Why Reinvent The Wheel When You Can Steal It? (Property Management Industry)
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With our co-hosts Apartment Internet Marketing (AIM) the multifamily industry conference that focuses exclusively on Internet Marketing and Technology, we hosted a fantastic webinar called “Why Reinvent The Wheel When You Can Steal It?” Attendees learned how to achieve a competitive edge with inspiring marketing strategies for your property management business.
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Why Reinvent The Wheel When You Can Steal It? (Property Management Industry)
- 1. Why Reinvent The Wheel When You Can Steal It?
- 2. AppFolio Web-BasedPropertyManagementSoftware Complete Solution Includes: • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
- 3. Why Invent The Wheel When You Can Steal It? Amanda Zinsmeyer,SarahGreenough,and Charity Zierten
- 4. “Imitation is the sincerest form of flattery.” – Charles Colton AGENDA Concepts Coveredin Today’s Webinar: • FindingInspiration • Borrow & Improve MarketingTrends • Exploit& LeverageDeficiencies
- 5. Polling Question Have you everstolena marketingidea? • Yes,absolutely • No, of course not • If I told you, I’d have to kill you…
- 6. Why Invent The Wheel When You Can Steal It? Amanda Zinsmeyer,Behringer Harvard
- 9. Kimpton Pet Policies • Their pet policyis simple. • They welcome any pet, regardless of size, weight, or breed. • Zero fees or deposits at everyKimpton Hotel! • AMENITIES • Cozypetbeds • Foodandwaterbowls • Freshwaterandsnacks • Personalgreeting • Conciergeassistance • Courtesybags • Petsitting • Nightlywinereception • Guppylove
- 10. Why Invent The Wheel When You Can Steal It? SarahGreenough,PrincetonProperties
- 11. Copy the Concept, Not the Execution
- 12. Formulas that Work AWinning DisneyMovie! 1. Princessin danger? 2. DashingPrincesavesher? 3. True love prevails?
- 14. Top 10 Remarkable Marketing Campaigns … and How to Steal Them! • The Whopper Sacrifice • True Blood: Revelation • The REFRESHProject • ElfYourself • The Old Spice Man
- 15. Top 10 Remarkable Marketing Campaigns … and How to Steal Them! • In Rainbows • Let’s Motor – Mini Cooper • The Blair Witch Project • 2008PresidentialCampaign • The Best Job in the World
- 18. Polling Question Will you be attendingtheApartmentInternet Marketing Conferencein HuntingtonBeach? • I wouldn’tmiss it! • Neverheardof it. • It’s too expensivefor our budget. • We’re consideringit.
- 19. Why Invent The Wheel When You Can Steal It? Charity Zierten,SociallyEngagedMarketing
- 20. Seth Godin says, “Ideascan’t be stolen,becauseideas don’t get smallerwhen they’re shared,they get bigger.”
- 21. The Martial ART of Marketing Make it your own.
- 22. Borrow Brilliance “I am a creativekleptomaniac.”–Austin Kleon Steal Like An Artist, Austin Kleon
- 23. Nothing Is Completely Original Everynew idea is a compilationof old ideas. Steal Like An Artist, Austin Kleon
- 24. Polling Question How manylines did you see? • One. • Two. • Three. • Bacon.
- 25. Nothing Is Completely Original Everynew idea is a compilationof old ideas. Steal Like An Artist, Austin Kleon
- 26. Rip-Off Everything And TransformIt. Steal Like An Artist, Austin Kleon
- 27. Recommended Reading StealLikeAnArtist: • CollectIdeas • Readand Explore • Cut-up Method • Genealogyof Ideas Watch the TED Talk: http://www.youtube.com/watch?v=oww7oB9rjgw
- 28. Be Shameless! “Authenticity is invaluable; originality is non-existent.” “Don’t bother concealing your thievery, celebrate it…” - Jim Jarmusch Indie Filmmaker
- 29. Daily Inspiration Is Everywhere
- 30. Daily Inspiration Is Everywhere Common Resources: • PrintedMedia: Magazines,Signs,Books,Posters,Bench Signs,Graffiti,Ads, ProductPackaging, Catalogs • Dynamic Media: T.V., Music, Radio,Ads, Blogs, Forums • Internet: VisualSocialMedia,YouTube, Instagram,etc. • Businesses: Competition,Vendors, Big Brands • Nature:Humans,Animals,Behavior, Emotions,Instincts, Sounds,Appearances,Anomalies,etc. • Science:Psychology, Neurobiology, Data
- 31. When You Least Expect It…
- 34. Add text here
- 35. Recommended Reading BorrowingBrilliance: • Define the Problem • Borrow • Combine • Incubate • Identify Strengths and Weaknesses • Enhance
- 36. Why Reinvent The Wheel When You Can Steal It? Special Thanks: Web-BasedPropertyManagementSoftware Attend Our Session: I Stole This Idea: Adopting & Adapting Best Practices Wednesday, 8:30 a.m.