1. Antonia Ehmayr
Bart Mista
April Scoville

2. Current State of Travel Search
• Requirements
–Dates
–Traveling From
–Traveling To
But what if I don’t
know the ‘to’….
only the ‘what’?

3. Desired trip in current search
environment

4. www.whimsy.com
Weather
Distance
Date range
Activities
Budget
85°
< 2h flight
May ’14 weekend
Hiking
< 300 USD
< 500 USD
< 700 USD
< 1000 USD
Other amount

∨
∨
∨
∨
Find my
Holiday
User Interface

5. Target Market
• Millennials
• Gen X, Gen Y
• College graduates
• Busy professionals
• Advertisers

6. Market Analysis

7. Market Share
Expedia
14%
Priceline
11%
Travelocity
7%
Kayak
7%
Orbitz
6%CheapOair
6%
Hotwire
6%
Yahoo!
Travel
5%
bookingbuddy
3%
Travelzoo
2%
Other
33%
Online Travel Agency Market Share in 2013
Source: http://www.tnooz.com/article/expedia-and-priceline-soar-away-top-us-travel-websites-march-2013/

8. Pilot Launch Cost Breakdown
= $ 50,000
= $ 6,000
= $ 15,000
= $ 4,000
= $ 10,000
= $ 85,000

9. Who is Whimsy?