13. Mobile-friendly Websites
Optimizing for Mobile
No Flash & larger buttons (with spacing)
Contact information in footer
Map & driving directions
Building for Mobile
WordPress plug-ins
Design in CSS (Handheld.css & iPhone.css)
Dedicated website (m.company.com)
16. W:
AdMob is one of the world's largest mobile advertising networks, offering solutions for discovery,
branding and monetization on the mobile web. Mobile devices are a critical media platform and we
are building the tools to let every business on earth leverage mobile.
Our MISSION is:
To provide the business models, services, tools, and data fundamental to the development
and growth of the mobile internet.
With it’s SDK, AdMOB is 100% friendly with Android Apps
AdMob for
Android Apps
20. Mobile PPC Advertising: Google
Dedicated Mobile PPC Campaign
Location & Click-to-Call Extensions
Landing Pages & Conversion Funnel (LiveBall)
21. Mobile Display Advertising: iAds
A recent study released by Campbell’s showed that
iAds were twice as effective as TV advertising, and
consumers who say the iAd were four times more
likely to purchase the product than those who saw
the TV ad
