENTATIVE IN OUT- BOUND MARKETS PR & REPRESENTATION FOR OFFICIAL INSTITUTIONS ANALYSIS AND THE OPENING UP OF NEW CONSUMER MARKETING MARKETS DESTINATION PR & REPRESENTATION CONSOLIDATING MARKETS OPERATIONAL MARKETING PLANS SUPPORTING SALES AND MARKETING REPRESENTATION AT TOURISM TRADE FAIRS, WORKSHOPS AND OT- HER EVENTS ROAD SHOWS AND PROMOTION VISITS 2.0 TOURISM: HELPING TOURISM COM- PANIES COMMUNICATION PLANNING DEVELOPING AND PLANNING ONLINE NEWSLETTERS AND PRESS RELEASES MARKETING PUBLICITY AND MEDIA PLANNING DESIGNING AND CREATING MULTILINGUAL OUT OF THE ORDINARY EVENTS WEB PAGES ANALYSIS OF ONLINE PRESENCE INITIAL STEPS TO MAKING TOURISM SERVICES INTERNATIONAL INTERNATIONALISATION AUDIT IMAGE AND DESIGN: CORPORATE IDENTITY, PRINTED MATERIALS, STANDS, ETC. TRANSLATION FOR THE TOURISM INDUSTRY LOCALISING PRODUCTS FOR POTENTIAL NEW MARKETS
  • 8. NO BOUNDARIES GLOBE OUR CONTACTS EUROPE /S PAIN - O FFICE EUROPE / F RANCE - O FFICE MR. ADRIÀ FLOR MS. EMMANUELLE POIRET NORTH AFRICA - REPRESENTATION aflor@aqa-consulting.eu epoiret@aqa-consulting.eu MR. JORDI GARCIA Provença 385 - 08025 Barcelona (SPAIN ) 17 rue Lappe - PARIS 75011 (FRANCE) jgarcia@aqa-consulting.eu Tel. +34 627 545 068 Tel. +33 629 753 008 ASIA / S INGAPORE - O FFICE EUROPE / S PAIN — O FFICE MR. DAVID MIRÓ MS. PAOLA GROMMES LATINAMERICA - R EPRESENTATION dmiro@aqa-consulting.eu pgrommes@aqa-consulting.eu MS. PALMA VALDIVIELSO 10 Anson Road - International Plaza 25 – 07 SPAIN Provença 385 - 08025 Barcelona pvaldivielso@aqa-consulting.eu SINGAPORE 079903 Tel. +34 610 478 262 Tel. +65 62204022 www.noboundariesglobe.wordpress.com
  • 9. Y OUR G ATEWAY TO A GLOBAL MARKET