Mobile Device Management (MDM) has largely become popular because it can completely obliterate all data on mobile devices. On the contrary, Mobile Application Management (MAM) is focused on the acceleration of development, deployment, and management of enterprise mobile applications. In this session we will contrast the centralized device management focus of MDM, with the mobile user empowerment of MAM. We will discover why the rise of the worldwide Bring Your Own Device (BYOD) movement demands new mobility solutions driven to create new opportunities for collaboration and productivity.

1. Apperian
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An Insider’s guide to
solving the mdm
contradiction
@APPERIAN #MDMcontradiction

2. CArlos E. Montero-Luque
SVP ENGINEERING
APPERIAN, INC.
CARLOS@apperian.com

3. Agenda
Mobile Evolution Stakeholders User Centric vs Device Centric A Different Model Conclusion

4. The Evolution of Mobile Enterprise
• eMail Access
• Device Lock & Wipe
• IT Was Gatekeeper
Windows
Blackberry Mobile
2015
Users Corporate Issued Device
4

5. $6.6B
The Evolution of Mobile Enterprise market
forrester
75.5% of US
workforce
mobile in ’13
• Smarter devices
• Sophistication of workers
• BYOD & Mobile workers
• Bypassing IT; Cloud, Web, IaaS, SaaS 500k iOSx Apps,
400k Android Apps
3 Billion iPad
Apps downloaded
• New App marketplace 66% of US jobs 6.8 Million
require PC/ devices activated
Internet on Christmas ’11
18 Billion iOSx
App downloads
iPad $3B paid to app
developers by
Android Apple
Windows iPhone
Blackberry Mobile
2015
Users Corporate Issued Device Bring-Your-Own-Device (BYOD)
4

6. $6.6B
Implications market
forrester
75.5% of US
workforce
mobile in ’13
Managing Devices
500k iOSx Apps,
• Approved, standard-issue devices 400k Android Apps
• Device locks, restricted access
• Controlled application installs 6.8 Million
devices activated
• Device wipe threat response 66% of US jobs
on Christmas ’11
require PC/
Internet
18 Billion iOSx
App downloads
iPad
Android $3B paid to app
Windows iPhone developers by
Mobile Apple
Blackberry
2015
Users Corporate Issued Device Bring-Your-Own-Device (BYOD)
Centralized Push
5

7. $6.6B
Implications market
forrester
75.5% of US
workforce
mobile in ’13
Managing Devices Empowering the Worker
• Approved, standard-issue devices • User authentication &iOSx Apps,
500k
integration
400k Android Apps
• Device locks, restricted access Shift • Light touch and self-service
• Controlled application installs • Common architecture 6.8 Million
devices activated
• Device wipe threat response • Consumer-likejobs
66% of US experience
on Christmas ’11
require PC/
Internet
18 Billion iOSx
App downloads
iPad
Android $3B paid to app
Windows iPhone developers by
Mobile Apple
Blackberry
2015
Users Corporate Issued Device Bring-Your-Own-Device (BYOD)
Centralized Push Shift Self-Service Pull
5

8. The Stakeholders in
a Mobile Enterprise ★ Can’t commingle
business & personal
★ No useful enterprise
apps
Workers'
Enterprise
Mobile
Ecosystem
!App! !IT!
★ Hard to manage app Providers! ★ Difficult to get apps
dev lifecycle installed
★ Need access to ★ Apps & data needs
enterprise customers to be secured
6

9. MDM is Device Centric
7

10. MDM is Device Centric
7

11. 8

12. Mobile
App Store
Application • Discover Apps ★ Can’t commingle
Management • Personalized content business & personal
• Highly customizable ★ No useful enterprise
• High-value business Apps apps
Workers'
!App! !IT!
★ Hard to manage app Providers! ★ Difficult to get apps
dev lifecycle installed
★ Need access to ★ Apps & data needs
enterprise customers to be secured
9

