You know that your business needs an optimal campaign. But how do you build one that’s realistic, innovative and doable today? Find out in our webinar “Building a Successful CPI Campaign: A How-to Guide” with Appnext

1. Building a successful CPI campaign: A
How-To Guide

2. • 2.5 Words about the Appnext platform
• Campaign Set-up Milestones:
* App Set-Up
* Campaign Set-Up
* Tracking
* Activation Test
* Payment
• Tips and Recommendations
• Q&A
Agenda

3. 2.5 Words About
Appnext

4. About Us
Appnext is a leading monetization and distribution platform exclusively
dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
25,000 380 Million 12 Billion 180
Developers Unique Users App Requests Countries
Monthly

5. Appnext GEO Distribution 2015 Installs

6. Where your apps will be promoted
Go Launcher

7. Optimal Campaign
Set-Up

8. Optimal Campaign Set-up
• App Set-Up
• Campaign Set-Up
* Network vs. Direct-Buy Campaigns
* GEO Targeting
* CPI Set-Up
* Creative
* Tracking
- Appnext SDK
- 3rd Party
- S2S
• Activation Test
• Payment

9. App Set-Up | URLs
!Android: Market URL + Package URL
Market URL: the link of the page when you are on your app page at the
store.
https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en
Package URL: part of the market URL, starting from the “=” and end at the
“&”.
https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en
!iOS: Market URL

10. App Set-Up | URLs
!Android: Market URL + Package URL
Market URL: the link of the page when you are on your app page at the
store.
https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en
Package URL: part of the market URL, starting from the “=” and end at the
“&”.
https://play.google.com/store/apps/details?id=com.gettaxi.android&hl=en
!iOS: Market URL
com.gettaxi.android

11. Campaign Set-Up | Network vs. Direct-Buy Campaigns
Network campaign - is a campaign that run on all the publishers within the selected GEO
Note: you should start your campaign as a network campaign.
Direct Buy - is a campaign that run only on the specific publishers you chose.
Note: We Recommend to first run the campaign as network, identify the best publishers,
then create a personal white list based on which you will create a direct buy campaign.

12. Campaign Set-Up | Network vs. Direct-Buy Campaigns
Benefits of Network:
 Run on thousands of different direct publishers
 Find new publishers as they join the Appnext market
Benefits of Direct Buy:
 Optimal CPI bids – your current position per publisher
 Manage by individual performance
Network campaign
all publishers
competitive rate
Stage I Stage II
TIP: remember to
add publishers
along the way
Direct-Buy campaign
white list publishers
highest rate
Network campaign
all publishers - in order to get the
new ones
TIP: remember to
exclude
publishers along
the way

13. Campaign Set-Up | GEO Targeting
! Run different campaigns for different GEOs
Benefits:
 Optimal CPI Set-Up
 Bigger picture with no noise
 Localization Edge
Global vs. Local Campaign performance and KPIs

14. Campaign Set-Up | CPI Set-Up
! The choice of the optimal CPI rate is affected by:
 OS - iOS rates are always higher than Android
 GEO - the chosen country will affect the rates
 Publishers - your current position with each publisher
Min bids, competitive bids, logic of high rates
Benefits of a higher CPI rate:
 Run on the best publishers (have min CPI rates)
 Get higher current position= get more traffic
 Optimize faster and more affectively

15. Campaign Set-Up | Creative
!Experiment - Run up to 3 creatives per campaign - A/B testing
!Be McDonalds - Strive to localize for the campaign GEO
Image creative evolution

16. !The Future is Now- VIDEO!
The benefits of video:
 Better conversion
 Better user engagement

17. Why Use Tracking?
The benefits of tracking:
 Getting to know your users
 Better future planning
 Paying only what you should

18. !Post Installation Behavior
The benefits of Post Installation monitoring:
 Keep track of your best users – quality assessment per publisher
 Add a few post install events in order to get a full picture of your users
 Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901-
Reporting-Post-Install-Events-to-Appnext

19. Campaign Set-Up | Tracking
!Android:
* Appnext SDK
* 3rd Party
* S2S- Server to Server
!iOS:
* 3rd Party
* S2S- Server to Server

20. ! Appnext SDK
Benefits of SDK:
 Free
 Reliable
 Simple to integrate
Campaign Set-Up | Tracking

21. !3rd Party Tracking: we are integrated with all 9 leading tracking systems:
!Server to Server (S2S)
Campaign Set-Up | Tracking

22. Campaign Set-Up | Activation Test
!The activation test’s goal is to make sure your tracking link is working correctly
App Page
Add tracking
button
Send the test
URL to your
app
Press the link
Install the app
from the
store
Open app
Status =
Active
Make sure to
use the right
GEO and a fresh
device

23. Campaign Set-Up | Payment
!PayPal –> post-payment and no bureaucracy
!Wire Transfer –> Pre-payment. Though you can get a refund for money
you have not used

24. Reports
By DateBy App
By Country
By Creative

25. What we believe in

26. Transparency
Community Marketplace
Control

27. Thank You