From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012
Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Apps in the Enterprise: Creating New Lines of Business & Productivity
1. Apps in the Enterprise
Creating New Lines of Business & Productivity
2. Cimarron Buser Ibrahim Jackson
VP Business Development Executive Director
Apperian, Inc. IT Business Relationship Management
THE Estee Lauder Companies Inc
4. Shifting mobile market $6.6B
market
forrester
75.5% of US
workforce
mobile in ’13
500k iOSx Apps, 3 Billion iPad
400k Android Apps Apps downloaded
66% of US jobs 6.8 Million
require PC/ devices activated
Internet on Christmas ’11
18 Billion iOSx
App downloads
iPad $3B paid to app
developers by
Android Apple
Windows iPhone
Blackberry Mobile
2015
Users
5. Shifting enterprise Devices!
$6.6B
Corporate Issued Bring-Your-Own-Device market
forrester
(BYOD)
“70% surveyed
have a BYOD policy”
451 Group survey, 2012
2015
Users
6. Enterprise Mobile challenges
★ “Don’t touch my phone!”
Workers' ★ No useful enterprise apps
Enterprise
★ No enterprise app !App!
Providers! Mobile
marketplace
Ecosystem
!IT!
★ Difficult to get apps installed
★ Apps & data needs to be secured
9. B2C Challenge
“What do we build that is compelling and engages our
next generation, always-on customers?”
Content Community Commerce
10. B2E Challenge
“How do we build apps that empower
our mobile workforce?”
Location Based Dynamic Personalized Connected Engaged
11. M2M Challenge
“How can we make all these devices talk to each other
to help make our company more productive?”
Smart Inventory (RFID) Connected Cars Mobile ticketing Mobile Payments
Mobile Health Mobile Pos
13. What is MAM?
A mobile app management platform concentrates on
deploying, securing & managing apps & data
(in contrast to managing devices)
14. Why MAM?
More Apps For every device within an organization there are
than devices
at least 20-100 apps on each device
App-level Organizations are extending core backend
vulnerability
business systems with mobile Apps
BYOD devices Employees are bringing a variety of devices from
trend
home; don’t want MDM-style lock-down
14
15. Why MAM?
More Apps Need way to manage lifecycle for thousands (and
than devices
thousands) of apps across workforce
App-level Need protection at the app level where in-use and
vulnerability
day-to-day risks reside
BYOD devices Need to support users who want to utilize their
trend
personal devices
“MAM automatically adjusts access to enterprise resources without having
employees worry about security, updates or devices form factor.”
451 Group
17. MAM#Lifecycle#
Typical MAM Activities
Source Prepare protect manage publish
• Apply set of policies to an App file with no coding
• Inspect apps for non-conformancy & malware
• Install Apps over-air to multiple devices to scale
• Provide private app store to deliver custom apps
• Create analytics on app usage by user/app/group
• Collect user feedback & ratings + “Crowdsource” new ideas
• Monitor performance
21. Challenge
thousands of Kiosks on
Counters Worldwide
DELIVER COMPLEX APP AND
TRAINING
App Management without
IT Staff
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22. solution
iPad-based Kiosks
Personal Interactive Product
Recommendation
90 Second guided experience
Personalized printout
Lead Generation System
Print, Email & Bluetooth
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