13. Mobile
App Store
Application • Discover Apps ★ Can’t commingle
Management • Personalized content business & personal
• Highly customizable ★ No useful enterprise
• High-value business Apps apps
Workers'
App Infrastructure
• Secure identity management & SSO
• App lifecycle management
• SDK for App-level security
• Compliance reporting
• Device control
• App analytics
!App! !IT!
★ Hard to manage app Providers! ★ Difficult to get apps
dev lifecycle installed
★ Need access to ★ Apps & data needs
enterprise customers to be secured
9

14. Mobile
App Store
Application • Discover Apps ★ Can’t commingle
Management • Personalized content business & personal
• Highly customizable ★ No useful enterprise
• High-value business Apps apps
Workers'
App Infrastructure
App Support •
•
Secure identity management & SSO
App lifecycle management
• Helping users find • SDK for App-level security
enterprise apps • Compliance reporting
• Simplified publishing • Device control
• App lifecycle • App analytics
!App! !IT!
★ Hard to manage app Providers! ★ Difficult to get apps
dev lifecycle installed
★ Need access to ★ Apps & data needs
enterprise customers to be secured
9

15. High%Level%MAM%and%MDM%Comparison%
MAM% MDM%
Primary%Focus% Users% Devices%
User>Centric%Apps%and%
Managed%Element% Mobile%Device%%
Content%
Usage%model% Self%Service% Central%Push%
Best%Suited%for% IL%&%CL% CL%
Delivery% Cloud%based% On%premise%(typically)%
10

16. MAM#vs#MDM#
MAM# MDM#
Primary#Target## Mobility#Professionals,#Line#of# Securing#Devices,#CompanyA
Business,#Produc<vity,#Usability,# owned,#Full#Control,#Restric<ons#
Collabora<on# for#Protec<on#
Differences# • UserAcentered#management## • DeviceAspecific#management#
• Supports#user#experience,# • Tradi<onal#systems#
personal#content# management#
• Secures#apps#and#content# • “Extend”#the#firewalls,#full#
• AddAon#MDM# device#control#and#full#access#
• Supports#IT#goals## control#
• SDK#for#applica<on#development# • Fits#with#exis<ng#large#
and#integra<on# management#frameworks#
Unique#Strengths# Highly#scalable,#trivial#to#deploy.# Lock#down,#deal#with#theS,#full#
Private,#branded#experience# control,#wiping#devices#clean.#
without#limi<ng#access#to#
personal#content#or#risking#it.#
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17. A"Word"About"Security"
• Security"is"context"dependent"
• Some"environments"must"be"as"secure"as"humanly"possible"
• Some"environments"require"access"control,"applica;on<level"security,"audi;ng"and"
repor;ng"for"compliance,"governance,"remedia;on"
• MDM"has"a"role"to"play"in"highly"secure"environments,"where"devices"must"
be"controlled"
• But"most"of"the"value"increase"in"mobility"is"not"addressed"by"MDM"
• BYOD"
• Security"at"the"app"level"
• MAM"respects"and"protects"the"role"of"IT"while"enabling"users"and"
organiza;ons"to"thrive"
• Core"MDM"func;onality"is"a"feature"set"within"MAM,"for"niche"high<security"
environments"
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18. Conclusion
• Mobile enterprise deployments are no longer simple extensions of enterprise IT environments
• The explosion of mobile apps and the BYOD movement are not transitional developments.
• They fundamentally alter the relationship among the different stakeholders in the mobile
enterprise environment
• MDM as a traditional systems management-based view of mobile management fails at addressing
the needs and capabilities of enterprise mobile users and may provide a false sense of security
• MAM is the right solution for enterprise mobile management
• MAM frees users to be as productive and effective with the best user experience while it
enables IT to continue their mission to protect corporate assets
• MDM capabilities within MAM may be important for special types of deployments (ultra-secure
environments, theft/loss sensitive deployments, etc.)
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19. CArlos E. Montero-Luque
SVP ENGINEERING
APPERIAN, INC.
CARLOS@apperian.com