How to build motivated, lasting teams in today’s tight labor market [Webinar]

1 2022 © AppFolio, Inc. Confidential
How to build
motivated, lasting
teams in today’s
tight labor market

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ntacktikos@kwpmc.com
Recruiting Manager, KW Property
Management & Consulting
Nicole Tacktikos
Presenter

Agenda
NEW
The employee experience
Modern recruiting
Hiring top candidates
Keys to happy employees
Wrap up + Q&A
01
02
03
04
05

The
employee
experience
01

2021 © AppFolio, Inc. Confidential
6
Source: 2022 AppFolio CA Employee Engagement Survey
68%
Are satisfied with their current role
Job
satisfaction

7
Are thinking about leaving
their company and/or industry
43%
Drivers and
inhibitors of job
satisfaction

Top reasons
employees are
thinking about
leaving their
company
8
48%
Better bonuses
38%
Better salary
38%
Better hours
38%
More fulfilling
role

9
47%
Of employees’ time is spent on busy work
Role of
technology

Modern
recruiting
02

Applicant tracking
systems
Virtual communications Social media platforms
Company review
platforms
Mobile application
automation
Innovative strategies that
companies use to find
top talent:

Applicant tracking
systems
Benefits:
● Save time and resources on candidates
● One stop shop, everything located on one
platform
● Quicker resume/credential review
● Ability to write notes and tag certain
applicants
● Easy access to post jobs to various job
boards
● Easy onboarding for new employees
● Speeds up the recruiting process

Virtual communications
Benefits:
● Scheduling flexibility
● Reducing recruitment cost and spending
● Reduces time to fill
● Expands the candidate pool

Social media platforms
Benefits:
● Increases job visibility
● Increases employer brand and
engagement
● Targets a different audience
● Organic passive recruiting

Company review
platforms
Benefits:
● Company branding
● Current and past employee experiences
● Provides candidates insight on company
culture
● Holds companies accountable

Mobile application
automation
Benefits:
● Easy access to employment applications
● Convenience
● Technology consolidation

Hiring top
candidates
03

Knowledge
Have they done their research on
the company?
Does it appear they have looked
at your website and understand
your business goals?
Presentation
How does the candidate show
up?
● Professional?
● Courteous?
● Confident?
Experience
Does the candidate come with the
experience you are looking for?
Do they admit what they don’t
know? And are they willing to
learn what they may not know
yet?
Characteristics of
top candidates
Curiosity
Do they ask detailed questions
about the role, team, and
processes?

Create a checklist to use as you interview to
maintain consistency with the questions you ask
and the answers they provide.
Checklists

Source: Ullamcorper Vehicula Dolor Pharetra Dapibus
Take red flags seriously throughout the hiring
process to ensure you’re making the best
decisions while building your teams.
Red Flags

● Outdated resumes
● Inconsistent dates
● Typos, errors, and poor formatting
● Employment gaps without context
● Job hopping
● Failure to identify achievements
● Unnecessarily long resumes
When reviewing
resumes, look out
for:

● Poor presentation / professionalism
● Talking badly about current or previous
employer
● Inability to explain work history or
provide examples
● Lack of passion for the role
● Not knowing about the company or the
role they are interviewing for
● Not asking you questions
When interviewing,
look out for:

Keys to
happy
employees
04

John Mackey
CEO, Whole Foods
“If you are lucky enough to be
someone’s employer, then you
have a moral obligation to make
sure people do look forward to
coming to work in the morning.”
Source: https://www.northpass.com/blog/the-50-most-inspirational-company-culture-quotes-of-all-time

Company culture refers to the set of values, ethics,
and beliefs that define the daily operations and
ambience at your organization.
It’s viewed from high level clients and decisions, to
employee break rooms and hallway conversations.
It can also be identified by a company’s mission
statement.
What is company
culture?

What do you believe your
company culture is?
Survey your employees -
how does it match up?
Revisit your mission
statement.
Re-survey your
employees to get their
feedback on the
changes.
Lead with your culture in
your recruiting materials.
Walk the walk to ensure
that you don’t lose sight of
your mission.
Update all web and social
assets as well as job
posting content.
Consider annual employee
surveys to keep a pulse on
their sentiments.
What is your company
culture?

● Incorporate the team in new-hire
onboarding
● Check in frequently to ensure they have the
tools and support they need
● Provide clear paths for growth
● Offer training to boost their strengths or
areas for growth
Tips to boosting
retention:

ntacktikos@kwpmc.com
Recruiting Manager, KW Property
Management & Consulting
Nicole Tacktikos
Presenter

Thank you
To learn more about AppFolio’s community association
management software, please visit us at:
appfolio.com/associations

How to build motivated, lasting teams in today’s tight labor market [Webinar]

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How to build motivated, lasting teams in today’s tight labor market [Webinar]