2. Even a freelancer can benefit from
offering clients a holiday sale, and
we've got just the tutorial for the job.
3. WHY
We’re going to walk you through the Why and
How of the holiday sale...freelance-style.
There are a handful of good reasons to have a holiday sale, but the big one?
For freelancers, the holidays can be rough.
This is the perfect time to swap a cold proposal for a tempting deal.
HOW Social media is helpful and should absolutely be used to promote your sale,
but it can only go so far. You’re going to need to add another level of
marketing to this campaign.
Not only do we have the technology, but we have a step-by-step tutorial:
4. Sign up for a free account
at www.jotform.com.
STEP 1
This is our personal favorite for creating online forms that
your clients can quickly and easily purchase from. Other
WordPress-based options are Ninja Forms and Gravity
Forms… but we wanted to stick to a more beginner-friendly
platform for the sake of this tutorial.
5. Connect your PayPal or
Stripe Account to Jotform.
STEP 2
This allows you to collect online payments from your clients.
The spirit of the holidays may be love and togetherness, but
the spirit of the holiday sale is convenience and instant
gratification. Forcing your customers to mail a check isn’t
going to put you ahead of the competition.
6. Add a new “product” as a
special package
STEP 3
What kind of deal are you going to offer your clients?
What will best fit your services?
• Are you a video editor or logo designer billing hourly? Try bundling a 10-hour
package at 20-40% off.
• Do you weave the most beautiful natural grass baskets in all the land? Handmade
shoppers LOVE free shipping.
• Website designer? Try selling a basic 5-page website for 20-40% off.
• If you provide multiple services or products, offering a discount at a specific monetary
value can be incredibly effective. ($10 to apply to any service you want!)
7. Compile a list of all of your
clients’ email addresses.
STEP 4
Remember: You are spreading the news of a beneficial deal,
not filling each client’s inbox with spam. Many of these
addresses will be warm or hot leads, and not all of them will
have followed through with your proposals in the past.
You want to lure them in, not scare them away.
8. Sign up for a free mailing
list account.
STEP 5
MailChimp is a dependable free option that will do a great job
of spreading your holiday sale. We love Active Campaign and
would also recommend Drip, but both of these options will
cost you a little cash.
9. Write three emails for your
holiday sale sequence.
STEP 6
We’ve found that our most successful sale campaigns utilize three
emails:
• The Tease: The day before your sale goes live, make sure your audience knows
what you’re selling, how big the savings will be, the amount of time it will be
available, and when they will receive your official invitation.
• The Invitation: This is it. Today is the day! Buy now! Here, you’ll link to the purchasing
form, along with some portfolio pieces or video reels if your profession lends to it.
• The Reminder: Let them know there are only 12 (or 8 or 6; whichever feels right) hours
left to take advantage of your awesome holiday deals.
10. Want to get more information?
Here is the full Step-by-Step Holiday Sale Tutorial :
READ THE ARTICLE
11. Don’t get caught in a courtroom... with a contract
that’s not legally binding.
www.approveme.me
