WordPress is one of the most used Content Management Systems in the world. Today, we will talk about integrating Salesforce with WordPress and getting the best of both worlds. Let us find out about the ways in which the amalgamation of WordPress and Salesforce can benefit you.

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Talk of CRM and one name that always ranks
first on the list of sales professionals is –
Salesforce. And why not? It is quite obvious
for them to lean towards a tool that offers
excellent functionalities for organizing and
storing the company’s data. The value of this
data upsurges when you integrate it with a
CMS.
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That being said, WordPress is
one of the most used Content Management
Systems in the world.
Today, we will talk about integrating
Salesforce with WordPress and getting the
best of both worlds.
Let us find out about the ways in which the
amalgamation of WordPress and Salesforce
can benefit you:
Convert Submissions into Leads
You would obviously want to turn your
visitors and form submissions into leads. And
for that, you will have to integrate your
WordPress website efficiently with Salesforce.
WordPress filters enable you to send form
data to Salesforce and track the performance
of your form in CRM. As you can get insights
about the forms that convert better, it will
help your inbound marketing team to
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perform at the best of their
abilities.
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Make User Management Easy
When you sync WordPress users with your
Salesforce CRM, you will be able to maintain
a unified user database. If you use a
Salesforce WordPress Plugin, you can also set
up core WordPress functionalities including
site registration so that you can create new
leads in your Salesforce database coming
from WordPress. It is also possible for you to
sync fields between two applications for
giving the access of data set to all your
company departments.
If you have a website that asks for
membership or you want to host a specific
data on your website that is visible only to
your customers; you can sync the accounts of
your users in a dynamic way through
WordPress Salesforce integration. You can
also tag your leads as customers in Salesforce
and update using customer tag and give them
access to the exclusively assigned areas of the
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website.
Make Ecommerce Store Product/Catalog
You can import your product database into
Salesforce CRM in several ways. However,
there are quite a few ways in which you can
keep the data synced to your external
ecommerce store. You can make use of some
out of the box solutions like Salesforce
WordPress Plugin that can also work with
multiple Salesforce setups. Also, if you have
previous purchase data in Salesforce, you will
be able to target customers for new products,
marketing campaigns or promotions.
Manage User Interaction
Through WordPress Salesforce Integration,
you can handle the customer engagement in
easy way. In case you host a WordPress
website, you must be aware that if you want
to manage users minutely, you would need
an ample amount of computing resources.
And based on the charges that your hosting
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provider puts on you, this can
turn out to be expensive.
Hence, the best and the most efficient way to
manage customer activity is to have
information about your user before they turn
into a lead. Salesforce customer portal makes
your user interaction in a self­supporting
way.
With all of above­mentioned advantages and
many more, WordPress Salesforce Integration
can never disappoint you. All you need to do
is ensure that all the extensions or portals
you invest into are adhering to your business
goals and objectives. If you don’t, you might
feel like you have adopted a cool technology
but it will not bring you any benefits.
What are you waiting for? Employ a
Salesforce Portal now!
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