This presentation takes you step by step to setting up a social recruiting strategy. Delivered to the Birmingham SHRM group in an interactive session.

1. Social Media StrategiesMore Than Post & Pray BSHRM & BRN September 27, 2011 @alexputman#bhamshrm #brn_birmingham

3. Strategy

4. Talent Identification

5. Community Engagement

6. Integration of other Platforms

7. Engagement / Building Communities

8. Candidate Experience

9. Digital Body Language

10. Source passive candidates

12. Discussed their likes/dislikes

13. Identified what they do (more than job)

14. Presented an opportunity

15. Engagement: spoke with this person (not “to” or “at”)

16. Trust: gained trust through reputation

17. Candidate: not “seeking” a candidate, just engaging a community!I now have one candidate in 3 minutes of engagement!

18. Hiring Routine Receive Requisition | Post | Resumes Roll In How many people have a documented Recruiting Strategy/Plan (for getting hires)?

20. 34% not looking

21. 20% casually looking

22. 14% actively lookingHow are you engaging the missing 86%?

25. Do you have a documented Social Media Recruiting Strategy/Plan?

26. Social Technology There are great technologies to help you develop and run successful social programs for your end users (candidates in our case). But, the right technology won’t do much for you unless based on: sound strategy aligned to your business goals effectively enabled across your organization by have engaging and relevant stories to tell

27. 3 Keys to Social Media Key Question: What does the business want or need? Strategy: plan that marries your business objectives and your business insights to your user (candidates) Enablement: active commitment to becoming a social business, make the social component a part of the company DNA Content: Storytelling! What your saying must pass the “Who gives a crap” test!

29. 70% of information goes unread

30. Only appears in the stream of your followers

31. Post jobs to LinkedIn profile status

32. Short viewable shelf life

33. Who sees it?

34. Post to all your friends on Facebook

36. Goals

37. Business Statement

38. Identify target audience

39. Benchmarks

42. What do I want this to look like in the end?

43. “Keep it real”, will I really engage people

44. Is it just a sourcing tool?

46. “Big 3” Mission Statements Drive professional human resources conversation, engage business minded users and answer questions by human resources professionals. Engage and share information via links from other corporate platforms. Engage members of our communities on a personal level.

48. Attack Plan

50. What skills do I need to master?

51. What other resources should I use?

55. Cross pollinate content to other social media communities for other corporate platforms.

56. Provide a calendar of events for members and non-members of corporate communities.

57. Promote revenue generating events.

58. Conversation on HR related topics and business questions.

60. live tweet events

61. provide #hashtags for engagement

62. Drive content from blog and discussions in other platforms

63. Cross tweet other corporate related content and relevant industry/related content

64. ERE

66. Encourage personal interaction/connections with corporation visually.

67. Provide pictures and video of meetings, charity, community work and other events.

68. Provide a calendar of key events to drive attendance to functions.

70. Mission and goals should be condensed into this statement.

72. “Big 3” Business Statement The LinkedIn community is a platform of business minded HR professionals providing peer to peer questions and answers. Drive engagement to other corporate platforms Our Facebook page is designed to showcase our company and provide a visual of the group and their interactions

73. Types of Social Media Users

74. Target Audience Who are you trying to reach? Jobseekers People with certain skills People who know people with certain skills Communities of people with B&C Influencers/mouthpiece for your organization

75. Share Your Target Audience

76. “Big 3” Target Audience HR professionals with a business mindset vs. a more “social” platform. Users may not be as apt to utilize personal networks such as Facebook or Twitter. HR Professionals / potential corporation members Highly active users of social media (power users) Evangelist Engaged users of company HR Professionals seeking a personal connection with company

78. Are people engaged? Not just about the “likes”

79. # users

80. # of shares

81. Mentions of your platforms

84. Increasing engagement

85. New members/followers

86. Are you reaching your target audience?

87. How are they engaging (video, blog, RT’s)

88. Creators, Critics, Collectors, Joiners, Spectators and Inactives.

89. Are you achieving goals?

91. Who is your company evangelists?

92. Start with the platform that makes sense for your organization.

93. Assign a coordinator to each platform.

95. Strategy How Do I Use Social Media as a Social Marketing Tool?

98. PPC

99. Talent Community

100. Sourcing Tool

101. Users: 25 million + and growing

102. Reach: Everyone

103. http://www.findpeopleonplus.com

104. http://www.gpeep.com

106. Search: java alabama | 40 results | 13 of interest

107. Build a Circle of Community

108. Control Your Circles

111. PPC

112. Talent Communities

113. Referrals!!

114. Questions

115. Leverage Past & Present Employees

116. Integrate into other sites

117. Mobile

118. Static

119. Facebook Apps

120. Facebook.com/directory

122. Facebook PPC

127. Engage Your Community

128. Integrate Into All Platforms

129. Create Badges Everywhere!

130. Social Plugins

133. Recruiter View of LinkedIn

135. PPC

136. http://www.linkedin.com/advertising

138. LinkedIn PPC

142. Strategy: Community

144. Quick Survey How many Twitter users in the room?

146. Twitter‘s penetration rate was much lower, sitting at around 7% of the total population and 9% of the Internet-using population

147. Twitter, on the other hand, is driven largely by so-called power users, and only 21% of registered users are actually active on the site.

148. Another interesting and related Twitter usage stat: 22.5% of users are responsible for 90% of all tweets.

150. Tweetajob.com

151. Data gathering

152. Bio

153. URL

154. Tweets

157. Try: site:twitter.comphp AND (saas OR cloud) –job -jobs

158. Twitter Search Engines or Directories

159. IceRocket: search on key words in stream & profile

160. Tweepsearch: Profile and bio search

161. Twellow: Yellow pages for twitter, good search tool!

162. Using Twitter Lists

164. Provide clarification

165. Find and follow talent

166. Keywords

167. Events

168. Associations

170. Blogs

171. Facebook Fan Page

172. LinkedIn profiles

173. Job Alerts/email campaigns

174. Email signatures

177. As of February 2011, YouTube has 490 million unique users worldwide per month.

178. Who rack up an estimated 92 billion page views each month.

179. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years.

181. Don’t tell someone “you want to work for us” show them the realness.

182. Incorporate video with other platformsNOT A TALENT IDENTIFICATION TOOL

184. Vlog: video interview tips from the recruiting team (“How to” video #1 viewed)

185. Engage: testimonials from your employees & customers

188. Guest post from experts

189. Provide a catalogue of specific information

190. Format is not “formal”, let your hair down

191. Provides insight into organization vs. statsNOT A TALENT IDENTIFICATION TOOL….or IS IT?

193. Vlog – video “how to” | “what to do”

194. Content should pass the “who gives a crap” test!

195. Be a storyteller

196. Great source to find interactive / web / developers

198. KEYWORD1 KEYWORD2 site:blogspot.com

200. Sources http://mashable.com/2011/02/24/facebook-twitter-number http://www.webgeekly.com/lessons/social-media/the-6-different-types-of-social-media-users-which-one-are-you http://www.forbes.com/sites/sap/2011/09/15/social-media-3-steps-from-3-great-companies http://mashable.com/2011/02/19/youtube-facts