This document discusses content marketing and provides tips for creating engaging content. It states that quality content was the top priority for 18% of marketers in 2013 and 10% of companies had dedicated content developers. It emphasizes defining the audience, having a contextual understanding of customers, setting conversion goals, keeping the audience engaged, focusing on quality for Google, and anticipating that content marketing will become more important in the future as businesses recognize its value and mobile and social media usage grows.

1. Content Marketing: Attract. Engage. Convert

2. What is Content?
Content is anything that adds value to the reader’s life

3. 2013 State of Inbound Marketing Report states that:
For 18% of marketers, quality content was the topmost priority

4. 2013 State of Inbound Marketing Report states that:
10% of the companies have a dedicated content developer

5. How Google sees a content?
Unsavory links, not-at-par content, and sites with
no media signals is not important

6. What is Content Marketing?

7. The art of content marketing?
Are you doing this?
A strategic planning and unique content will
determine your marketing

8. Everything is not for everyone
Practice less for potential customers than doing a lot for
random people

9. Define your audience
Focus upon a concentrated class. Because, there is always a
difference between writing for readers and writing for customers

10. Have a contextual understanding of your
customers
Have a clear understanding of your motivations,
requirements, pain areas and the whole target buy
process.
In case you stumble, how will you stand again??

11. Apparent conversion goals
Center your marketing strategy on a goal. Turn
potential visitors into customers

12. Strive to keep your audience engaged
Make your content a little interesting and a little witty.
And yes, Tell only YOUR story.

13. Make most of the advantage with Google
Google Loves Guest Posts !!
While targeting your content, make sure you deliver Quality.
That’s how you impress Google.

14. Content marketing and the future anticipation
What is Content Marketing expected to offer to the
year 2014??
And, to the years after that?

15. Business will comprehend the need of
content marketing
Few years back, it was a part. Today, it is a need.
Content marketing has its own discrete identity today.

16. ‘Director of Content’ would be a much coveted profile
Companies that do not assign content creation and
dissemination to relevant people or departments, will loose
out.

17. Mobile content marketing will draw the base line
Google Hummingbird and long tail keyword is an
assurance to the fact.

18. Software would track the outcome
SAAS cloud would calculate the ROI, as part of
the huge content marketing outcome.

19. All Hail, Google+, and Slideshare
Social media is no more about just friends, images and videos.
It is all about a race, of sharing, and rising on the top.

20. Evaluate your content
• All the while, were you writing for your audience?
• Did you care to care for their interest?
• Was you content engaging enough?

21. If not, do it Now
Anticipate the future, and embark on the change NOW.
Do it today, for tomorrow.

22. On the whole story
Good content is powerful.
It would not only welcome visitors, but also provoke sharing
between peers.
Remember, One Happy Client= Many Potential Clients

23. Shared in regards of:
Click For Developers
An initiative by Appsbee
Visit us at: www.clickfordevelopers.com