The document discusses trends emerging from the 4th Industrial Revolution and how technology is integrating into everyday lives. It also discusses how more available data can provide customer insights and how customer experience is critical. The document provides suggestions for property managers to improve processes like lead generation, enhance the customer journey through technology and analytics, and prioritize customer feedback.

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Jill Sousa – Senior Onboarding Manager, AppFolio Inc.

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Follow Us!

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Built for small- to
mid-sized businesses.
Built for larger, more
complex businesses.
Your

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Ease of Use
Real-time Insights
A Single Login
Team Mobility
Robust Accounting

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Jill Sousa
Senior Onboarding Manager
AppFolio Inc.

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The 4th Industrial
Revolution is here.

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What is your biggest challenge
when it comes to providing great
customer experiences?

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3 Trends
Emerging from the 4th
Industrial Revolution

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Trend #1
Technology
integrates with our
everyday lives.

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How can you elevate
the lead-to-lease
process?

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Self-Guided
Showings
• Increases convenience
for prospects
• Saves time for you and
your team.
• Enables you to deliver
instant service

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Complete the Full Leasing Cycle Online
Prospects search
vacancies on
your webpage
Apply Online! Screen your
Applicants from
the field
Sign Leases
Online

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Mobility
Offer your residents a
more convenient way to
access their online portal.
• Make payments
• Submit maintenance
requests
• Stay logged in for
instant access

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Trend #2
More data than ever
before to unlock
customer insights.

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60%

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How do you
determine what
the best
decisions for
your business
are?

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Trend #3
Customer experience
is everything.

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70%

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How can you you
improve the
experience at each
touch point along the
customer journey?

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Use Your
Analytics

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How do you typically collect
feedback from customers?

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Listening to
customers is
your secret
weapon.

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Questions or Comments?
Tweet:

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