Learn why AppFolio's built-in, complete payment platform for accepting rent online is a game changer for you and your residents! Note that the features presented in this webinar require that you are an AppFolio Property Manager customer. - Understand all of the rent payment options now available: E-Check, credit card & electronic cash payments - Four ideas that you can use to get even more of your residents paying online - Customer examples with best practices - Tips to simplify reconciliation and reporting - And more!

2. Welcome
Presenters
Jennifer Rapp - Director, Value Added Services, AppFolio
Todd Smith – Sr. Manager, Training, AppFolio
Webinar Length
Approximately 40 Min
Content
Tips to get 50% of more of your residents paying
rent online

3. Agenda
• Why Online payments?
• AppFolio Payment Platform
• Overview of Electronic Cash Payments
• Overview of Credit Card for Rent
• Overview of E-Check
• 4 Tips to Drive Online Payments Adoption

4. Please ask questions anytime!
Use the Questions section
of the GoToWebinar panel
On right of desktop

6. Polling Question
What is your biggest challenge during rent week?
• Extended office hours
• Manual entries
• Multiple bank runs
• Security around cash on hand
• All of the above

7. Why Online Payments?
Consider an Effortless Rent Week

8. Now a Complete Payment Platform
AppFolio now provides a variety of online payment
options that allow your residents to pay rent 24/7 in
convenient and secure ways!

9. Payments Platform – Transforms Rent Week
Property Managers
• Streamlined – Rent collection seamlessly integrated
• Efficiency – Reduce operational costs
• Security – Online vs. cash in office, traceable transaction history
• Fast – Improved cash flow
• Free – No additional costs
Tenants
• Choice – Multiple payment options
• Flexibility – Can pay anytime anywhere
• Simplicity – Easy to use

10. AppFolio E-Check

11. E-Check: no more paper checks
• Electronic funds transfer from resident’s
checking account
• Perfect alternative to paper checks which
typically cost your company $2 each to
process
• So easy and free = amazing adoption rates
• Saves you time and residents will love the
convenience

12. E-Check – Tenant Experience
Click “Make a Payment” in Portal
Select E-Check Option
Receive Confirmation
Enter Payment Details
Verify Details
Enter Account Info

13. E-Check – Tenant Experience

14. AppFolio Credit Cards for Rent

15. Credit Cards for Rent and Application Fees
• Residents can use a credit/debit card through
their online tenant portal
• Easy and Secure
• Free to the PM
• Resident pays the online payment fee based
on the amount they are charging on their
credit card:
$.01 - $900
$17 Charge
$900.01 - $1250
$27 Charge
$1250.01 - $3000
$37 Charge

16. CC for Rent – Tenant Experience
Click “Make a Payment” in Portal
Enter Payment Details
Select Credit / Debit Card Option
Receive Confirmation
Enter Card Info
Verify Details

17. CC for Rent – Tenant Experience

18. CC for Rent – Tenant Experience

19. AppFolio Electronic Cash Payments (ECP)

20. ECP: No more cash or money orders
• 24% of U.S. families use cash or money order
to pay rent.
• Residents can avoid having to go to your office
to pay.
• Secure way to pay rent from convenient 7Eleven and ACE Cash Express locations.
• Your staff can avoid manual data entry and
eliminate the risk of money order theft.

21. ECP – Tenant Experience
Property Manager provides reusable PaySlip
Over 7,750 7-Eleven and 1,600 ACE Locations
www.paynearme.com/locations
Tenant charged a $3.99 transaction fee
Limit of $1500/transaction
Under Eviction will be declined
Provides instructions for the cashier
Funds deposited within 5-7 business days
Tenant takes PaySlip to participating
location and pays rent

22. Increasing Adoption

23. Polling Question
How do you feel about your current payments adoption?
• Right where I want it to be! All my residents pay online.
• Pretty good but I think with some extra effort, we could have more.
• Not enough but I don’t know how to change this.
• Residents can pay online?

24. Industry Stats
2% Credit
Card
15% Cash /
Money
Order
15% ACH
68% Check

25. Industry Stats and AppFolio
Industry
2%
Credit
Card
0%
Credit
Card
15%
Cash /
Money
Order
15%
ACH
AppFolio Property Manager
68%
Check
35%
ACH
12%
Cash /
Money
Order
53%
Check

26. Online / Offline Comparison
E-Check
Online/Offline Comparison
Offline(Cash, Money
Order, Check)
30%
Online (eCheck)
70%

27. Online / Offline Comparison
E-Check and CC
Online/Offline Comparison
Offline(Cash, Money
Order, Check)
20%
Online (eCheck, CC)
80%

28. Online / Offline Comparison
E-Check, CC and ECP
Online/Offline Comparison
Offline( Check)
10%
Online (eCheck, CC, ECP)
90%

29. Tips to Drive Online Payments Adoption
Sign Lease + sign up for resident portal at
the same time!

30. Tips to Drive Online Payments Adoption
Add cost for receiving paper (+$2)

31. Tips to Drive Online Payments Adoption
Resident Contest:
Sign up for portal
Entered to win prize (iPad, Dinner, Discounted Rent, etc.)

32. Tips to Drive Online Payments Adoption
Staff Incentive:
Get to 60% adoption 
Everyone getsan award ($, Gift, Trip, etc.)

33. Tips to Drive Online Payments Adoption
More Info:
www.appfolio.com/blog/2013/06/10-tips-to-drive-online-rental-payments/
blog.appfolio.com: 10 Tips To Drive Online Rental Payments

34. Tips Cont.
As with many issues, the best way to
encourage your tenants to agree to online
payments is to communicate with them
clearly, transparently and often.
Once they realize there are benefits to
them as well as you, they may be more
willing to sign on.

35. Case Study – Real Estate Mgmt Group

36. Case Study – Renters Warehouse
60% of Renters Pay Online – Saves 2-3 days/month
• Bonus incentive for staff to get to 60% of renters
using ACH in 60 days.
• No longer accept personal checks for rent
payments
• Set up payment stations in our offices

37. Improve your Business with Online Payment Options
Securely Accept Payments 24/7
The modern renter wants to pay online and has quickly become a requirement for
many renters when choosing a new apartment.
Simplify Reconciliation and Reporting
AppFolio’s Payment Platform is built right into your accounting records so there is
no need to enter data in multiple systems. This means less work when it is time to
do your bank reconciliation at the end of the month.
Cut Time Spent on Rent Week By 50%
Online payments can save your staff so much time during rent week. Full
integration with AppFolio means your staff has time to spend on more productive
activities like growing your portfolio. It also means less trips to the bank and less
data entry errors.

38. Polling Question
What adoption method will you be using?
• Sign up with lease
• Add small charge for managing paper checks
• Create a resident contest
• Create a staff incentive
• I like them all!

40. More Info